Hey Meghan, Zara Just Quietly Launched A Maternity Range
By Lucy Morris Posted on 1 Nov 2018
Whatever the trend, Zara has always been there not just for us but the whole family - mum, dad, sister and little ‘un. There was one moment in a woman’s life it, however, it didn’t cater for (even though we brought a size-up and pretended it did), motherhood. Just in time, for Meghan Markle, the Duchess of Sussex and perhaps the most famous mother-to-be to expand her wardrobe, Zara has added a new section called ‘Mum’.
If you’re on the hunt for bump-friendly fashion you’ll find this new addition to the Spanish brand’s offering hidden in the ‘Corner Shops’ section of the site, alongside ‘Join Life’, the label’s sustainable initiative. The collection, named ‘The Maternity Mood’ officially launched on the 20th September, but we were either too distracted by the royal tour or the Spanish retailer was too sly about it for us to notice. The range includes oversized pieces from Zara’s mainline as well as specifically designed maternity items, like puffa jackets, fuzzy coats and printed maxi dresses. With this slick new vertical, Zara now joins the ranks of H&M and ASOS, which already offer pregnancy-friendly fashion. While this isn’t the first time Zara has catered to expectant mums - they launched a maternity range briefly eight-years-ago - this collection is far more expensive and trend savvy.
‘Shopping for maternity clothes doesn’t need to be hard. From workwear essentials to comfortable stretch pieces, to the latest trend hits, our new online collection of maternity wear has options to offer for all women,’ says Zara.
Personally, we’re keen on their bump-friendly knitted dresses and roomy sweaters. It’s freezing outside, after all. Here are 15 items we think all mums-to-be need to see:
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