Sydney Sweeney’s Euphoria-Inspired Swimwear Collection Is Starting The Countdown To Summer

With an A-list fan base including Kendall and Kylie Jenner, Gigi and Bella Hadid and Hailey Bieber, it's safe to say Frankies Bikinis is the destination for celebrity-approved swimwear. In fact, Gigi even had her own collection with the LA-born brand last year, but there's a new collaboration to know about with actor Sydney Sweeney.

It was only last week we were telling you how the White Lotus star is our new style crush, now, she's the talk of the town ever since Frankies Bikinis dropped a string of teasers for the new collection on Instagram.

After wearing the Gemma swimsuit on an episode of Euphoria (as character Cassie Howard), Sydney managed to cause a stampede to the site making said style sell out, simultaneously creating a wait list of hundreds of eager fans. Founder of Frankies Bikinis, Francesca Aiello, said: 'The second I saw the episode of Sydney wearing the Gemma one-piece, I immediately envisioned a collaboration for Sydney to create pieces that truly embody her gorgeous femininity, her bombshell romantic aura.'

Dubbed 'the sexiest collection yet' by the brand, Sydney headed to Rome to star in the campaign to achieve the full Italian romantic vibe of the 80-piece swimwear and ready-to-wear collection. With the attention-to-detail of each piece being co-designed by Sydney, expect to see intricate beading, embroidery and designs featuring Sydney Sweeney's actual kiss print! Now that's dedication to putting the personal touch on a collection!

Dropping in two parts, 34 pieces are online to shop today (bikinis are sold separately, making it easier to get the right fit) and a further 46 designs will be dropping later in April. Considering we've already told you now is the best time of the year to shop swimwear, we expect you to follow our lead and not wait around to get these styles – we all know the best swim sells out first, and we already have proof Sydney has the power to make it sell even faster!