If you've seen a photograph of a woman in the public eye in the past week, chances are she was wearing ME+EM. The British label, founded by Clare Hornby in 2009, is a favourite of several members of the Royal family and this year, has been (almost) the only brand chosen by some of the Labour Party's most prominent women, Angela Rayner and Lady Victoria Starmer. Add to that a Hollywood fan base including Katie Holmes, Lupita Nyong'o and Annabel Wallis and it's clear that the brand's appeal is strong indeed. Happy news, then, that it has just launched a major end of year sale.
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Loved by Katie Holmes and made in a flattering fit and flare shape, this maxi dress is a great choice if you're already planning what to wear for SS25.
Straddling the border between high street and luxury, ME+EM's USP has always been that it provides flattering, functional clothes for women which stand the test of time and are of an incredibly high quality, without stretching budgets to an eye-watering level. Some of the more everyday dresses, therefore, are around £150, while the more formal styles can be up to £595. On average, trousers – for which the brand has become famous, thanks to a multitude of extremely flattering styles – are around £200-£250 and the knitwear is similarly priced.
If, however, you're on a strict Q4 budget, you'll be pleased to hear that the London-based brand has started its end of year sale, offering up to 50% off some of the celebrity-approved pieces. Take this excellent summer dress for example, seen on actor Annabelle Wallis. Katie Holmes' Cotton Bouclé Cut-Out Maxi Dress, £125 is also currently half price, as well as the Pop Colour Crop Jacket loved by Angela Rayner.
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Angela Rayner loves this colour cropped jacket, and we can see why, thanks to its versatility. Pair with the matching Fluid Micro Pleat Wide-Leg Trouser, £90 and a simple boxy tee or opt for jeans instead.
Celebrity approval aside, this sale offers the perfect opportunity to stock your wardrobe with clothes which do all the hard work for you. These pieces are the very definition of timeless, they're comfortable and they're polished enough to work for smarter settings, as well as your down time. If you have to adhere to a stricter dress code for work, too, there are chic co-ords and separates which will make your life easier – and more stylish.
Don't dally, though. The secret of ME+EM's brilliance is well and truly out, so you may want to add your favourite pieces to basket before they sell out which - with up to 50% off - they're sure to do.
Shop: The Best Dresses In The ME+EM End Of Year Sale
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As spotted on Annabelle Wallis in Italy, this is the perfect dress for summer days in the city. Add flat sandals and a chic tote – that's all you need.
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Pretty in pink, this dress is sure to liven up anyone's wardrobe. Plus, although it may look immediately more like a summer style if layered over a cream roll neck and tights, it will suddenly feel ready for winter.
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This navy dress is a great go-to for any occasion, whether paired with simple flip-flops or a statement shoe for sauntering into the evening. For the colder months, try adding a chunky tight and knee-high boot to make it more cosy.
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Lupita Nyong'o chose this while promoting her new film. Wear on its own during the summer and then layer over long sleeves, tights and boots in the winter.
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Angela Rayner wore this for one of her first cabinet meetings as the UK's Deputy Prime Minister but it could just as easily be dressed up for weddings and summer events.
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Wear loose as the ultimate night-time holiday dress or use a waist belt to make it more office-appropriate. Either way, it's made from pure silk and currently has 50% off.
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White dresses are bigger news than ever for summer. This is an easy way to do it, with a comfortable, stylish shirt dress that you'll want to wear every day. Just add ballet pumps.
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A dress perfect for office days, this one features a crossover V-neckline, fringe detailing that's very on-trend with the boho renaissance, and a thin optional belt.
Shop: The Best Trousers In The ME+EM Sale
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Cargo trousers needn't be casual and this satin Me+Em pair proves exactly that. Pair with a shirt and pointed-toe boots to make them feel truly formal.
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If you were wondering how to tap into the cargo trouser trend in a way that feels slightly more grown-up, here's your answer. Wear with white tees and flat sandals now and then add layers when it gets cold.
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White trousers are another big trend this summer and this wide leg pair of cargo jeans is a very stylish way to do it. Try a knitted vest in a similar hue for a truly luxe vibe.
Shop: Other Best Pieces In The ME+EM Sale
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Loafers are a great go-to for many any fit feel more formal. Pair with jeans, skirts, or a wide-leg trouser to instantly elevate your look.
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Everyone's wardrobe should consist of at least one great blazer, and this Me+Em option is a great pick. The cream colour is not only exceptionally chic but will also pair incredibly well with a wide range of shades: brown, cream, black, and vibrant hues included.
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It's sometimes hard to find something that's suitable for autumn/winter in the sales, when the overwhelming majority seems to be items from the warmer months gone by. However, we've spotted this pair of Chelsea boots that are crafted from full-grain leather in an off-white.
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Fur coats are absolutely everywhere this autumn/winter - from high street iterations like the viral one from M&S, to more luxe choices from The Kooples. This one from ME+EM has a unique patchwork design you're unlikely to find anywhere else.
Hannah Banks-Walker is Grazia's head of fashion commerce. She has previously written for the likes of Harper's Bazaar, The Financial Times, Glamour, Stylist, The Telegraph, Red, i-D and The Pool on everything from fashion to curly hair (hi!) to the patriarchy. Not necessarily in that order. Find her on Instagram and Twitter. But please don't look for her MySpace profile, which until now was the last time she wrote about herself in the third person.