If you've seen a photograph of a woman in the public eye in the past week, chances are she was wearing ME+EM. The British label, founded by Clare Hornby in 2009, is a favourite of several members of the Royal family and, in the past week, has been (almost) the only brand chosen by some of the Labour Party's most prominent women, Angela Rayner and Lady Victoria Starmer. Add to that a Hollywood fan base including Katie Holmes, Lupita Nyong'o and Annabel Wallis and it's clear that the brand's appeal is strong indeed. Happy news, then, that it has just launched a major sale.
Straddling that border between high street and luxury, ME+EM's USP has always been that it provides flattering, functional clothes for women which stand the test of time and are of an incredibly high quality, without stretching budgets to an eye-watering level. Some of the more everyday dresses, therefore, are around £150, while the more formal styles can be up to £595. On average, trousers – for which the brand has become famous, thanks to a multitude of extremely flattering styles – are around £200-£250 and the knitwear is similarly priced.
Offering a sale with up to 50% off, therefore, suddenly makes these pieces really accessible, with some tops starting at £35. Even some of the celebrity-approved pieces have great discounts, like this excellent summer dress seen on actor Annabelle Wallis, which is now under £90. The knitted dress worn by Lupita Nyong'o recently is half price and the pleated-front style seen on Angela Rayner has 30% off.
Celebrity approval aside, this sale offers the perfect opportunity to stock your wardrobe with clothes which do all the hard work for you. These pieces are the very definition of timeless, they're comfortable and they're polished enough to work for smarter settings, as well as your down time. If you have to adhere to a stricter dress code for work, too, there are chic co-ords and separates which will make your life easier – and more stylish.
Don't dally, though. The secret of ME+EM's brilliance is well and truly out, so you may want to add your favourite pieces to basket before they sell out. Which, with 50% off, they're sure to do.
Shop: The Best Dresses In The Me+Em Sale
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As spotted on Annabelle Wallis in Italy, this is the perfect dress for summer days in the city. Add flat sandals and a chic tote – that's all you need.
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Lupita Nyong'o chose this while promoting her new film. Wear on its own during the summer and then layer over long sleeves, tights and boots in the winter.
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Angela Rayner wore this for one of her first cabinet meetings as the UK's Deputy Prime Minister but it could just as easily be dressed up for weddings and summer events.
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This green maxi is selling quickly, which may have something to do with the very generous 50% discount. Add to basket while you still can.
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Wear loose as the ultimate night-time holiday dress or use a waist belt to make it more office-appropriate. Either way, it's made from pure silk and currently has 50% off.
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Another very versatile style, you'll find this dress is lightweight enough for hot days spent as a tourist but, equally, makes for a chic twist on the classic workwear dress.
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White dresses are bigger news than ever for summer 2024. This is an easy way to do it, with a comfortable, stylish shirt dress that you'll want to wear every day. Just add ballet pumps.
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A show-stopper of a shirt dress thanks to the length, print and pretty lace detail, this is the sort of thing you throw on without much thought and yet feel truly fantastic in it all day (and possibly night).
Shop: The Best Trousers In The ME+EM Sale
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If you were wondering how to tap into the cargo trouser trend in a way that feels slightly more grown-up, here's your answer. Wear with white tees and flat sandals now and then add layers when it gets cold.
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Combining all the comfort of joggers with the polish of smarter trousers, you could feasibly wear these to work meetings (with shirts and tailored jackets) without anyone suspecting you're technically wearing sweats.
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If you want an alternative to jeans, these trousers will prove just as useful in your wardrobe and go with absolutely everything.
ME+EM's jeans are so good, they tend to sell out incredibly quickly, especially during a sale. There are some sizes left in this style, however, which have a contrast split seam and will fit well, even if you're petite.
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Look ahead to autumn and invest in these cord trousers, which will look truly excellent with slouchy knits and trainers.
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Like your smartest trousers but better, tuck in tops and wear these to work, weddings and anywhere else you please.
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White trousers are another big trend this summer and this wide leg pair of cargo jeans is a very stylish way to do it. Try a knitted vest in a similar hue for a truly luxe vibe.
Shop: The Other Best Pieces In The ME+EM Sale
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With a huge 50% off, this is a great investment given that you'll wear it so much. Ideal for layering, you'll be so glad you bought this in the sale come autumn.
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Boho is back, in case you didn't know, and will be huge for autumn/winter. Get ahead with these clog sandals, which pay homage to the Chloe pair already spotted on Sienna Miller.
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Another excellent piece for autumn/winter, you can also wear this skirt now with a white tee and flats. Let's be honest, we're hardly having a glorious summer, so you may as well treat yourself to a great leather skirt outfit.
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A perfectly oversized shirt is invaluable to any wardrobe. This cotton style will be lovely thrown over swimwear on the beach and then layered over a thin roll neck in autumn.