Cool and comfortable in equal measure, it’s no wonder that trainers have been voted the UK’s most popular shoe style.
Throw style Midas Holly Willoughby into the mix and you just know you’re onto a wardrobe winner.
Which is exactly what the bosses at Marks & Spencer must have been plotting, when they asked the I’m A Celebrity host to do a follow up edit of her now iconic ‘Holly’s Must-Haves’ range.
The high street stalwart released Holly Willoughby’s second edit last week – with M&S reporting record sales of the camel Autograph suit (a glorious new take on suiting for winter) and the updated animal print dress – which nearly sold out due to an early release of the dress on Instagram.
But M&S sources tell us that it’s the £45 leather lace-up trainer (gallery below) that’s been steadily gaining a cult following, with sales up by 100% this week alone.
Blame the cold snap. Blame our comfort-craving feet. But these kicks are the perfect fashion fodder for bonfire weekend (as well as timeless enough to stand the rest of time)
Over the last year Willoughby’s style has taken a new direction as a result of working closely with celebrity stylist Angie Smith. Her relatable mix of affordable and designer pieces has garnered Willoughby a loyal legion of fashion fans, and the daily Instagram snaps of her on-air outfits seen by her 3.9 million followers have caused numerous items to sell out.
In June Oasis reported that a dress worn by the TV presenter sold out in record time, and a similar situation occurred when Willoughby posted a pink Hunza G swimsuit in April. Undoubtedly one of many reasons why M&S chose to sign up the TV presenter in time for autumn/winter.
If success is counted in sales (which it is) then this second release was another hit – with the leopard print trainer selling out on the day of release. Luckily it is still available in Black and White.
Holly Willoughby cult trainer for M&S
These £45 cult trainers from Holly Willoughby's M&S edit sold out in record time...
Phew for that.