Move over Alexa Chung, Marks and Spencer have unveiled a new face, TV star Holly Willoughby.
The high street stalwart took to Instagram to share the news that the This Morning and I’m A Celebrity presenter has joined them as their latest Brand Ambassador.
For her new role Willoughby has chosen an edit of twenty pieces from the M&S autumn collection called ‘Holly's Must-Haves’.
In the first picture for the campaign Willoughby is seen in a tartan mini, slogan tee and a rose pink coat reminiscent of the brand's sellout item from autumn 2013.
Over the last year Willoughby’s style has taken a new direction as a result of working closely with celebrity stylist Angie Smith. Her relatable mix of affordable and designer pieces has garnered Willoughby a loyal legion of fashion fans, and the daily Instagram snaps of her on-air outfits seen by her 3.9 million followers have caused numerous items to sell out.
In June Oasis reported that a dress worn by the TV presenter sold out in record time, and a similar situation occurred when Willoughby posted a pink Hunza G swimsuit in April.
Willoughby’s micro collection will be hitting stores and virtual shelves on the 27th September.
Set an alarm if you want in, it’s set to be a sellout.