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Holly Willoughby Is The New Face Of M&S

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Put 27th September in your diary

Move over Alexa Chung, Marks and Spencer have unveiled a new face, TV star Holly Willoughby.

The high street stalwart took to Instagram to share the news that the This Morning and I’m A Celebrity presenter has joined them as their latest Brand Ambassador.

For her new role Willoughby has chosen an edit of twenty pieces from the M&S autumn collection called ‘Holly's Must-Haves’.

In the first picture for the campaign Willoughby is seen in a tartan mini, slogan tee and a rose pink coat reminiscent of the brand's sellout item from autumn 2013.

Over the last year Willoughby’s style has taken a new direction as a result of working closely with celebrity stylist Angie Smith. Her relatable mix of affordable and designer pieces has garnered Willoughby a loyal legion of fashion fans, and the daily Instagram snaps of her on-air outfits seen by her 3.9 million followers have caused numerous items to sell out.

In June Oasis reported that a dress worn by the TV presenter sold out in record time, and a similar situation occurred when Willoughby posted a pink Hunza G swimsuit in April.

Willoughby’s micro collection will be hitting stores and virtual shelves on the 27th September.

Set an alarm if you want in, it’s set to be a sellout.