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Holly Willoughby's Guide To Day Dressing

© Marks and Spencer

The stealth style icon has a new edit for Marks and Spencer - here she tells us how she makes day dressing look so easy (and fun)

We already know that the Duchess duo of Meghan Markle and Kate Middleton has serious pushing power when it comes to fashion, but don't underestimate the Holly Willoughby effect. The This Morning presenter slash national treasure (who is soon to fill in for Ant McPartlin on another ITV colossus, I'm A Celebrity, Get Me Out of Here_)_ has emerged as a stealth fashion icon in the past year or so, mixing wearable, feminine styles from high street favourites with more directional pieces from higher-end designer brands such as Attico and Ashish. And, with her built-in prime time audience clamouring for details of each outfit (she posts credits for each look on her Instagram account, which has four million followers) she can cause an item to sell out in a matter of moments (just like Meghan or Kate).

It certainly makes sense, then, that Holly's latest high-profile gig is a new foray into the fashion industry, as a brand ambassador for Marks & Spencer. As part of this role, she has curated a special edit of 20 pieces from the store's autumn collection, titled Holly's Must Haves, including a bold pink coat, a tartan mini and a leopard print dress in a paler pink hue.

At the official launch for Holly's M&S edit, she opened up about how she approaches day dressing, and these are six of the lessons we'll be taking from her:

Holly's Must Haves will arrive in store and online at Marks & Spencer from 27th September, but if her colourful coat has already caught your eye, you'll have to move fast: a sell out on the scale of M&S's 2016 collaboration with Alexa Chung is surely on the cards...