Good News! Gap Is Back On The British High Street

Finally, we've got some good news for the high street because one of its most recognisable shops is back: Gap. After closing all of its stores in 2021, the retailer best known for its logoed hoodies and reliable denim is back with its first shop-within-a-shop in Next, Oxford Street.

This Gap-branded store marks a major milestone in reestablishing the retailer's bricks-and-mortar presence in the UK - and is a big step in the joint venture between the two companies, with more shops-within-a-shop expected in other branches of Next.

Since last year - when 1,000 jobs were lost due to store closures in the UK and Ireland - Gap has managed to make in-roads with Gen Z (on TikTok, posts tagged with #gaphoodies have racked up 11.1 million views). The brand also still has form for working with some seriously cool people in its campaigns. This spring saw the stellar line-up of Dapper Dan, Kai-Isaiah Jamal, Shalom Harlow, and a host of other creatives, coming together to radiate, 'the profound joy that comes with the freedom of being your true self - your best self'.

And then there's the much-anticipated collection between Yeezy Gap, the brand's cult collaboration with Ye, and Demna, the creative director of Balenciaga. Yeezy Gap Engineered by Balenciaga is guaranteed to be a sell-out, with its first drop of products available to pre-order now.

Whatever memories you have of Gap - whether it's buying your first pair of 'grown-up' jeans or a prized piece from its collab with Sarah Jessica Parker (who else remembers those cardigans and fedoras?!) - it's a great day for the high street.