If you've scrolled through Instagram lately, which - let's be honest - you probably have, chances are you have stumbled upon a yellow Damson Madder frock that's been causing quite the buzz.
Founded in 2020, Damson Madder has since been everywhere, with celebrities like Anya Taylor-Joy wearing the high street brand's designs, and most of Instagram too. The brand is renowned for its whimsical prints and top-notch fabrics, all made with a commitment to sustainability and produced in limited quantities. Plus, it's female-led, which is always brilliant to see.
After the success of the Tilly Gilet and those viral leopard print jeans, Damson Madder has become the secret destination for all cool girls, crafting items that are both expressive and fun. This season, its dresses have stolen the limelight, but particularly the Tish Poplin Dress, £75. Why exactly has this yellow dress become the darling of Instagram? If we had to venture a guess, we would probably attribute it to its universally flattering design. The smocked bodice accentuates the waist without feeling restrictive, while the flowy skirt is breathable (AKA totally heatwave-proof), and the square neckline is both elegant and modern, a nod to more vintage styles while still remaining current.
The versatility of the Tish Dress is also certainly part of its appeal. Whether you're channelling your inner Cottagecore this summer, or are looking to invest in an outfit that requires little to no effort, this dress is versatile enough for a day at the park, a casual brunch, or even a garden party. Pair the yellow vision with mesh ballet pumps or strappy sandals for the daytime, or dress it up with kitten heels and a statement necklace. Plus, once we (unfortunately) move towards the cooler months, layer over a chunky knit and some ankle boots for an outfit that will effortlessly transition between seasons. That must take the cost-per-wear down to almost nothing - right?
Shop the viral Damson Madder dress below.
Shop: Damson Madder Sale Dresses
On sale
Damson Madderdamsonmadder.com
This Damson Madder dress - which is now on sale - is a cheerful pastel yellow, the kind of shade that will instantly brighten up your day. The dainty grape embroidery adds a whimsical touch, making it ideal for picnics in the park, garden parties, or just twirling around your living room pretending you're in a 90s rom-com.
More Sale Dresses From Damson Madder
On sale
Damson Madderdamsonmadder.com
The best part about this mini dress isn't its vintage-inspired pink and blue striped material, it's the fact it's reversible. Wear this dress with either the bows at the front, or at back, meaning you're basically getting two dresses for the price of one. Girl math.
Half price
Damson Madderdamsonmadder.com
If there's one thing that makes a Damson Madder dress easily recognisable, it's the puff sleeves and copious amounts of bows. The Dakota dress combines both of two things to create a dress that looks like it was made to be worn to a summer picnic.
On sale
Damson Madderdamsonmadder.com
A little white dress is as much of a staple as a LBD, and this one from Damson Madder is ready to be styled for summer. With shirred detailing on the back, and once again those staple bows, pair this dress with some chunky white sandals or loafers and white socks.
On sale
Damson Madderdamsonmadder.com
Featuring a Peter Pan collar that's absolutely everywhere this season, the Mala Mini dress is both stylish and practical. With its long sleeves you can definitely take this dress into A/W too, by swapping your sandals for boots and adding tights.
Main image credits: Instagram/@sarabace, @carminhoqueiroga. @ninacachia
Gemma Lavers is a Fashion Writer at Bauer Media, writing for brands like Grazia, heat and Closer. Gemma specialises in all things clothing and enjoys outfit planning (especially for holidays), scrolling social media for the next trend and shopping (probably for a new coat).