From Sarah Jessica Parker To Taylor Swift, Every Celeb Owns A Dôen Dress – Here’s Why You Should Too

As a die-hard dress wearer and long-time devotee to finding the best spring dresses, I have enjoyed Dôen's unapologetically pretty, nostalgic aesthetic since the brand emerged in 2016. Founded by Los Angeles-based sisters Margaret and Katherine Kleveland, it encapsulates that laid-back, breezy California cool while also managing to feel far more inviting and universal than most other brands described with such alliterative fervour. I have found that 'California cool' usually equates to non-inclusive sizing and clothes made only for a beachside existence. Dôen is not that, thank goodness, as I found out when I tried three of the brand's best-selling dresses.

It's not just me, though. In recent years, many celebrities have discovered the joys of Dôen – particularly its dresses – for themselves. Taylor Swift stepped out wearing a black floral A-line midi dress from the brand whilst out in NYC, and she joins the likes of Kylie Jenner, Alexa Chung, Kaia Gerber and Dakota Johnson as a Dôen fan. However, the Dôen fan club's most recent recruit is Sarah Jessica Parker. She was spotted wearing its Ischia Dress while hosting an intimate brunch with Threads and HBO Max, alongside Evan Ross Katz.

As a brand, Dôen also feels much more inclusive than some of its contemporaries. While I'm not suggesting every dress it makes will appeal to every body shape, its most successful styles tend to be its most democratic. Take the Ischia, one of the best-sellers; it has a smocked bodice with an adjustable waist tie with a suits-everyone A-line skirt. Available in sizes XXS - XXL (the equivalent of UK 4-18), it can be seen on differently-sized models on Dôen's website (still uncommon for most brands), as well as on a range of body shapes and sizes on the label's Instagram.

I admire the versatility of a lot of these styles, too. Many (the Ischia in particular) would look as good in a pub garden under a denim jacket as they would with bare feet as you island hop your way around the Med (le sigh). Similarly, many would be perfect for weddings with heels and your best jewellery – and equally appropriate for work (depending on your dress code) if you add flats and an oversized blazer.

Normally, celebrity endorsements are not necessarily the mark of a truly great product. In this case, I have to (reluctantly) say that Kylie Jenner is right. Dôen dresses will be all you want to wear for the last of the summer weather, you'll just need to ensure you buy one before they've all sold out.

Shop: The Best Celebrity Dôen Dresses

Kaia Gerber

Kaia Gerber recently joined the endless list of celebrities flaunting a dress from the LA-based brand. Gerber opted for Dôen's Quinn Dress, a black poplin dress with a gathered chest, puff sleeve and romantic neckline. In true Gerber fashion, the model teamed it with an elegant, understated black ballet flat and a simple tote, as she strolled around SoHo last summer.

Selena Gomez

Selena Gomez is also a repeat-wearer. Her Dôen dresses include the Ischia, a puff-sleeved number made from 100% cotton, which is a consistent best-seller for the label, and the sleeveless Emmaretta.

Kylie Jenner

Kylie Jenner is another super fan, wearing her smocked dress to pose with windswept hair in front of a countryside backdrop.

Shop The Best Of The Rest: Dôen Dresses For 2025

Hannah Banks-Walker is Grazia's head of fashion commerce. She has previously written for the likes of Harper's Bazaar, The Financial Times Glamour, Stylist, The Telegraph, Red, i-D and The Pool on everything from fashion to curly hair (hi!) to the patriarchy. Not necessarily in that order. Find her on Instagram and Twitter. But please don't look for her MySpace profile, which until now was the last time she wrote about herself in the third person.