Alison Hammond’s Outfits Are The Real Star Of The Great British Bake Off – Here’s Where To Shop

The Great British Bake Off is back for yet another unforgettable series of peak British television, and among personalities Paul Hollywood, Prue Leith and Noel Fielding, Alison Hammond returns to host the latest season of the show after making her Bake Off debut just last year,

Hammond hosted series seven of Celebrity Bake Off: Stand Up 2 Cancer and, most recently, series 15 — which is currently ongoing and will reach the finale in eight weeks' time. As always, this season promises ample wittiness, dazzling bakes and stylish outfit choices that we're most certainly keeping an eye on.

One particular talking point this year has been the incredible outfits worn by Alison Hammond. Dressed to perfection by celebrity fashion stylist Stevie B, Hammond's outfits expertly combine affordability with an effortless sense of style. In previous seasons, we've seen an explosion of print and colour to match Hammond's vibrant personality, and this season we're excited to see key trends, such as leopard print, take centre stage in the Bake Off tent.

Speaking on her style inspiration during an episode of This Morning, Hammond refreshingly remarked, 'I get a lot of women asking where I get my clothes from. They just constantly want to know where we get anything from. I’m a big girl, so all I want is comfort. I love ASOS Curve, I think they’re brilliant. And I’m always in Yours clothing, I find they’re so comfortable and wearable, and not too expensive.'

Brands worn by Hammond include Dancing Leopard and Scamp & Dude, as well as Karen Millen and Monsoon, all of which we're eager to get our hands on.

Shop Alison Hammond's best Bake Off outfits below.

Shop: Alison Hammond's Great British Bake Off Outfits

The Abstract Green Co-Ord

Hammond opts for a green abstract printed co-ord from Never Fully Dressed. Despite the blazer no longer being available to shop, her wide-leg trousers are still in stock — and items with the same print can be found at ASOS.

The Geometric Orange Dress

Yet another, unfortunately, out-of-stock pick from Never Fully Dressed. Hammond wears the red rodeo midi dress from the brand which is unavailable to purchase online. Instead, we've sourced an alternative from Monsoon.

The Mosaic Duster Coat

The original duster coat that Hammond is wearing is from Never Fully Dressed, but is unfortunately out of stock online. Instead, we've found a Never Fully Dressed jumpsuit in the same print from Avoca, which is an alternative if you love this unique print.

The Pink Polka Dot Dress

Once again, Hammond's dress (from Dancing Leopard this week) is low in stock. While we've included the original dress so you can shop a restock if released, we've also found a close alternative from Sosandar in the meantime.

The Printed Co-Ord

Unfortunately, the outfit that Hammond wears in this week's episode is more or less out of stock. She originally wore the satin stripe longline duster from River Island. However, we've sourced the shirt with the same print instead.

The Star Printed Dress

This week, Hammond wears a brightly-coloured star star-printed dress from the brand Twisted Wunder, a brand we've seen her wear in Bake Off's previous season. She styles the dress with a black denim jacket.

The Blue Denim Dress

Hammond wears a blue denim dress from Monsoon, perfect for transitional dressing. Cut with a midi-length, long sleeves and pintuck shoulders, it features flattering cigarette stitching and a tie-belt waist.

The Leopard Print Georgette Dress

Leopard print is a staple in this season's wardrobe, and Hammond wears this Karen Millen number with a statement print. Now low in stock, we've also included an alternative from the brand below.

Who Are Alison Hammond's Stylists?

Hammond's styling team consists of fashion stylist Stevie B, hair stylist Michelle Sultan and make-up artist Mikey Phillips, who have worked towards creating looks for Alison throughout her career. Previously, fashion stylists David O'Brien and Rachel Hughes also styled Hammond — who are also responsible for dressing her fellow This Morning hosts, Cat Deeley, Josie Gibson and Rochelle Humes.

Main image credit: Channel 4

Samantha Price is a Senior Commercial Content Writer for Grazia. During her time at Bauer, she has worked on several projects, from championing newsletters to writing expertly crafted buying guides on beauty, fashion and lifestyle.