The Great British Bake Off has returned to our screens yet again to deliver ample wittiness, impressive bakes and stylish outfit choices that we are most certainly keeping an eye on. Alongside personalities Paul Hollywood, Prue Leith and Noel Fielding, Alison Hammond is back to host the latest season of the show after proving herself to be a favourite with fans.
Hammond first brought her infectious energy to the tent back in March 2023, and most recently joined presenters to co-host series 16, which began on Tuesday 2, September. The season will run for ten weeks until the finale, where the winner of The Great British Bake Off 2025 will be announced.
True to form, the latest series is already delivering everything we’ve come to love about Bake Off - plenty of laughs, wholesome moments and a parade of colourful outfits. A particular talking point is always Alison's incredible wardrobe. Dressed to perfection by celebrity fashion stylist Stevie B, her outfits expertly combine affordability with an effortless sense of style.
Across previous seasons, we've seen an explosion of print and colour to match the host's vibrant personality, and this series we're excited to see key trends take centre stage in the Bake Off tent. Brands previously worn by Alison include Dancing Leopard and Scamp & Dude, as well as Karen Millen and Monsoon, all of which we're eager to get our hands on.
Shop Alison Hammond's best Great British Bake Off outfits below.
Shop: Alison Hammond's Great British Bake Off Outfits
The Blue Denim Embroidered Dress
Hammond's first outfit of the season was the out-of-stock Kaia Cornelli Dress from Monsoon, one we've noticed her wearing previously as she hosted This Morning. Shop an alternative below.
MonsoonThe Kaia Cornelli Dress from Monsoon may be out of stock, but we've found another dress from the brand that replicates the same feel. It features delicate white embroidered details throughout, a design point we loved about Alison's original.
Exact: Kaia Cornelli Dress Blue, out of stock on Monsoon
Alternative: Monsoon Blue Nadia Embroidered Midi Shirt Dress, £65 was £150 on Next
Who Are Alison Hammond's Stylists?
Hammond's styling team consists of fashion stylist Stevie B, hair stylist Michelle Sultan and make-up artist Mikey Phillips, who have worked towards creating looks for Alison throughout her career. Previously, fashion stylists David O'Brien and Rachel Hughes also styled Hammond - who are also responsible for dressing her fellow This Morning hosts, Cat Deeley, Josie Gibson and Rochelle Humes.
Main image credit: Channel 4
Samantha Price is a senior commercial content writer for Bauer Media, covering brands such as Closer and Grazia. During her time at Bauer, she has worked on writing expertly crafted buying guides on beauty, fashion and lifestyle.