I Keep Seeing This Summer Dress On Instagram – I Was Relieved To Find It Was From The High Street

Incredibly flattering and fuss-free, this dress was made for summer heat.

abercrombie dress yellow hero

by Emma Richardson |
Published on

Unless you've been away on holiday (consider us jealous), you've likely faced the familiar dilemma of getting dressed for a heatwave in the last month, which means you've been on the hunt for a breezy dress to see you through stuffy tube journeys and alfresco brunches with ease. Naturally, we've been scouring the collections at our favourite dress brands, from Nobody's Child's trendy picks to Reformation's investment styles.

However, lately it seems that the city's best-dressed have been unexpectedly gravitating to Abercrombie & Fitch's dress selection. Far from its classic Americana and surfer chic aesthetic, the high street retailer has undergone a more sophisticated transformation. Case in point, the now-cult favourite Emerson dress, or perhaps the chic linen mini that's been a Team Grazia staple. Now, another frock has entered the chat, and it's gotten the style set's attention: the Dipped Waist Smocked Dress.

A prime contender for the 'dress of the summer' title, the seemingly simple dress has been cropping up on my social media feed, and it’s not hard to see why. Tapping into this season's standout silhouette with its dropped waistline, it features a comfortably smocked bodice which flares out into a subtle A-line skirt, which adds a touch of volume and oodles of charm to the classic style. Made entirely from cotton, it’s the kind of throw-on piece that keeps you cool when the weather is balmy, a god-send considering we've been facing record-breaking temperature highs in the UK this summer. No wonder, then, that I've been seeing it around the city in every iteration possible.

abercrombie dip dress gingham red
©@tallblondebell

Abercrombie & Fitch, Dipped Smocked Mini DressAbercrombie & Fitch
Price: $28 (was £58)

www.abercrombie.com

This gingham red dress may conjure up images of primary school, but there's nothing childlike about it. Easy to dress up or style down, it'll look especially sophisticated when paired with mule heels and a classic 90s-style shoulder bag.

As with all its bestsellers, Abercrombie sells the smocked dress in a carousel of prints and colours, including a strawberry red gingham pattern, a white striped design and a sleek black version, though the latter is (unsurprisingly) out of stock. If a mini isn't quite your taste, the dress is also available in a midi version that boasts plenty of alternative patterns and colours, from a trendy polka dot print, as well as a sunny yellow stripe with subtle retro charm like Damson Madder's Mia dress.

Styling any version of this dress requires pleasantly little effort. All you really need to think about is footwear, and for daytime, retro sneakers bring a cool-girl edge while evening plans require something sleeker, like perhaps a pair of heeled flip-flops. Alternatively, you could add a Western flair with a pair of cowboy boots.

Shop: Other Styles Of The Dipped Waist Smocked Mini

Dipped Smocked Mini Dress, White StripeAbercrombie & Fitch
Price: $29 (was £58)

www.abercrombie.com

The white stripe version of this mini dress is the perfect refresh for your summer rotation - the vertical stripes elongate, and the breezy hemline keeps things cool (literally).

Dipped Smocked Midi Dress, BlackAbercrombie & Fitch

This black midi dress is incredibly classic, and would look good with gold jewellery for dinner plans. Keep it chic with a pair of kitten heels, or pair with cowboy boots for a cool-girl touch.

Dipped Smocked Midi Dress, Blue PrintAbercrombie & Fitch

This illustrated smocked cotton dress channels European pastoral landscapes, village scenes and foliage, making it great for a holiday abroad during even the hottest months of the year.

Dipped Smocked Midi Dress, Sunny YellowAbercrombie & Fitch

For a touch of brightness, consider the yellow stripe version of the midi dress. Conveniently named ‘Sunny Yellow’, it’s the kind of piece you’ll wear on repeat all summer long.

Dipped Smocked Midi Dress, Black GinghamAbercrombie & Fitch

Gingham deserves a spot in every summer rotation, and this dress is no exception. Effortless and easy to wear, it'll take you from picnic blanket to Pimm’s in seconds.

@jessicarosehayhurst and @tallblondebell

Emma Richardson is a fashion commerce writer for Grazia. She was previously a fashion and beauty commerce writer for Heat and Closer, and has contributed digital content for a variety of lifestyle brands. Emma finds much of her inspiration in celebrity style, with Sienna Miller often being a major influence, and loves a pair of ballet pumps and a trusted trench coat.

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