The Cowboy Comeback: From Kim K To Beyoncé, This Is Already 2024’s Biggest Trend

Cowboy boots might be in, but here's how tap into the full aesthetic!

Kim Kardashian cowgirl outfit

by Renee Washington |
Updated on

Cowgirl outfits are a fun and unique way to experiment with your personal style. Whether you're attending a country-themed party, concert, or festival, there are plenty of ways to channel your inner rodeo.

And, while the western aesthetic has certainly been on our radar for a while, we've seen a re-emergence of the cowgirl in 2024. Take Pharrell's second Lous Vuitton menswear show, which breathes new life into the Western aesthetic, showcasing how diverse it truly can be. On top of that, Beyoncé's latest tracks Texas Hold Em and 16 Carriages have us in a chokehold due to their country edge, accompanied by promo photos that saw the pop star styled in a cowboy hat, a studded western shirt and a garter belt. Is Bey making country sexy? We think so.

Soon after, Kim K hopped on the bandwagon, opting to wear a cowboy hat to the 2024 Superbowl along with a plunge top and western jeans in her latest IG post. And it's no coincidence.

With cowboy boots remaining a best-seller for brands, it's safe to say the trend isn't dwindling - in fact, it's only just begun.

Shop the cowgirl-inspired looks below.

The Cowboy Hat

You can't be a true cowgirl without the signature hat and saddle bag! Kim K has paired her hat with a plunge top and some bootcut jeans.

Cowboy Hat, 8 Other Reasons
Price: £53
https://redirect.viglink.com?key=3e7df617f02211af20ba9781fe3e0a60&prodOvrd=PCR&opt=false&u=WxFDFFwZHkARRxxAVEcOCkRVTAJWWhdSCQtHAF4VGVcAUhQKX19cSUddX1RfEklCQg0FTFRMHl4qZy0dNncBVwA%3D&x=v1&prdId=10992439436&barcode=A1UPVVYHAwBSAQILAAc%3D

Emulate the Kim K look with this western cowboy hat from Revolve.

Rag & Bone's felt fedora is your gateway accessory to the world of cowgirl outfits.

Ms Bradshaw wears a woven cowboy hat in the latest series of And Just Like That. If it's good enough for Carrie...

The Denim

This an essential item for cowgirl outfits. And as this is a staple most people have - it's an easy place to start. Pair your jeans with a white plain tee or go 'denim on denim'. You can wear a matching set like model Eva Apio has done, or you can spice things up with a denim shirt with studded detailing like Beyoncé.

For a cool-girl take on the country aesthetic, look no further than this studded shirt.

This cropped denim jacket is the perfect finishing touch to any going-out outfit.

Ganni's midi skirt is great if you prefer structured denim over stretch.

Throw On A Flannel

A flannel shirt is a good addition to add a little bit of Western charm. Typically, it's fitted but why not modernise the look by making it a tad oversized, just like beauty influencer Thelma Opong has done.

This Levi's flannel shirt is cut on the oversized side.

Uniqlo, Flannel Checked Regular Fit Shirt
Price: £34.90

www.uniqlo.com

Uniqlo makes some of the best flannel shirts in the business.

Boots Are Essential

Adding cowboy boots to your outfit is the perfect way to tap into this aesthetic. They can be worn with anything - dresses, maxi skirts, jeans, you name it - and come in a range of colours and lengths.

Khaite's slanted heel, suede boots almost hit that sweet spot between the mid-calf and ankle, meaning they look great with jeans and dresses.

If you really want commit to the cowgirl trend, treat yourself to these stitched boots from Reformation.

Authentic Leather Jacket

A leather jacket will dress up any casual outfit. This brown one Matilda Jerf is wearing is perfect. Pair yours with some light-wash jeans and a bandana scarf. Cute outfit alert.

Aligne, Hui Oversized Leather Jacket
Price: £399

aligne.co

Aligne's oversized leather jacket has that lived-in look.

Raey's tumbled-leather biker is perfectly oversized.

Play With Prints

Don't be shy to play around with different patterns. Fashion influencers Dess Dior and Chanelle Natalie have done exactly that! Dess Dior has paired her cow-print skirt with a flame red top and navy boots. Natalie has gone monochrome and matched her cow-print corset with croc pants! Talk about cowgirl chic!

Zadig & Voltaire, Cecilia Alpha Sandals
Price: £282 (was £470)

zadig-et-voltaire.com

Think of cow print as the new leopard print.

Acne Studios' cow-print mini skirt would look cute with cult trainers or cowboy boots.

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