It’s Official: Sarah Jessica Parker Has Retired Stilettos In Favour Of UGGs

Never did I think I’d see Sarah Jessica Parker and Central Cee in the same campaign, but leave it to UGGto bring together two icons from completely different worlds.

The Southern California-born brand has just unveiled its Autumn/Winter 2025 campaign, directed by Gia Coppola and styled by Jorden Bickham. The star-studded cast spans music, fashion, and sport - Elsa Hosk, Rina Sawayama, Jeremy Scott, Stefon Diggs, but it’s Parker and Cee who are the real standouts. She’s synonymous with stilettos and red carpets, he’s redefining UK rap on the global stage - yet here they are, both slipping into UGG’s cult boots.

The campaign doubles as a history lesson and a rebrand. Each ambassador is wearing the boots in a way that is true to them, proving their cross-generational appeal. Shot across Venice Beach, Paris runways, and a sheepskin-wrapped nightclub, it traces UGG’s journey from its 1978 surf culture roots (founder Brian Smith even makes a cameo to underline the brand’s origin story), to its lifestyle approach of today.

For Parker, the styling couldn’t feel more Carrie Bradshaw-coded. She pairs the Classic Ultra Mini and Ultra Mini Platform with a sparkly puffball skirt and sweeping trench coat - proof that UGG can read sophisticated as easily as it does cozy. It’s a complete shift for a woman best known for sporting Manolos, ballet flats, and high-shine designer heels.

And if there was ever a sign that autumn has officially arrived, this is it. Forget the leaves turning - Sarah Jessica Parker in UGG boots is the true marker of a new season

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Renee Washington, Grazia's digital fashion and beauty writer, lives online. With a penchant for wispy lashes and streetwear, she writes about the worlds of fashion and beauty from the viewpoint of the modern fashion girlie..