You Can Now Rent Bridesmaids Dresses Thanks To By Rotation And Something Borrowed

Another way to lighten the wedmin.

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by Natalie Hammond |

Shopping for bridesmaids dresses can be a trying experience at the best of times, with budgets, silhouettes and colour preferences all combining to give everyone a headache (especially if you've over-indulged in the complimentary champagne). But what if there was a way to 1) alleviate the cost and 2) give everyone a small but perfectly-formed selection of styles? That's where By Rotation, the largest fashion rental platform in the UK, and Something Borrowed, a consciously curated rental shop, come in.

After seeing a 900% surge for wedding rentals during and post-lockdown, Eshita Kabra-Davies, the app's founder and CEO, decided to strike while the iron was hot, partnering with Halfpenny London, the bridalwear designer to many a fashion editor, on an exclusive range of bridesmaids dresses.

Available to rent from £5 a day, with a size range of UK 10-22, the collection is launching with three exclusive colours - raspberry, sea green and teal - all of which belong in the bridesmaids hall of fame. The styles, meanwhile, are all smash hits of Halfpenny's, including the Fox, a sleeveless cross-over dress with a ruffled hem that brushes the ankle bone, and the Klass, an off-the-shoulder jumpsuit with flaring legs.

'We have such a high demand for wedding guest and bridesmaids dresses, this partnership is such a natural fit. I adore Kate’s timeless designs and am so thrilled that we can offer such a size-inclusive selection,' says Kabra-Davies, adding that it's the first time that the whole bridal party can be catered to on By Rotation, which already does a brisk trade in wedding dresses and wedding guest dresses.

'I'm so passionate about making garments which are worn and loved again and again, for a wedding day, a special event, or just a glamorous evening out and I can't wait for these pieces to be enjoyed by so many women,' says Kate Halfpenny, founder of Halfpenny London, of the partnership.

Something Borrowed also provides a wide selection of bridesmaid dresses. The brand is a relatively new business so its stock range is growing, while also taking donations and offering a ‘buy-back’ scheme to brides to take on second hand pieces.

Offering a full range of sizes (UK6-22) with Something Borrowed's ReWritten collection, each dress can be worn in many different ways, aiming to suit every body type. Plus, the vast array of colours, from burnt orange to olive green, and fabrics, including satin and chiffon, is one less stress for the bride-to-be.

The brand's initiative is to step away from the magnitude of waste in wedding industry, and said, 'we’re trying to change the mindset of Brides and encourage more re-use of single-wear pieces that end up unused in people’s wardrobes!' And from prices starting at £15 a day, it's actually more cost efficient than buying.

Shop the gallery below for more affordable bridesmaids dresses.


SHOP: The Best Bridesmaids Dresses

Something Borrowed, REWRITTEN Florence Waterfall Dress, £15 a day
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Ghost, Madison Dress, £145
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Whistles, Sarah Bridesmaid Dress, £199
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Maids to Measure, Mathilda Print Dress Cream Soda, £150
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Galvan, Phoebe Bustier Dress, £,1095
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Rixo, Valerie Halter Neck Midi Dress, £295
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Needle & Thread, Tempest Bodice Gown, £260
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Monsoon, Kaitlyn Embroidered Maxi Dress, £170
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Self-Portrait, Alyssa Dress, £330
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Reformation, Butterfly Dress, £285
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La Ligne, Crepe Maxi Dress, £460
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