Grazia has joined forces with the fashion shopping platform Lyst to create a new industry report, The Grazia x Lyst Forever 15, ranking fashion’s most popular classics using a bespoke algorithm created just for us. Analysing the shopping behaviour of over 150 million individuals, the global retail platform identified 15 pieces swiftly becoming future classics.
Throughout 2021, Balenciaga’s Hourglass Blazer had an 80% sold-out rate. Call it our antidote to lockdown dressing or put it down to the fact that this piece transforms everything. The only thing matching it? Gucci’s Brixton loafers, which have seen demand and searches triple year-on-year.
Hourglass blazer, £2,150, Balenciaga; Brixton loafers, £575, Gucci
Slick accessories will last a lifetime, so it’s no wonder Valentino’s logo belt generates more than 3,000 monthly searches. Similarly, demand for Missoma’s coin necklaces is also on the rise – and has been since the brand launched its collab with Lucy Williams back in 2017.
Belt, £260, Valentino; necklace, £145, Missoma
Not only are they like jewellery for your feet, Manolo Blahnik’s blue satin Hangisi heels have been immortalised on film, thanks to Carrie Bradshaw in 2008’s Sex And The City film. Since then, their popularity has simply skyrocketed – this year, they’re the brand’s most-purchased item.
Blue satin pumps, £795, Manolo Blahnik
Crafted from 100% cashmere, Max Mara’s coat – the most-saved coat on shoppers’ wish lists – is the very definition of luxury. Along with Bottega Veneta’s leather pouch bag, which is searched for over 250 times a day on Lyst, it’s an investment, but one that will pay dividends for decades to come. This is power dressing 2.0.
Cashmere Labbro coat, £3,400, Max Mara at matchesfashion.com; leather pouch bag, £2,090, Bottega Veneta
Thanks to Katie Holmes in 2019, not since Kurt Cobain has the cardigan enjoyed such celebration. Khaite’s cashmere is now 90% more in-demand year-on-year and is anything but basic. Acne Studios’ Jensen boots enjoy similar success – they can be worn with almost anything.
Cardigan, £1,340, Khaite; boots, £420, Acne Studios
Levi’s 501 jeans may have debuted more than 100 years ago but, on average, 28 pairs were purchased on Lyst every day this year. Super-stylish, they sit on the waist with a straight leg.
501 jeans, £100, Levi’s