The Meghan Effect Doesn’t Just Apply To Clothes, But Stationery Too

The Meghan Effect Doesn’t Just Apply To Clothes, But Stationery Too

    By Phoebe Parke Posted on 19 Oct 2018

    The Meghan Effect, and before it – the Kate Effect, are well-documented royal phenomena.

    The basic principle is; royal wears something, it gets identified by eagle-eyed fans and blogs such as Meghan’s Mirror, and before the brand can even confirm it is in fact their item - it sells out. Websites crash, stock flies off the shelves and dupes begin being offered up as alternatives for those not quick enough off the mark.

    But never before have we seen such hysteria over stationery.

    Yes, you read that correctly, sales of the purple Aqua Drops A4 Punchless File that Meghan Markle carried over her baby bump as she arrived in Sydney went up 75%, according to Australian supplies company Officeworks.

    ‘Her unlikely accessory has sent stationery lovers into a frenzy, with the purple folder having almost sold out across Officeworks stores nationwide,’ a spokeswoman said.

    The item seems to have been restocked on the Officeworks website for $5.99 (£3.27), as Officeworks reacts to the mania, posting on Facebook: ‘Every royal celebrity/style icon needs trusty document storage. Make like Meghan Markle by picking up one of our folders in a range of on-trend colours.’

    READ MORE: The Story Behind Meghan’s Royal Tour Hair

    VIEW GALLERY9 photos

    Nearly all the dresses, jeans and jackets Meghan has worn so far on her royal tour are sold out, including the grey Boss Blazer by Serena, the Navy Blue Athena Pleated Midi Dress by Roksanda and the white Blessed dress by Karen Gee, but some of the accessories (which also happen to be more expensive) haven’t flown off the virtual shelves so quickly.

    The £805 Gucci Sylvie leather mini chain bag, £950 Shaun Leane Signature Tusk diamond bracelet and £79 Black Solid flats from Rothy’s are all still available.

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