The Designer Of Meghan’s ‘Blessed’ Dress Explains Its Hidden Message

Meghan’s first maternity dress designer reveals what happens when the Duchess of Sussex wears your design...

Meghan Markle Australia Blessed Dress

by Lucy Morris |

It barely seems like news anymore when Meghan, the Duchess of Sussex, wears a little-known label and sends the brand’s sales spinning. But, for the designer in question, it can have a real impact far beyond the news cycle.

‘The response has been absolutely overwhelming’, the Australian designer Karen Gee ecstatically told Grazia yesterday after the royal wore one of her cream dresses for the first day of her royal tour.

Meghan and Prince Harry are currently on their first royal excursion outside the UK - a 16-day trip with a packed itinerary that takes them to Australia, New Zealand, Tonga and Fiji. In typical Meghan fashion, she’s playing the diplomatic card with her wardrobe by wearing local designers. Names like Ellery and Sass and Bide were floated as Aussie labels that she might patronize, but the little-known internationally Karen Gee was, in fact, the first brand she chose. It was as much a surprise for Karen as it was for the press. ‘The first I knew she was wearing the dress yesterday was a Karen Gee customer in Queensland who messaged asking me “Isn't this Karen Gee!?”. There was some happy screaming - from me - and some confused looks from passers-by!’ The designer said of the moment she found out the royal was wearing her design.

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Day 1

For the first stop on the royal itinerary, Meghan chose a cream shift dress by Australian designer Karen Gee, paired with Princess Diana's butterfly earrings.

A lot has been said about the name of the piece in question. The white dress is called ‘Blessed’, which was a happy coincidence as this was one of the first ensembles Meghan wore publically since the announcement of her pregnancy. Karen explains her thinking behind the moniker: ‘All of my garments have a meaning or some sort of inspiration about a woman. Blessed was named because each day I truly feel I am blessed to do what I love.’

It’s been reported that Meghan’s entrance to the royal family has added a £1 billion on to the UK economy. She’s also sent brands into overdrive with Hiut denim reporting backlogs of orders of the jeans Meghan wore on her trip to Wales months and months after the event. While it may mean a lot to Karen to have the Duchess of Sussex pick one of her designs, the sums will spell out a more significant message in the long run.

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