When it comes to self-pleasure, it can be hard to know where to begin - what truly are the best sex toys on the market? Vibrators, dildos, butt plugs, couple toys and more, there's a mass of adult toys out there which can come in (very) handy for your private time.
It doesn't have to be such a minefield, though. When buying sex toys online, discreet delivery can become one of the more persuasive features of sex toy shopping. Many brands like Ann Summers and Lovehoney ensure that all packaging is inconspicuous, so you don't have to worry when your new toy lands on your doorstep. The last thing we want is for the postman to know what we get up to in our free time!
Here's the Best Sex Toys online at a glance:
Best all-rounder: Lovehoney Rechargeable Wand, £39.99 on SkinnyDip
Best luxury sex toy: Coco De Mer The Wand, £135 on Selfridges
Best sex toy for female pleasure: Womanizer Premium, £134.25 on Amazon
What type of sex toys should I go for? Tips for beginners and the more experienced
If you haven't already started your sex toy experience, you may want to start with a smaller toy like a bullet or contoured vibrator. Self-love experts who have already had a whirl at some of the popular sex toys may want to venture into anal play or clitoral stimulation and sucking toys. There's some top tech out there now that really mimics the feeling of human touch, so you can get just as playful by yourself without having to get anyone else involved. Although, if you do have someone in mind, couples' sex toys like cock rings and love eggs can make intimate moments even more exciting.
To make it simple for you, we've taken a deep dive into the best sex toys online so your next shopping spree can be extra indulgent. Take a look below for the best offers on sex toys and sex toy shops to buy from.
SHOP: The Best Sex Toys Online To Buy Right Now
Best for all-rounder sex toys: Lovehoney
Lovehoneywww.skinnydiplondon.com
Lovehoney is our go-to sex toy shop which has everything you could ever want. Giving staple basic options from dildos to anal plugs, lube and bondage, this is the option if you want something easy and efficient.
Pros
- Silicone head makes for a smoother surface
- Rechargeable
- Can be used in a group or solo
- Flexible head for easy direction and precise stimulation
Cons
- It's for clitoral stimulation only i.e. can't be inserted!
- Slightly louder than other options
Best luxury online sex toys: Coco de Mer
selfridgeswww.selfridges.com
If you're all about your luxuries, you'll want to know about Coco De Mer. Its range is donned with the classic matte black and has everything from this silky wand to the Coco de Mer The Stimulator and even Coco de Mer The Seed. Experiment to find out which one suits you most.
Pros
- Soft, body-safe silicone material
- Sleek design
- Rechargeable
- Fully waterproof
- Lots of settings
- Memory function
- Luxury travel case included
Cons
- Higher price point
Best for female pleasure sex toys: Womanizer
amazonUsing the original air technology, the Womanizer is something every woman needs inside her bedside drawer. With unique vibrations that mimic sucking and massaging at the same time, you're sure to have your head spun with this option. The Womanizer Premium 2 is the most recent version of this exciting toy.
Pros
- Contactless clitoral stimulator
- Smart Silence function
- Extra quiet
- 12 intensity levels and two stimulation heads
- Made from premium silicone
- Autopilot mode with randomly changing stimulation and intensity
Cons
- External use only
Best new online sex toy: Trojan
amazonBig player, Trojan, which is known for its lubricants and condoms, has ventured into the sex toy market. Take it from us, these are the ones to watch. Available to snap straight off of Amazon, for solo play, you'll want to invest in the Divine Vibrator and for couples or those who want to experiment, grab the Bullet Remote Control Vibrator or Tandem Couples Vibrating Ring. Launched on the 1st July, they're hot off the press and are sure to make you hot, too.
Pros
- Budget-friendly
- Super soft silicone material
- Ribbed vibrator for extra sensory stimulation
- Three speeds make it easy to use and perfect for partner play
- AA batteries included
- Can be used internally and externally
Cons
- Not as intense as some options
Best online sex toys set: Roam
explore roamwww.exploreroam.com
Sex-positive brand, Roam, is all about loving yourself. Choose from a wand, pebble or plug in this 'All Vibes' sex toy set which will keep you occupied for a good while. Not sure if you're up for all three? You can also buy them individually if one toy particularly takes your fancy.
Pros
- Three stimulators in one
- Bargain price point for three toys
- Suitable for internal and external use (depending on the toy!)
- Recycled and recyclable outer packaging
- Unisex
- 9 vibration patterns
- 4 speed settings
Cons
- Long charging time
Best for rabbit dildos: Ann Summers
ann summerswww.annsummers.com
Popular choice, Ann Summers, is infamous for its Rampant Rabbits, going back to an opening in 1972 and one being sold every two minutes (that's a lot of rabbits). If you're looking for a classic staple brand that will deliver, Ann Summers is a go-to for online sex toys.
Pros
- The smooth curved tip is angled to target your G-spot
- Internal thrusting motions
- Rechargeable
- Smooth, curved tip
Cons
- Takes 3 seconds to return to original position when turned off
7.
LELO SONA
Best sex toy for clitoral stimulation: LELO
leloredirect.viglink.com
Innovative and developing brand new sex toy technology, LELO is known for its game-changing pleasure toys - including the LELO SONA™. With sonic riding waves and eight intense settings, this will stimulate the whole clitoris for a full impactful orgasm.
Pros
- Made from safe silicone
- 12 vibration settings
- Fully waterproof
- Setting that reserves extra power for 'grand finale'
- Long lasting charge
Cons
- Not suitable for internal use
- Noisier than some options
8.
Dame Arc
Best sex toys for unique designs: Dame
free peoplewww.freepeople.com
Coming in elegant designs and unique toys, the Dame range is something you'll want to have in your collection. With a strong motor and soft bulb, Dame puts a twist on the classic vibrator. The brand also has exciting unique toys like the wearable Eva and pebble Pom.
Pros
- Curved handle for easy grip
- Fully waterproof
- Rechargeable
- Made from medical-grade silicone
- Internal and external use
- 5 intensities and patterns
- Travel mode
Cons
- Not as flexible as other options
Best sex toys for education: Smile Makers
niche beautywww.niche-beauty.com
Smile Makers is a little bit different to the other sex toy brands, raved about for its focus on education and variety. This range has everything from vulva vibrators to dual stimulation toys, tongue mimickers and a large versatile range that's made for every pleasure. One to watch out for (and play with).
Pros
- Envelopes the entire vulva at once
- Vegan and cruelty-free
- Quiet
- 6 different speed and pulsation settings each
- Rechargeable
Cons
- Higher price point
Where To Buy Sex Toys Online
There are hundreds of brands out there that stock sex toys online now. Big player Amazon even has sex toys by the likes of Trojan, Durex and Lovehoney - making deliveries for sex toys even easier. That's right, you can get Amazon Prime a vibrator straight to your door.
If you'd rather go with trusted brands, Lovehoney, Ann Summers, Coco de Mer, LELO and more are all classic options with a variety of products to choose from. These make it easier to stick to a brand you really know if you've already been shopping with them.
Lastly, some of your favourite beauty and well-being brands, such as Cult Beauty, LookFantastic and Selfridges also stock sex toys online.
Caitlin Casey was a Senior Commerce Writer for Grazia UK for three years, specialising in sex and wellness content. She has written across various publications since 2017 and covers shopping, fashion, beauty, women’s lifestyle, popular culture as well as all things trending.