When it comes to self-pleasure, it can be hard to know where to begin - what truly are the best sex toys on the market? Vibrators, dildos, plugs, couple toys and more, there's a mass of adult toys out there which can come in (very) handy for your private time.
It doesn't have to be such a minefield, though. When buying online, discreet delivery can become some of the more persuasive features of sex toy shopping. Many brands like Ann Summers and Lovehoney ensure that all packaging is inconspicuous, so you don't have to worry when your new toy lands on your doorstep. The last thing we want is for the postman to know what we get up to in our free time.
With this in mind, though, we're all about sexual liberation and freedom. So, if you haven't already started your sex toy experience, you may want to start with a smaller toy like a bullet or contoured vibrator. Self-love experts who have already had a whirl at some of the popular sex toys may want to venture into anal play or clitoral stimulation and sucking toys. There's some top tech out there now that really mimics the feeling of human touch, so you can get just as playful by yourself without having to get anyone else involved. Although, if you do have someone in mind, couples' sex toys like cock rings and love eggs can make intimate moments even more exciting.
The Best Sex Toys Online At A Glance:
Best all-rounder: Lovehoney Ultra Violet Powerful Silicone Rechargeable Wand, £45 on Lovehoney
Best luxury sex toy: Coco De Mer The Wand, £135 on Cult Beauty
Best sex toy for female pleasure: Womanizer Premium, £134.99 on Lovehoney
To make it simple for you, we've taken a deep dive into the best sex toys online so your next shopping spree can be extra indulgent. Take a look below for the best offers on sex toys and sex toy shops to buy from.
SHOP: The Best Sex Toys Online To Buy Right Now
Best for all-rounder sex toys: Lovehoney

www.lovehoney.co.uk
Description
Lovehoney is our go-to sex toy shop which has everything you could ever want. Giving staple basic
Pros
- Silicone material makes for a smoother surface
- Fully waterproof
- Rechargeable
- Can be used in a group or solo
- Flexible head for easy direction and precise stimulation
Cons
- It's for clitoral stimulation only i.e. can't be inserted!
- Slightly louder than other options
Best luxury online sex toys: Coco de Mer

www.cultbeauty.co.uk
Description
If you're all about your luxuries, you'll want to know about Coco De Mer. Its range is donned with
Pros
- Soft, body-safe silicone material
- Sleek design
- Rechargeable
- Fully waterproof
- Lots of settings
- Memory function
- Luxury travel case included
Cons
- Higher price point
Best new online sex toy: Trojan

Description
Big player, Trojan, which is known for its lubricants and condoms, has ventured into the sex toy
Pros
- Budget-friendly
- Super soft silicone material
- Ribbed vibrator for extra sensory stimulation
- Three speeds make it easy to use and perfect for partner play
- AA batteries included
- Can be used internally and externally
Cons
- Not as intense as some options
Best online sex toys set: Roam

www.exploreroam.com
Description
Sex-positive brand, Roam, is all about loving yourself. Choose from a wand, pebble or plug in this
Pros
- Three stimulators in one
- Bargain price point for three toys
- Suitable for internal and external use (depending on the toy!)
- Recycled and recyclable outer packaging
- Unisex
- 9 vibration patterns
- 4 speed settings
Cons
- Long charging time
Best for rabbit dildos: Ann Summers

www.annsummers.com
Description
Pros
- The smooth curved tip is angled to target your G-spot
- Internal thrusting motions
- Rechargeable
- Smooth, curved tip
Cons
- Takes 3 seconds to return to original position when turned off
7. LELO SONA
Best sex toy for clitoral stimulation: LELO

www.lelo.com
Description
Innovative and developing brand new sex toy technology,
Pros
- Made from safe silicone
- 12 vibration settings
- Fully waterproof
- Setting that reserves extra power for 'grand finale'
- Long lasting charge
Cons
- Not suitable for internal use
- Noisier than some options
8. Dame Arc
Best sex toys for unique designs: Dame

www.ssense.com
Description
Coming in elegant designs and unique toys, the Dame range is something you'll want to have in your
Pros
- Curved handle for easy grip
- Fully waterproof
- Rechargeable
- Made from medical-grade silicone
- Internal and external use
- 5 intensities and patterns
- Travel mode
Cons
- Not as flexible as other options
Best sex toys for education: Smile Makers

www.niche-beauty.com
Description
Smile Makers is a little bit different to the other sex toy brands, raved about for its focus on
Pros
- Envelopes the entire vulva at once
- Vegan and cruelty-free
- Quiet
- 6 different speed and pulsation settings each
- Rechargeable
Cons
- Higher price point
Where To Buy Sex Toys Online:
There are hundreds of brands out there that stock sex toys online now. Big player Amazon even has sex toys by the likes of Trojan, Durex and Lovehoney - making deliveries for sex toys even easier. That's right, you can get Amazon Prime a vibrator straight to your door.
If you'd rather go with trusted brands, Lovehoney, Ann Summers, Coco de Mer, LELO and more are all classic options with a variety of products to choose from. These make it easier to stick to a brand you really know if you've already been shopping with them.
Lastly, some of your favourite beauty and well-being brands, such as Cult Beauty, LookFantastic and Selfridges also stock sex toys online.