When it comes to self-love, masturbation and exciting sex, Ann Summers is one of the classic British brands you go to. Opening back in 1972 (after having gone into liquidation for one year only), the first two retail shops opened in London at Wardour Street and Marble Arch. Some 50 years later, we still celebrate the brand which brought us the infamous Rampant Rabbit, the iconic bunny tuxedo and a whole lot of sex toys.
Headed by sexually liberated favourites, Ann Summers ambassadors have included Love Island's Megan Barton-Hanson and Maura Higgins, as well as being stocked in major retailers such as ASOS, Boots and Next. The brand has seen collaborations with LELO, Lora DiCarlo and Coco De Mer so there's a lot of fun to be had experimenting.
If you're not familiar with this world, shopping for sex toys can be completely daunting. From dildos to vibrators and butt plugs, there's something for everyone but it's not always easy knowing where to start. As sex toy technology develops, we have even more options for our self-pleasure, including clitoral sucking toys and new LGBTQ+ friendly options.
So, whether you're looking to experiment safely in a couple or just upping your self-love and pleasure, there are a variety of options for you. Grazia has hunted down the best Ann Summers sex toys including our favourite sex toys for beginners, experienced users and couples alongside luxury and new smart tech collections.
What is Ann Summers?
Ann Summers is a sex toy, clothing and lingerie brand that screams sexual empowerment. With over 87 store locations in the UK, you can buy a variety of products from the brand. Most of us will know the famous Rampant Rabbits toys, with one rabbit sold every minute.
Whether you came across the brand as one of your first lingerie and sex toy companies, or are completely new to the Ann Summers game, it's definitely an adult brand that you need to know about. With growing collaborations, ambassadors and new toys year-in-year-out, you'll be missing out if you don't take a peek into what they have on offer.
Which sex toy should I get?
Every woman is different, so knowing which toy will suit you and your body can be hard to figure out. Fret not, though, because Ann Summers has literally everything you could possibly want. Whether you like to get freaky in the sheets or just want to invest in something small for yourself, we've broken down everything you should be buying from the website.
From the main collection to exclusive luxury options, here's what you should look out for on the Ann Summers website.
Ann Summers main collection: The main collection at Ann Summers has every sex toy you can think of. Including vibrators, dildos, cock rings, jiggle balls, love eggs, couple toys, wands and anal toys, there's a variety. If you're not keen on anything too big, you can start with the smallest bullet vibrator. Experienced and want a bit more? Why not try out a massage wand to up the pleasure.
Moregasm+ and Moregasm Petite: The Moregasm range focuses on hitting the climax even more than before. With Climax Technology, the vibrations reach 15,000 nerve endings - twice as much as the regular market vibrators - hence the name Moregasm.
The U: Ann Summer is all about self-love and pleasure, so The U puts "U" at the centre of your pleasure. The Self Love Stimulator stimulates the clit and your vulva, making it an exciting new satisfaction.
My Viv: Looking for a range focused on wellness? The My Viv has everything from pebble massagers to pelvic floor training sets. These will get you in the zone in no time.
Womanizer: Clit stimulators are kicking off in the sex toy industry, and the Womanizer collection is all about it. With Pleasure Air technology, it creates a suction motion with contact-free stimulation.
Whisper: Newest of the Ann Summers collections, the Whisper collection is all about privacy for your intimate moments. At just 34.8 decibels, it's designed to keep playtime quietly enjoyable.
Lora Di Carlo: Do you ever feel like sex toys just aren't the same? Well, the award-winning toys from Lora Di Carlo are exactly what to add to your basket. Mimicking the feel of fingers, mouth and tongue against your g-spot and clitoris, you won't need another partner.
We Vibe: Couples, this one is for you. With a whole collection dedicated to couples play, these toys include remote controlled vibrators to turn up the heat in the bedroom. One for the tech lovers out there.
SHOP: The sex toys you should be buying from Ann Summers
The best Ann Summers sex toys 2022
Best sex toy for beginnersLooking for your first sex toy? The Ann Summers bullet vibrator is easily the top choice for newbies to the sex toy world. Coming in at £12, it's a total bargain that doesn't hold back on pleasure, with an on-and-off button that offers three speeds to play with. Features: Customisable play, tapered tip for clitoral stimulation, easy-to-use power buttonSettings: Three speedsWaterproof? YesReview: "It was my first time purchasing a vibrator. I saw that it's recommended to start with the bullet vibrator and I love it! It has 3 speeds and is perfect for a beginner."
Best Rampant RabbitRampant Rabbits are one of Ann Summer's highest-sold products, with one sold every two minutes. We love the G-Spot rabbit which has the classic functions and infamous rabbit ears while also being shaped for maximum pleasure to hit the G-spot. It also has three thrust settings, to really maximise your experience. Features: Smooth, curved tip to hit the g-spot, vibrating ears, internal thrusting motions and rechargeable bodySettings: Three rotational settings and seven vibrational patternsWaterproof? NoReview: "Wow, wow, wow. It reaches the g-spot with just enough movement and the rabbit ears have many vibration settings also. So, when both the ears and thrusting shaft are used together expect to have the best orgasms known to woman and have wobbly legs after! I highly recommend this toy."
Best realistic dildo sex toyIf you want a dildo that's not messing about, this realistic six-inch option is sleek and does the job. This works perfectly for penetration play and can be used with a partner by adding to a harness. Staying solo? It also has a suction cup bottom for hands-free. Features: Strong suction cup base, compatible with harness, 6'' length, 1.5'' girthSettings: Hands-free and attachable to harnessWaterproof? YesReview: "The most amazing toy I've found so far. Big, with a soft vibe, very natural, and gives deep pleasure. Thank you so very much! Highly recommended."
Best wand sex toyIf you're a fond lover of sex toys and want to upgrade, you need to try a massage wand. Stimulating pleasure points around your body, the head has a variety of vibrations and intensities that you can explore during solo play or during couple time. Also comes with a bag.Features: Textured head for more fun, multi-use clit and body massager includes storage bagSettings: 8 functions and 3 vibration intensitiesWaterproof? NoReview: "I was very sceptical but I decided to treat myself and get the wand and OMG. Best thing I could have done. It's quiet and had its little bag for discreet storage too if you need it. Highly recommend, especially if other types of toys haven't worked for you."
Best multi-orgasm sex toyWanting more from your self-pleasure? The Lora DiCarlo range is focused on intuitive, realistic solo play. Fitting to your body and mimicking the feel of a partner's fingers, mouth and tongue, you won't want to miss out on this new technology. Features: Mimics human touch and tongue, personalised fit, customizable controls, rechargeableSettings: Airflow TechnologyWaterproof? YesReview: "Ok. This is the BEST sex toy I have ever come acrossu2026 It is the most realistic hands-free experience I have ever had. The little "finger" stroking your G-Spot - that was enough for me and I'm not normally one to be able to orgasm from internal stimulation alone and then it also has the clit stimulation. It feels like a person doing the actions of licking, sucking, fingers - the lot. You can move it into a position that fits your body too. Now we have toys like this we don't need our men."
Best clitoral sucking sex toyClitoral sucking toys have become extremely popular in recent years for the life-like pleasure they give during solo play. The Womanizer collection uses Pleasure Air suction technology to feel completely realistic.Features: Includes storage pouch, smooth silicone tip, USB charging cable, 5-year warrantySettings: 6 intensity levelsWaterproof? YesReview: "OMG. Fantastic, I've never experienced a toy so intense it's the best by far I've ever purchased... Ladies go get the best orgasm you've ever had without a man! Wow."
Best couples' sex toyCouples, you can make the bedroom even more exciting with this Moregasm+ cock ring that includes low-frequency vibrations that travel deeper for more intense stimulation. Perfect for dual pleasure, this will satisfy you both. Features: Rechargeable, Moregasm+ Climax Technology for deeper vibrations, 1.25'' diameterSettings: 10 vibration settingsWaterproof? YesReview: "If you want to spice up your sex life - this is it!"
Best love egg sex toyTo get a bit kinkier, you can use a love egg and make things interesting. Remote controlled, this can be used with or without the remote, internally or externally for never-ending fun. Hand the control to your partner to spice up your pleasure.Features: Easy-to-use control buttons on remote, internal or external pleasure, rechargeableSettings: 3-speed settings and 7 vibrationsWaterproof? YesReview: "Love this! It's great for internal pleasure as well as just used for clitoral stimulation. Comes with a remote so your partner can be in total control and it's also waterproof for use wherever you feel. Would recommend."
Best butt plug sex toyLooking to experiment with anal play? A butt plug is a way forward. You may want to ease yourself in with an intro kit first, but then you can up your game with this vibrating anal plug. It can be used for multiple stimulations and the tapered head makes for easy insertion.Features: 3'' insertable length, 1'' diameter, soft siliconeSettings: 10-speed removable bullet settingsWaterproof? NoReview: "My first anal toy and I have only used it once so far but I really enjoyed it. Amazing sensations and really good, strong vibrations! I will be using with my partner when they are next round, I can't wait."
Best quiet sex toyThe Whisper collection from Ann Summers is all about keeping private time private with quieter modes. Under 35 decibels, you'll be able to enjoy all the pleasure and 11 settings from this wand without worrying about those around you. Features: USB rechargeable, includes a storage bag, quiet playtime lower than 35 decibelsSettings: 11 vibration patternsWaterproof? YesReview: "Amazing product, loads of great vibration settings! Looks great, beautiful purple with rose gold details, it also comes in a lovely bag. Would recommend."
Best luxury Ann Summers sex toyAnn Summers has partnered up with luxury lingerie brand Coco De Mer for an indulgent sex toy collection that every woman should treat herself to. With sleek design and body-safe silicone, this is a pleasure to have.Features: Rechargable up to three hours charge, memory function, luxury travel case includedSettings: 5 speeds and 5 patternsWaterproof? YesReview: "One of the best toys I have ever used in my life. The vibrations are so powerful, and the different settings make it easy to reach climax. Can't wait to buy more from the range."
The best 'self-love' sex toyWant a toy that is all about U? 'The U', exclusively at Ann Summers is designed to cradle your clit and vulva for deep ripples of vibrations. Get yourself into the zone for self-arousal satisfaction. Features: Rechargable, designed for external use, includes storage pouch, layering technologySettings: 5 levels of intensityWaterproof? NoReview: "This toy was really different to any I've felt before. I love that it's all about surrounding the clitoris and that you can use it hands free. It's a really great toyu2026wow!"