As far as viral brands go, few compare to Refy. It was the brand'sLip Sculpt that first drew me in after I caught it making the rounds on TikTok. Its long-lasting wear (up to 12 hours in fact), true nude colour, and innovative formula that boasts the first-ever 'lip setter', was enough to grip me. And that's just one of its brilliant, bestselling offerings. Over the last few years, Refy has dominated the category of products that hold serious sway online, be it the cult [Brow Sculpt {href='https://graziadaily.co.uk/beauty-hair/makeup/bella-hadid-refy-brow-gel/' target='_blank' rel='noreferrer noopener'}), cheek glossing Cream Blush, or gravity defying Lash Sculpt, which are all key to building any Clean Girl aesthetic beauty wardrobe. And it's a good time to be a Refy fan; currently the brand is offering 20% off its entire range spanning over 40 make-up and skincare heroes for the Black Friday 2024 beauty sales.
As firm stans of the brand since its inception in 2020, we've tried just about every single product in Refy's growing repertoire of TikTok-approved beauty buys. The award-winning Brow Sculpt, £14.40 was £18, is the inaugural product that put the brand on the beauty map. Part of its 3.0 Brow Collection, £32 was £40, the kit features the Brow Pencil, Brow Pomade, and Brow Sculpt, to help create the brand's signature sculpted brow, one that is full, fluffy and convincingly mimics a laminated look. While beautiful, this is no quick and easy one-minute brow, to enjoy its full effects I've long had to dedicate a few minutes to the cause of having a detectable 'Refy brow', but I assure you it's worth it.
Since then, co-founders Jess Hunt and Jenna Meek, have been on a mission to evolve our beauty kits with countless slick and minimal yet highly functional and hard-working products that cover all the bases, each intent on reinventing the category it serves. Take the new Lip Blur, £12.80 was £16,for example. While it's most akin to a lip liner, it flips the script on what to expect from one – instead of defining, it intentionally minimises and blurs the natural lines of the lips to create a soft contour effect that results in a natural-looking, fuller pout. It's a staple in my on-the-go make-up bag.
Whether you're looking to restock on your favourite Refy classics or try something new, the Black Friday 2024 sales are the best time to shop the brand's extensive line-up. Deals are already live on the Refy website and will be running until 3rd December 2024 midnight, plus when you spend over £30 or £60 you'll be eligible for a free gift: receive a Mini Face Setter when you spend £30; and a Mini Face Setter, Mini Brow Sculpt and Mini Lip Gloss within a Refy make-up bag when you spend £60. Need inspiration on where to start? We've rounded up the best Refy products to shop in the Black Friday 2024 sale now.
How we selected the best Refy Black Friday 2024 deals
As fans of Refy's beauty products, we have spent a lot of time testing and reviewing countless offerings from the brand, be it the new RefyConcealer or the OG Refy Brow Sculpt. Getting to grips with Refy over the last few years and having the chance to meet the co-founder Jess Hunt has also helped to inform our judgement of the brand, in light of its unique stand point in the industry and how its products measure against this.
With that in mind, we selected the best Refy Black Friday 2024 deals based on the range's intended use, functionality, formula, ingredients, results and finish, and how these compare to other products on the market that promise to do the same. The following recommended deals feature Refy products we believe score highly on all fronts. Learn more about how we test.
Shop: The Best Refy Black Friday 2024 Deals To Shop Now
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****Sameeha Shaikh, beauty writer, says: 'Of all the many products Refy offer, its take on cream blush is up there for me. In fact, I'd go as far as to say it was the cream blush that first got me into the crop of cream-based formulas promising to glaze cheeks with a flush of colour. I've taken to the shade Citrine, which is a warm burnt orange that looks especially beautiful on medium skin tones. I sweep it over the tops of my cheeks and across the bridge of my nose for a faux sun burnt look and it immediately melts into my skin to reveal a dewy, natural-looking hue that looks stunning any time of year.'
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Rachael Martin, beauty editor, says: 'Any every day must have, just a sweep of Refy's Lip Blush leaves my lips feeling softer and more supple - a must when the weather cools. While the finish is matte, it's never drying, instead leaving behind a beautifully blurred out, velvety finish. My shade of choice? Wine, for the perfect raspberry meets Rioja hue.'
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****Rachael Martin, beauty editor, says: 'I'm already on my second cream bronzer from Refy - it's that good and I'm yet to find one so satisfyingly blendable. To apply, I'll take a fluffy brush and sweep it anywhere the sun naturally hits. It builds beautifully without disrupting my base. I'd say a little goes a long way here to keep this one feeling naturally glowy -while it's one of my favourites it has the potential to look a little mucky if I'm too heavy handed.'
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Cassie Steer, acting beauty director, says: 'I thought my gloss days were over (after hitting my forties it suddenly felt too high maintenance) but like everything Refy does, this is glass lips but without the faff. The pay-off may be mirror-like shine but the formula is balmy and comfortable, and doesn’t make you feel like it’s a thirst trap for stray hairs. Love!'
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Renee Washington, digital fashion & beauty assistant, says: 'Refy’s Duo Brush is one that I cannot complete my make-up routine without; so much so whether I’m on holiday or doing a simple overnighter - it comes with. If I’ve learnt anything, make-up tools are just as important as the products, and this duo brush works a dream. With bronzer and blush (cream or powder), I find the dense side deposits the right amount of product and the feathered end blends perfectly.'
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Sameeha Shaikh, beauty writer, says: 'For that flawless, skin-like base, you'll need a sponge. Refy's take on the essential beauty tool has been expertly developed, of course. Unlike others on the market, it featured multiple edges that enable you to use it on different areas of the face. I've been known to use it for contouring, baking and setting, and haven't looked back since getting my hands on one.'
Is Refy a UK company?
Yes, Refy was co-founded by Jess Hunt and Jenna Meek in Manchester in 2020.
How much is Refy Beauty worth?
Sourced such as Forbes report that Refy has had a 50 million GBP valuation.
Does Refy test on animals?
No, Refy is cruelty-free and Leaping Bunny approved.
Who owns Refy Beauty?
Jess Hunt and Jenna Meek are the co-founders of Refy.
Why is Refy so popular?
That comes down to its slick and minimal yet highly functional and hard-working products that have seen mass success on social media platforms like TikTok.
Where is Refy in London?
Refy had a pop-up in the new Beauty Spot of Selfridges London Beauty Hall from 24 May to the end of September 2024. This has since moved to Selfridges Manchester Trafford Centre.
Is Refy a clean brand?
All of Refy's products are vegan, cruelty-free, fragrance-free and Leaping Bunny approved.
Sameeha Shaikh is Grazia's beauty writer, working across all categories to bring you insights on the latest trends, industry news and the products you need to know about, viral or not (most probably viral).