Those of you who are already addicted to Pinterest will already know that it's a digital wonderland for virtual inspiration, but were you aware that you could actually use it to find your perfect shade of foundation? It turns out, that when using the Pinterest app (this doesn't work on the web version of Pinterest, btw), if you type 'foundation shades' into the search bar and hit 'enter' you'll see a bar appear at the top of your search results. The bar displays quartered tabs of colour swatches. If you select the one closest to your own skin tone, your search results will re-shuffle to display only those relative to the shade range you selected. From there you can click through to online stores and purchase the foundation. There are so many brands to choose from, from NARS to YSL Beauty, and over 10,000 foundation shades linked through Pinterest. And that, ladies and gentlemen, is how Pinterest can match you to your perfect shade of foundation. Another little tip? Refine your search results to 'Product Pins' to ensure every Pinterest result that pops up is shop-able.
READ MORE: The 20 Best Hydrating Foundations For Dry Skin That Don't Compromise On Coverage
The revelation is all the more valuable now that social distancing restrictions and an emphasis on COVID-secure practices mean that we can no longer simply wander into a high street store and try out a drop of foundation on the back of your hand. Cosmetics stores and brands the world over have been coming up with other ways of helping us shot, and Pinterest seems to have stepped up to the plate too (see more ways to shop foundation online here).
You Can Try On Lipsticks Too
You can actually 'try on' lipsticks via the Pinterest app too. Search for lipstick shades, remembering to specify 'Product Pins' and hit the little camera icon in the search bar for an AR trying on experience via your phone. You can filter your results by what's likely to suit your skin tone too. Honestly, the possibilities are endless.
Shop: The Best Long-Lasting Foundations In The Business
The Best Long Lasting Foundations 2020
1 of 15Fenty Pro Filt’r Soft Matte Longwear Foundation, £27
Who needs a Valencia filter when you have Fenty Beauty's Pro Filt'r foundation? The makeup bag staple comes in 50 boundary-breaking shades and gives skin an instantly smooth, pore-diffused, shine-free finish.
2 of 15Estee Lauder Double Wear foundation, £34
A firm favourite that is probably used by 85% of your friends at any given one time. This foundation promises to (and definitely does) last 15 hours, regardless of heat, humidity and constant face touching.
3 of 15MAC Pro Longwear Nourishing Waterproof Foundation, £30
Not only does this foundation boast 24-hour wear, it's waterproof, sweat-resistance, doesn't crease or crack - making it stellar for selfies.
4 of 15Charlotte Tilbury Airbrush Flawless Foundation, £34
This foundation ticks all of the boxes and then some. Charged with skin-loving ingredients to hydrate, protect and cool skin - this weightless formula grants a natural matte, full coverage finish.
5 of 15NYX Professional Makeup Born to Glow Naturally Radiant foundation, £10
If you prefer your finish to be glowing, not matte, try this NYX cosmetics foundation. At just £10 it's an absolute steal and loved by many a beauty editor for it's long-lasting, glow-giving results.
6 of 15NARS All Day Luminous Weightless Foundation, £34
You only need a small amount of this foundation to achieve a flawless base. It is complete with 'Tone Technology' which neutralises redness and dullness.
7 of 15Charlotte Tilbury Airbrush Flawless Foundation, £34
This foundation is a total game-changer. The thin, lightweight texture blends in seamlessly for an even coverage. It dries matte and can be built up easily for more coverage where desired. Plus, it lets the skin breathe so you look radiant and healthy all day long.
8 of 15No7 HydraLuminous Moisturising Foundation, £15
Perfect for achieving a natural finish, this foundation feels feels ultra-light on the skin yet will last the entire day.
9 of 15Benefit Hello Happy Air Stick Foundation, £28.50
Medium-coverage, easily buildable and long lasting - this handy foundation stick is the exact sort of product that's good for on-the-go touch ups.
10 of 15Bobbi Brown Weightless Powder Foundation, £36.50
It looks like a powder but feels like a cream and keeps skin shine-free through heat and humidity. Ideal for anyone with normal to oily skin.
11 of 15Rimmel Long-lasting Finish 25 Hour foundation, £8.99
Although, we can't confirm that this foundation lasts 25 hours (we cannot forgo the nightly cleansing for anyone) we can confirm it does last all day and has a nice high-quality finish.
12 of 15Avon True Colour Flawless Liquid Foundation, £10
A lightweight liquid foundation that won't budge nor leave you blotchy-faced by 4pm. avon.uk.com
13 of 15Giorgio Armani Luminous Silk Foundation, £42
A firm favourite with the A-List pack - this wonder product is a must-have in any beauty junkie's arsenal. Not only does it blur imperfections, but it lights up your skin to give you that post-holiday glow.
14 of 15Bourjois Healthy Mix Foundation, £9.99
Blended with apricot extract to boost radiance and melon extract to hydrate – this foundation will improve skin over time as well as provide ample coverage. Double tick.
15 of 15Clarins Everlasting Youth Fluid SPF 15 Liquid Foundation, £35
A fusion of skincare and makeup, this firming foundation lifts and plumps with oat sugars and chicory leaf. Plus, coated pearls create a luminous rosy reflection that makes skin look radiant all day long.
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