‘It’s A Dream Come True’: Maya Jama Is The New Face Of Rimmel London

Even if you weren’t obsessed with this yearswinter Love Island, chances are you’ll have spent time swooning over host Maya Jama regardless. We’re still adamant that she was the true winner of the show.

Week in week out we’d watch as she sashayed through the villa doors, make-up characteristically on point - the star has since become synonymous with big, fluttery flashes, precision winged liner, and that signature glow.

Fitting then, that Maya has just been named as Rimmel London's New Global Ambassador. The iconic beauty brand that cites 'inner beauty and individualism’ as their brand ethos – traits Maya has in buckets. Rimmel is a cult British name beloved by beauty buffs the world over and Maya follows in the footsteps of fellow British icons Kate Moss, Cara Delevingne, Tom Daley and Adwoa Aboah as their latest face. The move was marked by an iconic Tower Bridge takeover - Maya made headlines when her image was projected onto the London landmark.

Of the new partnership, Maya said: ‘As a life-long Rimmel fan, I am incredibly excited to be the new global ambassador for the brand – it’s a dream come true. And, as an honorary Londoner, it’s amazing and rather surreal to see my face virtually projected on the side of Tower Bridge! I feel very honoured to be associated with one of London’s most famous landmarks.’

Maya's talent for beauty trend-setting underpin her new global ambassadorship for Rimmel. Roll on the campaign.

Shop: Maya's Favourite Rimmel Products