After putting all online orders on pause in late April amid a cyber attack, Marks & Spencers is now fully back into the swing of things, meaning all your fashion and beauty favourites from the high street giant are finally up for grabs again. If there's one thing we will be adding to cart pronto, it's M&S perfume dupes. Trust us when we say we know a thing or two about sniffing out the best perfume dupes, that being, scents that give their designer counterparts a literal run for their money - Zara's perfume dupes need no introduction, for example. But the M&S perfume dupes list is one that has quietly grown in popularity for good reason.
While M&S is an old high street faithful for a great many basics, whether you're after cosy PJs, 100% cotton underwear or comfy M&S jeans, more recently TikTok has shed light on the fact that M&S is also a fragrance dupe gold mine. Whether you've been lusting after Black Opium by YSL or Paco Rabanne's Lady Million, there's a chance you could find a budget equivalent on those M&S shelves - if you're not fussy about authenticity - for as little as £4.
They've been doing the rounds on TikTok for some time now but as a gift that keeps giving, M&S has recently been churned out a flurry of new dupes to expand its designer replica remit. Summer Blooms, £10, is said to be a dupe for Gucci's Flora, while Sweet Pistachio, £10, has been likened to Kayali Yum Pistachio Gelato, £107.

How we tested the best M&S perfume dupes
As Grazia's beauty editor, I'm a devotee of fragrance - particularly from the brand Le Labo - so personally deem myself a great candidate to test the best M&S perfume dupes. If you're looking to dupe Le Labo's Santal 33 (it's not an easy task), I tested M&S' Apothecary Warmth and was so pleased with the similarities to the designer scent, though it's always worth noting the original will always pack more power byway of fine ingredients and longevity.
M&S perfumes are said to be incredibly similar to their designer counterparts but for a fraction of the price. So, if you're ready to smell like a million bucks while only spending £10, we've made a list of the best M&S perfume dupes to seek out now. Shop our top picks below.
SHOP: The Best M&S Perfume Dupes List
Said to be a dupe for Le Labo's classic Santal 33, Apothecary Warmth is an impressive replica. The only gripe is that it doesn't seem to linger on the skin for quite as long as Le Labo. But for only £12, I'm not too mad and would recommend. Shop the high street version for £12 or the OG Le Labo 33, for £170.'
Rachael Martin, beauty director, says: 'I'm a huge Le Labo fan, so wasn't totally certain I could be swayed by M&S's offering. How wrong I was - the similarity is undeniable. Just a light misting coats skin in those iconic, warming notes.'
M&S perfume notes: cardamom, cinnamon, cedarwood and sandalwood.
Pros
- Excellent value for money
- Similar chic, minimalist packaging
Cons
- Not as long lasting
This is island summer in a bottle, much like another sunny scent: Sol de Janeiro Brazilian Crush Cheirosa 62 Perfume Mist, which has dominated the internet for sometime. While the original is iconic, it's £24 while M&S's version is just £10.
Rachael Martin, beauty director, says: 'We all know and love the viral fragrance from Sol de Janeiro. The Brazilian Crush Perfume Mist, £24, is summer in a bottle with notes of vanilla, pistachio, almond and salted caramel. Marks & Spencer's White Coconut blends together coconut, vanilla and amber to give the original summer scent a run for its money.'
M&S perfume notes: coconut, vanilla and amber.
Pros
- Fans say it reels in the compliments
- Can be unisex
Cons
- Might take regular reapplication
- Only available as an EDT
Chanel's Coco Mademoiselle needs little introduction. A modern take on feminine fragrance, it continues the brand's legacy for classic, timeless scents. But if the price tags stops you in your tracks, M&S Soft Iris is said to be a worthy contender.
Rachael Martin, beauty director, says: 'Coco Mademoiselle - and its high street counterpart Soft Iris - are precisely what you're after if you're looking for a breath of fresh air in a bottle. Both scents are citrusy, with base notes of amber and patchouli, topped off by bergamot and orange blossom. Shop Soft Iris for £10 or Coco Mademoiselle for £88.'
M&S perfume notes: Iris, patchouli and bergamot.
Pros
- Good value for money
- Sweet without being overwhelming
Cons
- Some say it's not quite a close match to its designer counterpart as they would like
Best Calvin Klein Women dupe

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Calvin Klein's Woman is well loved for its new age take on an ultra-feminine scent and boasts a floral woody musk fragrance profile that still reigns supreme despite being Raf Simons' first formulation as Chief Creative Officer of the house. If you want a cheaper equivalent, M&S Spiced Bergamot is a worthy choice.
Rachael Martin, beauty director, says: 'As the first fragrance ever created by Raf Simons, Calvin Klein Women holds a special place in my heart - as does its £10 counterpart. With corresponding notes of orange, lemon and Alaskan cedar, both scents are spicy, fresh and utterly addictive. Grab the M&S dupe, or Calvin Klein Women for £43.'
M&S perfume notes: bergamot, cardamom, and amber.
Pros
- 188 reviews and counting averaging at 5 stars
- Vegan
- Scent can be layered
Cons
- Some say they packaging 'isn't their favourite.'
YSL's Black Opium is an instantly head turning, punchy and bold scent that is easily recognisable, and yet M&S's Midnight Blossom makes a reasonable attempt at providing a similar olfactive experience for £10.
Rachael Martin, beauty director, says: 'Few scents have as much impact as YSL's Black Opium, which is why we were delighted to find the - wait for it - £10 version at M&S. Sharing notes of soft jasmine florals, with deeper, musky undertones, these fragrances are as delicate as they are sensual. Shop M&S's (jaw-dropping) £10 dupe, or the genuine article YSL's Black Opium for £53.60.'
M&S perfume notes: white flower, mandarin, and tuberose.
Pros
- Good sized bottle
- Cruelty free
Cons
- Frequently sells out
Best Marc Jacobs Daisy Dupe

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Since launching in 2007, Marc Jacobs Daisy has become a fan favourite for capturing the essence of summer. If you're yet to find your favourite among all the brand's many sweet, soft and musky iterations, look to M&S's Gardenia and Vanilla in the interim which lends a similar feel.
Rachael Martin, beauty director, says: This is a Grazia beauty desk favourite, expect rich notes of vanilla and sandalwood combined with sweet, flowery top notes of gardenia and grapefruit. TikTok creators have been comparing this one to Marc Jacob’s Daisy, £73 with one user saying that they 'just couldn't tell the difference.' And I can't either. High praise.'
M&S perfume notes: gardenia, vanilla, grapefruit, and sandalwood.
Pros
- One of the closest dupes, according to reviews
- Excellent value
Cons
- Bottle has been described as too heavy
Jo Malone London Wood Sage & Sea Salt Cologne is known to the perfect summer scent for when you're not actually on holiday. Its subtle, sophisticated and never overpowering feel is achieved with earthy sage, sea salt, and musky ambrette, and M&S's Seasalt and Neroli clearly takes inspiration from it.
Rachael Martin, beauty director, says: 'Revealing notes of sea salt and clove, Sea Salt & Neroli from M&S is a dead-ringer for the award-winning Wood Sage & Sea Salt by Jo Malone. Both fragrances are refreshing, earthy, and a must-add addition to the collection of any fragrance-ophile. Shop the £12.50 dupe, or Jo Malone's Wood Sage & Sea Salt for £118.'
M&S perfume notes: Sea salt, neroli, mandarin, and musk.
Pros
- Vegan
- Cruelty free
- Unisex
Cons
- Often sells out
Carolina Herrera's Good Girl is a seductive blend that oozes confidence, but its fresh, radiant notes are what sets it apart from other warm, femme fatale fragrances. M&S's Fresh Mandarin goes big on that zesty character, too.
Rachael Martin, beauty director, says: 'One of my all-time favourite scents is Carolina Herrera's Good Girl. Reminiscent of 'a hot party,' the blend of jasmine and orange blossom aroma makes this scent as fun as it is frivolous. Nearly identical in scent is Fresh Mandarin from M&S, which also contains notes of vanilla, almond milk and musk. Shop the uncanny M&S £10 version, or Carolina Herrera's Good Girl, £95 instead.'
M&S perfume notes: mandarin, ylang ylang, and vanilla
Pros
- Cruelty free
- Vegan
Cons
- Often sells out
Paco Rabanne's Lady Million is an uber-glamorous take on a feminine fragrance, with notes of fresh fresh bitter orange, Arabian jasmine and warm amber. M&S's Warm Neroli is known to bring that same soft heat.
Rachael Martin, beauty director, says: 'At one point, Paco Rabanne's Lady Million was the only scent I was wearing; the ultimate femme-fatale fragrance, with notes of honey and patchouli. Similarly alluring is M&S's Warm Neroli, evoking top notes of bergamot, with base notes of earth dry-down musk. The result? An irresistible scent, you can't get enough of. Grab Warm Neroli for £10 or Lady Million for £73.10.'
M&S perfume notes: neroli, bergamot, and musk.
Pros
- Not overpowering
Cons
- Well need frequent reapplication
Created by three of France's leading perfumers, you can expect big things from Lancôme's hit fragrance, which is loaded with notes of orange flower, jasmine sambac, and a base of patchouli. M&S's Pink Pepper boasts the same uplifting and feel-good vibes.
Sameeha Shaikh, beauty writer, says: 'Lancôme's La Vie Est Belle has become a firm classic for good reason for all its bright and indulgent traits. M&S's Pink Pepper features the same fresh and uplifting qualities, although with a much warmer feel thanks to a base that is shared by patchouli, vanilla and amber musk. It is certainly not an identical match, but offers similar qualities.'
M&S perfume notes: petitgrain, jasmine, pink pepper, and vanilla.
Pros
- Shares similar notes like jasmin and patchouli
- Fresh finish
Cons
- Not an identical match
Kayali has bottled up our current love of pistachio - whether we are eating it or drinking it - and offered up a means for us to douse ourselves in it, too. The gourmand fragrance is sweet, fruity and floral all oat once. M&S's Sweet Pistachio follows in a similar suit.
Sameeha Shaikh, beauty writer, says: 'I am obsessed with Kayali fragrances, they are rich, decadent and super long lasting. Could a high street dupe ever compete? Unlikley, but M&S's Sweet Pistachio is very impressive nonetheless with sugary, warm finish.'
M&S perfume notes: pistachio, tuberose, and tonka bean.
Pros
- Soft, nutty notes like Kayali's well-loved scent
- Great for summer
Cons
- May be too sweet for some
Gucci's Flora is an icon of the fragrance world. Built around the gardenia white flower, with notes of Jasmine and pear peppered in, it instantly transports you to a summery meadow lit with warm sunlight. M&S's Summer Bloom manages to achieve a very similar quality.
Sameeha Shaikh, beauty writer, says: 'Gucci's Flora Gorgeous Gardenia features notes of pear blossom, white gardenia, jasmine, and a hint of brown sugar, each cleverly considered to whisk you away with one spritz. But if you're not in the market for a luxury purchase, Summer Blooms offers a similar vibe with a mix of magnolia (another white floral), coconut and jasmine. It is creamier and touch more punchy than Gucci's but is rooted in florals like the original.'
M&S perfume notes: magnolia, coconut, and jasmine.
Pros
- Fully rounded with floral, fruity and spicy notes
- Summer-friendly
Cons
- Offers different notes to the original
Tips for Finding M&S Dupes
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Consider the scent and notes you love: before buying a new scent, always look at its notes and consider whether they are similar to those you usually lean towards. This will give you a benchmark to decide whether you are in the market of buying something signature or something totally new.
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Research the designer fragrances first: A good way of telling if a dupe will ever hold any weight against the original is by assessing its notes, fragrance family and characteristics.
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Always test: It's best to try out testers in-store or order mini samples online. You could even order a discovery set. This will be the best indicator of whether you will like the scent.
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Read reviews: Getting a first-person review from customers and editors via editorial guides will provide you with a good understanding of the scent in question.
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Limited editions: It’s worth mentioning that M&S constantly releases limited edition fragrances, which are quick to go on sale before selling out, while there may be a rush to buy one as soon as it drops, the pro is there are new dupes are being created often.
M&S Perfume Dupes
What are M&S perfumes copies of?
Grazia Beauty Editor Rachael Martin says, 'I've said it before, but I have a lot of thoughts when it comes to dupes - especially when it comes to those on the high street such as the M&S perfume copies. A good place to start? You shouldn't expect an exact copy. Budget perfumes can't replicate high-end counterparts. That said? Well, there's no denying they can be similar. If you're reigning back on your spending and don't mind more regular reapplications then our edit of the best M&S perfume dupes could well be useful.'
What are M&S perfumes similar to?
M&S perfumes are joyous in their own right alongside being compared to many designer fragrances. Brands that are similar to the perfumes available from M&S are, Lidl perfume dupes, Zara perfume dupes and Next perfume dupes - both brands offer a range of high end fragrances that mimic a designer scent at an affordable price range. Our favourite M&S perfume copy is the Marc Jacobs Daisy dupe, M&S' Gardenia and Vanilla, at only £12.50.
What is the M&S dupe for Chanel Coco Mademoiselle?
The best M&S dupe for Chanel's Coco Mademoiselle is Soft Iris Eau de Toilette, £10. While it is not an identical match to the original classic, it shares some subtle similarities.
What is the M&S dupe of Jo Malone London?
A good dupe for Jo Malone London's Wood Sage & Sea Salt Cologne is M&S's Seasalt & Neroli, £12.50.
Rachael Martin is Grazia's beauty director.