Shopping for perfume is a unique experience. You're thrown into a whirlwind of olfactory experiences and can often spend headache-inducing minutes at the counter trying to choose between light florals or deeper, musk-laden notes. On top of that, you have to contend with the hefty price tag. Unless you've discovered an impressive dupe for your designer favourite, that is. Enter M&S' perfume dupes.
M&S is an old high street faithful for a great many basics, whether you're after cosy PJs, 100% cotton underwear or comfy jeans - and don't get us started on the food. But, more recently, TikTok has shed light on the fact that M&S is also a fragrance dupe gold mine. Whether you've been lusting after Black Opium by YSL or Paco Rabanne's Lady Million, there's a chance you could find a budget equivalent on those M&S shelves - if you're not fussy about authenticity - for as little as £4.
These M&S perfumes are said to be incredibly similar to their designer counterparts. So, if you're ready to smell like a million bucks while only spending £10, we've made a list of the best M&S perfume dupes to seek out now. Shop our top picks below.
SHOP: The Best M&S Perfume Dupes List
Best Le Labo Santal 33 dupe
www.marksandspencer.com
A total cult classic, the Marks & Spencer answer to Le Labo's iconic Santal 33 has gone viral on TikTok. Fans can expect heady notes of cardamom, cinnamon, cedarwood and sandalwood for a comforting, warming blend that shares many similarities to its high-end counterpart. It's the same size as Le Labo too, yet costs almost £150 less. We call that a win.
Beauty editor Rachael says: 'I'm a huge Le Labo fan, so wasn't totally certain I could be swayed by M&S's offering. How wrong I was - the similarity is undeniable. Just a light misting coats skin in those iconic, warming notes. My only gripe is that it doesn't seem to linger on the skin for quite as long as Le Labo. But for only £12, I'm not too mad. Would recommend.'
Shop the Highstreet version for £12 or the OG Le Labo 33, for £170.
Pros
- Excellent value for money
- Similar chic, minimalist packaging
Cons
- Not as long lasting
Best Sol de Janeiro Brazilian Crush Cheirosa 62 Perfume Mist Dupe
www.marksandspencer.com
We all know and love the viral fragrance from Sol de Janeiro. The Brazilian Crush Perfume Mist, £18, is summer in a bottle with notes of vanilla, pistachio, almond and salted caramel. Marks & Spencer's White Coconut blends together coconut, vanilla and amber to give the original summer scent a run for its money.
Pros
- Fans say it reels in the compliments
- Can be unisex
Cons
- Might take regular reapplication
- Only available as an EDT
Best Chanel Coco Mademoiselle Dupe
www.marksandspencer.com
Coco Mademoiselle - and its high street counterpart Soft Iris - are precisely what you're after if you're looking for a breath of fresh air in a bottle. Both scents are citrusy, with base notes of amber and patchouli, topped off by bergamot and orange blossom. Shop Soft Iris for £10 or Coco Mademoiselle for £70.40.
Pros
- Good value for money
- Sweet without being overwhelming
Cons
- Some say it's not quite a close match to its designer counterpart as they would like
Best Calvin Klein Women dupe
www.marksandspencer.com
As the first fragrance ever created by Raf Simons, Calvin Klein Women holds a special place in our hearts - as does its £10 counterpart. With corresponding notes of orange, lemon and Alaskan cedar, both scents are spicy, fresh and utterly addictive. Grab the M&S dupe, or Calvin Klein Women for £32.25.
Pros
- 188 reviews and counting averaging at 5 stars
- Vegan
- Scent can be layered
Cons
- Some say they packaging 'isn't their favourite.'
YSL Black Opium Dupe
www.marksandspencer.com
Few scents have as much impact as YSL's Black Opium, which is why we were delighted to find the - wait for it - £10 version at M&S. Sharing notes of soft jasmine florals, with deeper, musky undertones, these fragrances are as delicate as they are sensual. Shop M&S's (jaw-dropping) £10 dupe, or the genuine article YSL's Black Opium for £53.60.
Pros
- Good sized bottle
- Cruelty free
Cons
- Frequently sells out
Best Marc Jacobs Daisy Dupe
www.marksandspencer.com
A Grazia beauty desk favourite, expect rich notes of vanilla and sandalwood combined with sweet, flowery top notes of gardenia and grapefruit. TikTok creators have been comparing this one to Marc Jacob’s Daisy, £73 with one user saying that they 'just couldn't tell the difference.' High praise.
Pros
- One of the closest dupes, according to reviews
- Excellent value
Cons
- Bottle has been described as too heavy
Best Jo Malone Wood Sage & Sea Salt Cologne Dupe
www.marksandspencer.com
Revealing notes of sea salt and clove, Sea Salt & Neroli from M&S is a dead-ringer for the award-winning Wood Sage & Sea Salt by Jo Malone. Both fragrances are refreshing, earthy, and a must-add addition to the collection of any fragrance-ophile. Shop the £12.50 dupe, or Jo Malone's Wood Sage & Sea Salt for £118.
Pros
- Vegan
- Cruelty free
- Unisex
Cons
- Often sells out
Best Armani Si dupe
www.marksandspencer.com
If you’re after a sweet, lingering scent then look no further. Red Berries and Rose is brimming with notes of red berries, rose and freesia, and smells beautifully similar to Armani’s Si, £67 which also shares similarly juicy notes – think blackcurrant, freesia and rose. Airy, soft, and perfect for autumn and winter.
Pros
- Vegan
- Cruelty free
Cons
- One reviewer has described it as 'overpowering.'
Best Carolina Herrera Good Girl Dupe
www.marksandspencer.com
One of our all-time favourite scents is Carolina Herrera's Good Girl. Reminiscent of 'a hot party,' the blend of jasmine and orange blossom aroma makes this scent as fun as it is frivolous. Nearly identical in scent is Fresh Mandarin from M&S, which also contains notes of vanilla, almond milk and musk. Shop the uncanny M&S £10 version, or Carolina Herrera's Good Girl, £92 instead.
Pros
- Cruelty free
- Vegan
Cons
- Often sells out
Best Paco Rabanne Lady Million Dupe
www.marksandspencer.com
At one point, Paco Rabanne's Lady Million was the only scent we were wearing; the ultimate femme-fatale fragrance, with notes of honey and patchouli. Similarly alluring is M&S's Warm Neroli, evoking top notes of bergamot, with base notes of earth dry-down musk. The result? An irresistible scent, you can't get enough of. Grab Warm Neroli for £10 or Lady Million for £71.
Pros
- Not overpowering
Cons
- Well need frequent reapplication
What Are M&S Perfumes Copies Of?
Grazia Beauty Editor Rachael Martin says, 'I've said it before, but I have a lot of thoughts when it comes to dupes - especially when it comes to those on the high street such as the M&S perfume copies. A good place to start? You shouldn't expect an exact copy. Budget perfumes can't replicate high-end counterparts. That said? Well, there's no denying they can be similar. If you're reigning back on your spending and don't mind more regular reapplications then our edit of the best M&S perfume dupes could well be useful.'
Our favourite M&S perfume copy is the Marc Jacobs Daisy dupe, M&S' Gardenia and Vanilla, at only £12.50.
Marina Avraam is the Deputy Commercial Content Editor for Grazia. Hobbies include (but not limited to) finding the best designer dupes, buying every iteration of the adidas gazelles and listening to celeb podcasts every hour of every day.