8 Of The Most Noteworthy Celebrity Perfumes

Let's talk about celebrity perfumes.

Think back to 2002, the over-the-top lipgloss and pencil-thin eyebrow era. That year, one of the most popular perfumes was Glow by J.Lo, a clean, fresh blend of orange, jasmine and musk. Its popularity made it one of the bestselling fragrances on the market, inspiring the likes of Britney Spears and Sarah Jessica Parker to launch their own celebrity fragrances in the following years. The celebrity perfume trend was well and truly booming.

In recent years, however, celebrity perfumes were shelved in favour of beauty and skincare lines. After seeing the success of Kylie Jenner's Kylie Cosmetics and Selena Gomez's Rare, there seemed to be a clear shift from noteworthy fragrances to glow-worthy foundations, concealers and blushers. There seemed to be fewer and fewer celebrity names making an appearance in the perfume isles.

But after make-up and skincare took centre stage, there seemed to be what can only be described as a revival of celebrity perfumes during the Covid pandemic in 2020. It seemed the reason was that consumers had become eager to smell the much-loved scents from their youth as a form of escapism during such an unprecedented time in their lives.

According to Christina Kamester, Head of Fragrances at So...? Fragrance, the attraction towards comforting nostalgia and perfume go hand in hand.

'In times of turmoil or uncertainty consumers often seek comfort in nostalgia, as it provides a security blanket of the familiar and also an opportunity for escapism,' he explained.

'Scent can evoke powerful emotional responses and so we are similarly seeing this nostalgia in fragrance as consumers turn to scents from their past that bring back happy memories. We are now seeing a return of the popular olfactive families in the '90s and early 2000s.'

After the success of her cosmetics line, Rihanna joined in on the celebrity perfume revitalisation with her own fragrance Fenty Eau De Perfum back in August 2021. The fragrance immediately sold out as soon as it launched as fans were desperate to smell just like their pop icon, despite her rumoured go-to perfume being the sweet and flirty Killian's Love, Don't Be Shy. But with the apparent popularity of Rihanna's fragrance, it could be argued that the appetite for celebrity fragrances never really left.

Billie Eilish, Ariana Grande, Dolly Parton, Kim Kardashian and Addison Rae are among some of the many names to rejoin the battle for your pulse points. While celebrity fragrances used to be synonymous with gimmicky marketing and cheesy bottles, the new school are rebranding and elevating the category by coming up with sleek designs that allow for the fragrances to speak for themselves.

So, as The Hills alumni Lauren Conrad and TikTok megastar Charli'D'Amelio join the perfume ranks, we decided to look back at some of the most noteworthy celebrity perfumes to ever hit the market, and introduce you to the best on the block.

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