Love Island Finalist Whitney Adebayo Has A Wig Business And Here’s Everything You Need To Know

Love Island Season 10 may be over, but Whitney is still one to watch

Whitney Adebayo

by Sameeha Shaikh |
Updated on

In a shocking turn of events, last night Love Island presented its biggest plot twist of the series so far: crowning Jess Harding and Sammy Root winners of season 10. Finalists Whitney Adebayo and Lochan Nawacki, who were voted favourite couple a mere two weeks ago, were snagged of the £50,000 cash prize but no matter the voting figures, in our eyes Whitney was the series' real MVP. From coining the season's most-used tagline 'it's givinggg', to her unadulterated realness and - our personal favourite - plugging her wig business the moment she entered the villa, Whitney delivered reality TV gold week after week.


In fact, we are going to make a bold claim and say Whitney Adebayo made one of the most iconic bombshell entrances in Love Island history. The first female bombshell of series ten, she joined the villa just three days into the show, stealing newly heartbroken Andre Furtado away for a date at the beach. Lying on the sun-soaked sand with the waves of the Mediterranean crashing behind, viewers met Whitney with a MAC Cosmetics compact and MAC Cosmetics Clear Lipglass in hand, a neat hint at her status as a beauty authority.

Love Island
Love Island's Whitney ©©ITV Plc

Later introducing herself to the rest of the group, Whitney revealed she is the owner of a wig business and tells the islanders that she packed 30 of her favourites wigs to bring with her into the villa. After the girls compliment her 'unreal' mermaid lengths, Whitney says, 'I've got a wig business so I'll be changing my wigs all the time.'

What is Whitney Adebayo's wig business called?

The 25-year-old entrepreneur launched CC Hair (meaning Candy Corner) when she was at university and has since dedicated her time and expertise to providing customers with luxurious and affordable wigs. Offering everything from wigs to frontals and closures, Whitney's CC Hair is a one-stop shop for show-stopping styles.

Posting on Instagram late last year, Whitney said, 'Like a lot of us girls I’ve always had a passion for hair, however I noticed a lot of flaws in the hair industry that I couldn't overlook which is why I started Candy Corner in my second year of university. The goal was to break traditional beauty standards and social status rooted in the hair industry and build a community that comes together to genuinely support each other through their love of hair.'

A few scrolls through CC Hair on Instagram reveals that Whitney has been hard at work doing just that. A dedicated community of women swear by her stunning pieces, including Glow Up's Ryley Isaac. If her business acumen is anything to go by, Whitney is going to be one to watch.

Main image: Instagram @cchairnco

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