If ever there was a product that utterly changed the beauty game, it's dry shampoo. Gone are the days when we reached for the product simply to get away with another day without a hair wash - dry shampoo helps to create instant volume, can be used for styling and can also help our beloved blow-outs last longer. It's the real MVP.
Speaking of MVPs, we know and love Color Wow for the plethora of viral hair favourites the brand is responsible for - we're talking, of course, about its Dream Coat, Money Mist and Dreaming Mask. Any launch from the brand is exciting, but its newest product has the beauty desk positively feverish. I've seen and tried so many dry shampoos, so I know a fair bit about what I'm looking for, and Color Wow's Insta-Wow Advanced Dry Shampoo is not to be slept on.
Powered by its own active cleansing technology, I was thoroughly impressed with how clean this product instantly made my hair feel. I'm the type of person who uses dry shampoo even on the days when my hair is clean to help give me some grit and volume. As someone with quite dry, unruly, frizzy hair (that's partial to some bleach), I need versatile styling products that allow me to get multiple results with minimal steps.
Color Wow www.spacenk.com
Not only did I instantly love the results and how my hair looked, but I was also so impressed with the texture of this product. I'm used to dry shampoos feeling chalky and leaving a white cast, but this did no such thing. The lightweight mist got to work instantly to absorb oil and create instant volume. My hair felt clean, soft and swishy, which, for a dry shampoo, is very hard to get right.
Reviews are already coming in from more satisfied customers, with one noting, 'I've just purchased this dry shampoo after trying the tester spray in store and it absolutely bowled me over! I've tried every dry shampoo under the sun and none of them actually seem to clean the hair, but this is a revelation.'
Another wrote, '[It's ] honestly one of the best I’ve tried. It makes my hair look fresh and clean right away without leaving that chalky white residue. My roots feel light and lifted, and it gives me a bit of extra volume too. It’s perfect for days I don’t have time to wash my hair but still want it to look like I did.'
If you're in the market for a dry shampoo or you want one that genuinely does everything it says on the tin, get stocked up, as we predict this launch to be a sell-out.
Georgia Scott is a beauty commerce writer for Grazia. She has been obsessed with beauty products for as long as she can remember, and spends her days hunting for the latest trending products to get her hands on to review.