For years, faux blondes have kept their yellow locks looking fresh and fabulous with purple shampoo. Preventing dyed blonde hair from turning brassy, the formula allows your dye-job to continue looking fresh for months on end . However, faux brunettes haven’t been so lucky.
Dying your hair brown might sound easier than bleaching it blonde, but in actuality brunettes are still subject to their hair changing colour over time. Losing the cool, deep shade from a fresh dye, brown hair can develop red and orange tones leaving you with a more auburn or ginger look. And if it does, say goodbye to that Kim Kardashian shine you had in the first few weeks.
Alas, a savior is on the horizon. Blue shampoo has arrived and is the latest hair hero product to storm the beauty industry. Banishing the fear that your new Meghan Markle inspired locks might acquire a warm tinge, the shampoo promises to keep the red tones at bay. Hair connoisseur Charles Worthington is the latest to release a blue shampoo range, using the same colour technology as purple shampoo to keep your hair ‘cool’.
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‘In the same way that blonde hair can turn brassy, brunette hair is also prone to oxidising which can bring out orange or red tones,’ says Ken O'Rourke, Charles Worthington ambassador, telling Refinery 29, ‘if you’d like to keep your brown hair cool, I’d recommend using a blue toning shampoo once a week or alternating it with your regular shampoo if needed.’
There are a number of blue shampoos to choose from on the high street right now, including Aveda’s Blue Malva shampoo(£36) which promises to ‘neutralise brassiness’ and Joico’s Colour Balance Blue Shampoo(£16) which claims to stop your colour from fading and keep brown shades cool.
So, if you’re looking to get that Kate Middleton look for spring and actually keep it for the big royal wedding in May, you’re in luck: blue shampoo is here to save us all hundreds on fresh dye jobs.
Click through to see 10 shampoos that fight dry, frizzy hair...
10 Hot Shampoos To Restore Life To Dry, Frizzy Hair
1 of 11GALLERY>> THE TOP 10 SHAMPOOS FOR DRY HAIR
2 of 111. Moroccanoil Moisture Repair Shampoo, £16.55
Transform straw-like strands into spun silk in a mere lather with Moroccanoil’s legendary formula- now in a shampoo. With argan oil, keratin, fatty acids and proteins to restore and rebuild the hair, this shampoo is also free from sulphates- an all-round winner, we say.
3 of 112. Jo Hansford Anti Frizz Shampoo, £16
Bid good riddance to dry, frizzy strands with this deliciously-scented, luxurious shampoo. Keratin, amino acids and algae get to work deep inside the hair follicle to improve structure and infuse hair with a real hit of hydration.
4 of 113. Pureology Satin Soft Precious Oil Shampoo, £15.17
This gentle yet hard-working shampoo will restore dry, coloured hair back to its former glory after just one use.
5 of 114. Kerastase Nutritive Bain Satin 2 Complete Nutrition Shampoo, £17
Us beauty girls give our full marks to this legendary shampoo which tames even the most troubled of manes into a sleek style.
6 of 115. Kevin Murphy HYDRATE.ME.WASH, £18
Using the same technology found in anti-ageing skincare, this clever shampoo gives hair a glossy, smooth finish.
7 of 116. L’Oreal Professionnel Mythic Oil Shampoo, £11.90
A high-tech alchemy of argan and cottonseed oils will restore life to dull, dry, frizzy tresses.
8 of 117. L’Oreal Elvive Extraordinary Oils Nourishing Shampoo, £2.89
With change from a fiver, what’s not to love about this shampoo? Jam-packed with 6 flower oils to revive and restore damaged hair, this is a cult beauty buy in the making.
9 of 118. Phyto Phytonectar Ultra-Nourishing Brilliance Shampoo, £12.50
Perfect for dry, dull hair, this luxurious shampoo will leave your strands supple and super-shiny. You’ll love the fresh, floral scent too.
10 of 119. Tigi Catwalk Oatmeal and Honey Shampoo, £12.95
One of the most delectable smelling shampoos we’ve ever come across, this ultra-nourishing formula smoothes frazzled ends and leaves hair super-shiny.
11 of 1110. Weleda Oat Replenishing Shampoo, £8.95
If you prefer your haircare a little more organic- this oat-based shampoo will tick all your beauty boxes. Oats are naturally rich in silicic acid- which work hard to restore lost moisture, and organic jojoba oil and sage leaf will also help care for your scalp.