PSA: A new celeb-approved hair brand has landed on the high street and its the brainchild of Hollywood hair guru Andrew Fitzsimons. Andrew is the hair stylist behind some of the Kardashians', Ashley Graham's, and Megan Fox's most iconic looks and he has channelled his extensive hair experience into a capsule collection of products, which is available to shop Boots as of today.
Some background on the man himself: there isn't a name on his client list you're unlikely to recognise. He's the hair stylist behind Khloe Kardashian's lob - long bob -, Megan Fox's wet-look waves - the ones that inspired a lube-based TikTok trend - and Kylie Jenner's brief pink hair moment.
Browse: Andrew Fitzsimons' Most Iconic Hair Looks
This isn't Andrew's first foray into product development. His previous collaboration with Primark was an instant hit and garnered glowing reviews. Fans mourned the collaboration when it ended - especially the dry shampoo, which many hailed as one of the most hardworking and lightweight on the high street.
Andrew's brand new range is just as affordable as his last - the toning shampoos start at just £9 (they're currently on offer for just £6). Andrew's aim? To bring a touch of luxe to the mass market 'Having spent two decades in the hair industry, I’ve come to realise that we, as beauty professionals, can serve women better,' said Fitzsimons. 'Haircare doesn’t need to be luxurious to work well. No matter the price point you’re shopping, you deserve the best quality products that inspire you to be your best self.'
Everything To Know About Andrew Fitzsimons' New Haircare Range
Every product in the wash-care collection is formulated with a unique bonding system, which the brand have patented. It's a protein-based complex that builds strength from within each strand, increasing elasticity and flexibility.
No hair type has been left behind either, the range includes products for damaged hair, dull hair and naturally curly hair. You'll also find a whole range of texturising and styling products, too.
Main image credit: Instagram: @andrewfitzsimons
SHOP: Andrew Fitzsimons' Hero Hair Products
SHOP: Andrew Fitzsimons' Hair Range
Fine hair, needing more volume at the root? This one's for you. It features caffeine, an ingredient commonly used to wake up the root of the hair, and the brand's signature bonding complex for a softer texture.
The dry shampoo to end all high street dry shampoos? Andrew's newest is somehow ultrafine, yet ultra oil-busting: one spritz rids any sign of oil and adds a touch of volume to tired roots.
Even if you don't categorise your hair as 'damaged', everyone could benefit from the nourishing properties in this mask. Use in lieu of your conditioner for a richer dose of hydration.
All hail a high street haircare brand that doesn't overlook curly hair types. This conditioner features fortifying amino acids to strengthen curls, helping them to hold their shape and retain hydration.
A leave-in to boost colour and protect against heat damage? We're listening. Blondes will love the way this spray rids brassiness and adds shine, all while protecting against heat and UV aggressors.