This £8 Hair Accessory Has Stolen Summer – And It’s Full Of Nostalgia

At one point, satin bows ruled the explore page but now, coquette fashionhas some serious competition. Enter the flower hair clip. Buttermilk yellows, fuchsias, cyan blues and lilac -  chances are if you've watched a TikTok 'pack with me to go' in the last weeks, or taken a look at any influencer's holiday carousel you will have seen one (or two, or three).

But why the hype? Well, much like the Y2K claw clips that came back into style, there’s something undeniably nostalgic and playful about a flower hair clip. They evoke a sense of carefree summer days. Plus, they’re just plain cute. These floral beauties first captured attention on the runways, but their popularity exploded when they started appearing all over Love Island, thanks to Matilda and Grace’s effortless styling. What started as a cute addition to sea-salted waves quickly became a staple accessory for holiday hauls.

Image Credit: @6kenza

Flower hair clips are the definition of versatile. You’ll see them delicately perched in soft, beachy hair, bringing a pop of colour to a casual up-do (just look at Kenza above). That's just the start, though, because the girls are getting creative, clipping them onto their bikinis for a whimsical poolside look (Michelle below), or even adding them to bags as a charming embellishment. It’s no wonder they’re trending; they’re the perfect blend of fun and fashion.

Image Credit: @michelledomingos

The sun may be fading but, if you’re looking to jump on the trend, consider this: according to recent stats, Google searches for 'flower hair clips' have surged by 150% in the past month alone, and searches on Pinterest have increased by 250% in the last three months. Major retailers can barely keep them in stock. Whether you’re planning your next holiday look or just want to add a fresh twist to your everyday style, these hair clips are the way to go.

Shop: The Best Flower Hair Clips

Renee Washington, Grazia's Digital Fashion and Beauty Assistant, lives online. With a penchant for wispy lashes and streetwear, she writes about the worlds of fashion and beauty from the viewpoint of the modern fashion girlie.

Main Image Credit: @michelledomingos