If you’ve spent any time on TikTok over the last few months, chances are your 'for you' page is filled with a plethora of bows, soft silhouettes, and delicate pastel hues. If this is the case, it means you're already immersed (even partially) in the enchanting world of the coquette aesthetic. Although it seems like the internet churns out a new 'core' aesthetic every other week, the coquette aesthetic truly is here to stay. Pinterest searches for the phrase 'coquette aesthetic' have skyrocketed by an astonishing 10,000% in the past year, and videos tagged with the style have had a staggering 5.7 billion views on TikTok.
The fact that it's so consistently popular at the moment is no surprise. Lots of brands have been leaning into this aesthetic, creating whimsical, feminine pieces which act as something of a maximalist's antidote to fashion's penchant for pared-back, minimal style. Hill House Home (created by Nellie Diamond, pictured above) makes easy, pretty dresses that are a more relaxed take on the coquette trend. LoveShackFancy, meanwhile, has turned the vibe up to the max; one look at the label's Instagram page and you're bombarded by layers of tulle, ribbons galore and a palette of pink, yellow and sorbet shades.
If girly vibes are your thing this year, we’ve got you covered, having consulted with Megan Watkins, head stylist at Silkfred, and Sue Shields, buying manager at Fenwick, to bring you up to speed on exactly what this trend is, it's origins, and how to flawlessly embody it. So, if you’re ready to dive into the world of the coquette aesthetic, keep scrolling.
What is coquette fashion?
The coquette aesthetic isn't actually new. The internet just has an interesting way of repackaging micro trends, vibes, and sub cultures by placing a title on it. In a way, it does make it easier to define something you're constantly seeing, e.g the frills, the bows and the lace. Sue Shields, buying manager at Fenwick, says**, '**The coquette trend, made popular by Gen Z on TikTok, is a whimsical take on girly style. Think dainty ruffles, pastel hues, and of course bows. The trend celebrates all things feminine and romantic.' One celebrity that has been named as the mother of coquette is Lana Del Ray. The singer’s 2012 album Born To Die has emerged as something of a mood board staple within the coquette aesthetic. The hashtag on TikTok, 'Lana Del Ray coquette', boasts an impressive 5 million views, solidifying her influence.
Why is coquette so popular?
People can't seem to get enough of the coquette trend. Pinterest searches for 'bow outfits' surged by 900% in the past year, and jumped up by 100% again in the last month alone. Silkfred's Megan shared her insights, stating, '2023 was heralded as ‘the year of the girl,’ so it’s no surprise that the ‘coquette’ aesthetic has had a resurgence. From emerging food trends like ‘girl dinners’ to dressing head to toe in the girliest colour of all in ‘Barbiecore’ fashion, 2023 was all about embracing femininity in all of its forms and truly exploring girlhood and what it means to us personally.'
She continued, 'For many years, women have stayed away from typical ‘girly’ fashion trends out of fear of not being taken seriously. Accessories such as bows in our hair and cutesy micro handbags have replaced sensible totes and slicked-back hair. Dark greys and monochromatic outfits have been taken over by pastels and soft pinks, and we’re swapping out pencil skirts and blazers for fluffy cardigans and layered taffeta skirts.'
How to wear coquette in 2024?
In 2024, rocking the coquette aesthetic is all about infusing your wardrobe with a touch of whimsy and romance. Picture yourself in flowy pastel dresses adorned with delicate lace and bows, accessorised with pearls and diamonds. You can also try mixing and matching textures like chiffon and satin. Don’t be afraid to experiment with different styles and accessories to make the look your own. If you need some help getting there, we've curated a list of a few 'coquette-esque' pieces.
Shop: The Best Coquette-Inspired Buys 2024
www.freepeople.com
From the ruffles to the big bow placed at the back, this sugary sweet dress is an easy way to channel the coquette aesthetic. Just add ballet pumps and you're ready to go.
www.net-a-porter.com
Wear this with jeans if you don't want full coquette vibes. Or team with a pink skirt to really go all-out and add block heel Mary Janes.
www.selfridges.com
A pretty corseted dress that screams Regency, but with a modern twist. You can pair this with a pink cardigan and a bow to match.
www.swarovski.com
Coquette accessories are just as important as the outfits - these are the threads that tie the outfit together - and we love that this one incorporates a bow.
coucouintimates.com
Your nighttime looks can also feed into the aesthetic. This one from Cou Cou has a pretty floral print and bow that works so well. A pointelle lace top can pair well with jeans and a mini skirt, too!
coucouintimates.com
These are the shorts to match.
www.freepeople.com
A scrunchie like this one can be an easy and affordable way to take part in the aesthetic. This one is perfect, but you can also look for similar versions with lace, frills, embroidery or all three!
www.urbanoutfitters.com
Balletcore and coquette go hand in hand. They're both pretty, soft and feminine. This shrug is the perfect example of all three - and you can layer it on top of a dainty dress or a simple top.
parallelxstore.com
Elevate your hat game with a beanie adorned with a charming pink bow – because who says winter accessories can't be chic? Pair it with your favourite cosy sweater and a flirty skirt for a look that's both cute and effortlessly cool.
uk.tommy.com
An off-the-shoulder jumper in a soft pink hue adds a touch of romance and femininity to your coquette-inspired wardrobe. Pair it with high-waisted jeans or a tulle skirt for a playful yet chic look.
www.freepeople.com
This lace corset top adds a sprinkle of vintage allure. Complete the ensemble with pearl jewellery and ballet flats for a timeless and elegant finish that is perfect for any occasion.
www.selfridges.com
The pearl's timeless beauty effortlessly complements the feminine and romantic feel of the coquette style, adding a touch of refinement to your look.
www.sezane.com
Opt for a pair of pumps in soft pink or cream to complement your pastel outfits. Wear them with a flowy dress or skirt for a feminine and romantic look, or pair them with cropped trousers and a fitted blouse for a sophisticated ensemble.
parallelxstore.com
This adorable accessory adds a playful touch to any coquette-inspired outfit- plus it's actually practical. Parallel hit the nail on the head with this one and it can be easily carried from day to night.
What is the difference between cottagecore and coquette?
The internet seems to churn out new aesthetics out each week and cottagecore and coquette have been put side by side, but as Megan explains they are quite different. 'Although ‘cottagecore’ and ‘coquette’ have similar traits - they both thrive off a ‘soft’ atmosphere and have their roots in flowy, feminine fabrics - these viral trends are intrinsically different. Whilst ‘cottagecore’ relies on linens, plaid and oversized cosy silhouettes, ‘coquette’ leans more towards exaggerated hyper-feminine looks, like puffed shoulders, statement collars and 3D flower appliqués.'
Where does the name 'coquette' come from?
In 2024, ‘coquette’ has taken on a new meaning. According to Merriam Webster, it refers to a woman seeking attention from men without genuine affection. In 2024, however, it signifies a celebration of femininity, embracing empowerment and self-expression for women.
Renee Washington, Grazia's Digital Fashion and Beauty Assistant, lives online. With a penchant for wispy lashes and streetwear, she writes about the worlds of fashion and beauty from the viewpoint of the modern fashion girlie.