It's here, at last. Whilst we spend the hours we're supposed to be working dreaming of our next summer holiday destination, it's essential to get your packing list sorted, too. So, it's time to get your swimwear in shape by shopping from fashion's best swimwear brands.
From classic swimsuits that you'll go back to time and time to again, to bright bold bikinis in tropical prints, there are plenty of brands to choose from to get your summer wardrobe sorted. For inclusive sizing up to 4X without scrimping on style, SKIMS will be your go-to for swimwear that doesn't compromise on getting the perfect fit, whilst Frankie's Bikini's and Triganl have an abundance of Instagrammable prints, patterns and styles is a one-stop shop for itty bitty bikinis, perfect for poolside posing. We also have the A-list brand Hunza G to thank for making gingham swimwear so popular this season.
How we tested
Shopping for swimwear is deeply personal, so we tried to approach this guide with that in mind. These are the swimwear brands that consistently impress our team - whether it’s how well they photograph on set, the quality of fabric and fit we’ve seen up close, the buzz they generate behind the scenes in the fashion world, it earned our attention. Our round-up is based on a combination of editorial research, call-ins for seasonal shoots, and insights gathered from press days and previews.
We considered:
Size range and inclusivity: The best brands cater to more than just one type of body.
Fabric quality: Through styling and handling, we could tell which pieces hold their structure and which feel a little flimsy.
Style and trend relevance: We paid close attention to which styles are actually landing in editorials, influencer hauls, and press look books.
Price point: We’ve included a range - from affordable high-street staples to designer names worth the splurge.
While we didn’t try every piece on ourselves, we’ve seen many of these styles in person, on models, or across multiple fashion shoots. From the high-street to specialised swimwear bikini brands, here's the Grazia guide to all the best swimwear brands available to shop right now. So, grab the SPF and dive in.
Shop: The Best Swimwear Brands To Buy Now
Frankies Bikinis
If you’re looking for something playful and on-trend, Frankies Bikinis is just that. Think ruffles, pastels, lace-up sides, and a serious dose of Y2K nostalgia. The cuts are on the cheekier side, but if you’re down for a little skin, this brand nails it. Bonus: the label's collabs with celebs sell out fast, so keep an eye out.
Frankies Bikinisfrankiesbikinis.com
Lean in to the cottage-core trend with the brand's best-selling gingham bikini, featuring adjustable string straps for a custom fit.
| SIzes: | XS-XXL |
| Material: | 80% Nylon, 20% Spandex |
Frankies Bikinisfrankiesbikinis.com
We love this denim bikini, it's a Frankies best seller. It has custom Bella Hadid x Frankies Bikinis heart charm, adjustable shoulder straps and back tie closure. This denim is also safe to go into the water with.
| Sizes: | XS-XXL |
| Material: | 54% Polyamide, 38% Cotton, 8% Elastane |
TRIANGL
Remember the neon neoprene bikinis that were everywhere on Instagram a few years ago? That was TRIANGL. It has since evolved into offering velvet, crochet, and metallic sets that are anything but basic.
triangl.com
A cute crotchet bikini that fits the backdrop of a Mediterranean holiday, this bikini also comes with a zip bag which is great for travel. Crochet styles run small, size up if you are in between sizes.
| Sizes: | XXS-XL |
| Material: | 100% Cotton |
Arket
If you’re into clean lines and muted tones, Arket’s swimwear will be right up your alley. Its one-pieces are so elegant, you can wear their swimsuits as a bodysuit and with linen trousers. This is swimwear that looks just as chic off the beach as it does on it.
ARKETwww.arket.com
This black swimsuit with white piping is an elegant choice for this summer, and beyond. It’s a timeless pick that will look great, against a straw bag.
| Sizes: | 32-44 EU |
| Material: | Shell - Polyamide 78%, Elastane 22% / Lining - Polyester 88%, Elastane 12% |
on sale
ARKETwww.arket.com
Nothing is more versatile than a blank bandeau one-piece. With a flattering high-leg opening, and silicone taping at inside cups to keep the swimsuit in place, this is a great staple.
| Sizes: | 32-44 EU |
| Material: | Polyester 91%, Elastane 9% / Elastic - Polyamide 83%, Elastane 17%<br>Waist -Rubber 100% , Lining - Polyamide 85%, Elastane 15% |
Hunza G
A fashion-pack favourite, Hunza G's iconic crinkle bikinis and swimsuits are a sartorial staple. This c brand has a one-size-fits-most approach, which, we’ll admit, made us sceptical at first. But thanks to the ultra-stretchy crinkle fabric, we were genuinely surprised by how well it adapts to different shape. If you want something low-maintenance that still looks luxe, Hunza G is the one.
Selfridgeswww.harrods.com
We especially love the white for a chic look this summer. The design features a scoop-neck top that drops from twisted shoulder straps and low-waisted bikini bottoms.
| Sizes: | One size |
| Material: | 97% Polyamide, 3% Elastane |
Selfridgeswww.harveynichols.com
In a flattering high-waisted style, Frankies Bikinis have created a two-piece that is reminiscent of a classic 80s style. We love the pop of blue and blue bandeau design.
| Sizes: | One size |
| Material: | 97% Polyamide, 3% Elastane |
Pucci
Nothing say's 'holiday-mode' quite like the iconic Pucci prints, ideally worn with oversized sunglasses and matching sarongs.
Net-A-Porterwww.mytheresa.com
A one-shoulder open-back style with swirls in pink hues, Pucci's vibrant swimsuits are a cool-girl must-have.
| Sizes: | XS-XL |
| Material: | 80% Polyamide, 20% Elastane |
on sale
Net-A-Porterwww.theoutnet.com
If the idea of a patterned one-piece feels intimidating, shop the swirl printed bandeau. Pair with black or white briefs, if you're after something simple, or the matching bikini briefs if you want to go all out.
| Sizes: | XS-L |
| Material: | 90% Viscose, 6% Polyamide, 4% Elastane |
Outcast
The Australian brand began selling bikinis on Instagram back in 2014, so you can trust that it knows a thing or two about creating trendy pieces.
outcast-clothing.com
This bikini has a bandeau-style bikini top that features double lining, so you can forget about a flimsy fit. It also had a adjustable tie-up back lets you customise the sizing. To complete the set get the Porto Bottoms in Gold Shimmer too.
| Sizes: | XXS-XL |
| Material: | 80% Polyamide, 20% Elastane |
H&M
A high-street favourite, you can't beat H&M for elegantly designed affordable swimsuits.
H&Mwww2.hm.com
We're particularly enjoying this yellow bikini for an extra touch of elegance, making it look so much more expensive than it is (and butter yellow is the 'it' colour right now).
| Sizes: | XS-XL |
| Material | Shell - Polyamide 87%, Elastane 13% / Lining - Polyester 88%, Elastane 12% |
H&Mwww2.hm.com
This padded high leg swimsuit is a firm best-seller. It's fully lined with a v-shaped neckline, and the cups feature removable inserts that provide ample support.
| Sizes: | XS-XL |
| Material: | Shell - Polyamide 93%, Elastane 7%/ Lining - Polyester 88%, Elastane 12% |
Mango
Apart from stocking some of the best wedding guest dresses on the high-street, Mango's swimwear selection is brilliant, with a variety of two-piece bikinis and swimsuits at affordable prices.
Mangoshop.mango.com
This looks like something taken right out of Britney Spears’ noughties wardrobe, the colours are so Y2K.
| Sizes: | XS-L |
| Material: | Composition - 85% Polyamide, 15% Elastane / Lining: 92% Polyester, 8% Elastane / Filling - 100% Polyester |
Mangoshop.mango.com
This striped bikini top is the definition of cool-girl, and already selling out.
| Sizes: | XS-L |
| Material: | Composition - 83% Polyamide, 17% Elastane<br>Lining - 92% Polyester, 8% Elastane |
Marks and Spencer
Okay - M&S might not be the first thing that enters your mind when conjuring up images of 'cool' bikini brands, but hear us out. The brand's best-selling tummy-control swimsuits are out of this world, well-loved by influencers (Vogue Williams is a huge fan) and fashion editors alike.
M&Swww.marksandspencer.com
The tummy-control technology is designed to flatter you from every angle, leaving a smooth finish. Red is a must for this season, and this style - like most of M&S's - is available from 8 to 24.
| Sizes: | 8-24 UK (lengths - regular & long) |
| Material: | 83% Polyamide, 17% Elastane (exclusive of trimmings)/ Lining - 100% Polyester / Mesh - 87% Polyamide, 13% Elastane / Padding - 100% Polyurethane |
SKIMS
When it comes to inclusivity, SKIMS is the place to go, with plenty of bikinis, swimsuits and monokinis in sizes 4XL - XXS.
SKIMSskims.com
A velvet bikini? Trust SKIMS to do it. This classic triangle bikini top is topped off with dainty rosette details at the straps and adjustable ties at the neck and back. Fits true to size.
| Sizes: | XXS-4X |
| Material: | 90% Polyester, 10% Elastane |
SKIMSskims.com
You can't go wrong with the classic Signature Triangle, available six limited-edition shades as well as two classic shades.
| Sizes: | XS-4X |
| Material: | 76% Recycled Polyamide, 24% Elastane |
Marysia
Another industry favourite, the scallop edges synonymous with Marysia are not only a beautiful finish but also make for swimwear that doesn't cut in, meaning you'll always be comfortable.
Net-A-Porterwww.net-a-porter.com
Made from premium Italian seersucker and cut by hand, this minty green will look striking against your summer tan.
| Sizes: | XS-XXL |
| Material: | 88% Nylon, 12% Elastane |
Net-A-Porterwww.net-a-porter.com
A vibrant, fun option with the brand's signature scalloped edges.
| Sizes: | XXS-XXL |
| Material: | 88% Polyamide, 12% Elastane |
JADE Swim
Created by former fashion editor & stylist, Brittany Kozerski, JADE Swim will be your go-to for minimal, timeless silhouettes in plenty of colour ways.
My Theresawww.mytheresa.com
A high quality fabric resistant to chlorine, oils and creams (ideal) the Evolve swimsuit features a one-shoulder silhouette with a cutout detail.
| Sizes: | XS-XL |
| Material: | 78% Nylon, 22% Elastane |
My Theresawww.mytheresa.com
With elegant slim straps and a plunging neckline, this metallic one-piece will see you through this summer and beyond.
| Sizes: | XS-XL |
| Material: | 78% Nylon, 22% Elastane |
Lisa Maria Fernandes
Launched by then fashion editor Lisa Marie Fernandez, the brand is known for bond girl bikinis and surf-inspired maillots, and has a cult following of influencers and celebrities, to include Beyonce, Selena Gomez and Kendall Jenner.
Net-A-Porterwww.net-a-porter.com
Often drawing from the 70s for inspiration, this tennis-core inspired swimsuit features a polo collar and plunging neckline. The best part about it? Versatility - you can wear it as a swimsuit, or as a bodysuit with jeans.
| Sizes: | XS-XXL |
| Material: | 51% Polyester, 40% Nylon, 9% Elastane |
Net-A-Porterwww.net-a-porter.com
Complete with contrasting trims, a generous cut-out and an elegant one-shoulder silhouette, this timeless one-piece is a swimwear wardrobe must. It's also made from crepe, with the perfect amount of stretch making it comfortable yet incredibly supportive.
| Sizes: | XXS-XXL |
| Material: | 85% Nylon, 15% Elastane |
COS
COS is the epitome of quiet luxury - but with affordable price-points. The swimwear collection is unsurprisingly brilliant, with minimal, well-crafted pieces to see you through summer to come.
COSwww.cos.com
In a rusty red hue, this striking swimsuit is crafted from smooth recycled nylon, with extra stretch for comfort.
| Sizes: | 32-44 EU |
| Material: | 78% Recycled polyamide (Recycled Nylon), 22% Elastane |
COSwww.cos.com
We enjoy the bold animal motif in shades of orange and fuchsia for a pop of colour this summer. Crafted from sculpting and stretchy scuba, this bikini is incredibly comfy, too.
| Sizes: | 32-44 EU |
| Material: | Shell- 58% Recycled Polyamide (Recycled Nylon), 42% Elastane / Excluding trims |
& Other Stories
The Scandi brand is famous for chic minimalism, not only defined by neutrals, but by pops of pastels and puffed sleeves, too. Of course, the swimwear department is exquisite.
& Other Storieswww.stories.com
Upgrade your collection of triangle bikinis with this brown floral option - also available in three different prints.
| Sizes: | 32-34 EU |
| Material: | Lining- Polyamide 85%, Elastane 15% / Shell- Polyamide 75%, Elastane 25% |
& Other Storieswww.stories.com
You can never go wrong with a basic triangle bikini and this striped one would look best styled with a white kaftan or beach skirt.
| Sizes: | 34-44 EU |
| Material: | Lining - Polyamide 85%, Elastane 15% / Shell - Polyamide 60%, Polyester 35%, Elastane 5% |
Norma Kamali
Pioneering swimwear for five decades, Norma Kamali's designs are innovative, affordable and utterly elegant.
Net-A-Porterwww.zalando.co.uk
Wearable as a swimsuit or a bodysuit with some trousers or jeans, this one-piece is cut from sculpting stretchy fabrics with a striking mesh panel cut-out.
| Sizes: | XS-XL |
| Material: | Outer Fabric Material - 95% Polyester, 5% Elastane /<br>Insert Material - 82% Nylon, 18% Elastane |
Net-A-Porterwww.zalando.co.uk
Metallic bikinis are still very much having a moment. This one is designed with adjustable ties, with a classic triangle top and low-rise briefs.
| Sizes: | XS-XL |
| Material: | Outer Fabric Material - 95% Polyester, 5% Elastane /<br>Lining - 100% Nylon |
Boden
Sustainable, inclusive and adorned in bright, vibrant patterns, we buy at least one Boden swimsuit each year.
John Lewiswww.boden.co.uk
This sell-out swimsuit comes in plenty of colour ways and remains one of the most flattering cuts out there.
| Sizes: | 6-20 UK |
| Material: | Shell- 80% Polyamide, 20% Elastane, Gusset lining - 100% Polyester, Lower Body lining 85% Polyester, 15%, Elastane |
Bodenwww.boden.com
Navy is a shade that's so easy to wear, perfect for summer days lounging by the pool. We enjoy the ruffled and contrast embroidery on this one-piece.
| Size: | 6-20 UK |
| Material: | Main - 80% Polyamide, 20% Elastane / Cup 100% Polyurethane /Lining 100% Polyester |
Best swimwear brands FAQ
What swimwear styles are trending this season?
This season, swimwear is all about embracing bold prints, vibrant colours, and flattering cuts. High-cut bikini bottoms are making a major comeback, elongating the legs for a super flattering look. One-shoulder and asymmetrical silhouettes are also having a moment, adding a touch of chic elegance to your ensemble. And for those who prefer a bit more coverage, one-piece swimsuits with plunging necklines and belted waists are stealing the spotlight this year.
What is the best swimwear for my body type?
Finding the perfect swimwear for your body type is all about knowing what works best for your shape. If you have a fuller bust, look for swimsuits with built-in underwire or adjustable straps for added support. Our guide to the best swimsuits for big boobs can help. For those with a smaller bust, opt for styles with ruffles, padding, or bold prints to create the illusion of volume.
And, If you're pear-shaped, choose swim bottoms with higher-cut legs to elongate your silhouette, while those with an athletic build can rock bandeau tops and high-waisted bottoms to accentuate their curves.
What are the premium swimsuit brands?
Premium swimsuit brands include names like Hunza G and Marysia. They’re known for high-quality materials, flattering cuts, and elevated designs.
How do you know if a swimsuit is good quality?
A good quality swimsuit has durable, supportive fabric, precise stitching, and maintains its shape after wear. It should feel smooth, fit well, and resist fading from sun or chlorine exposure.
Why is Hunza G so popular?
Hunza G is popular for its signature crinkle-stretch fabric that fits a wide range of body types. Its one-size-fits-most model, ethical production in London, and frequent celebrity wear make it a standout.
Julia Harvey is the Shopping Editor for Grazia UK for the past two and a half years, overseeing and editing all things shopping for the title from trend pages, gift guides and the best things to buy now in both print and online.
Renee Washington, Grazia's digital fashion and beauty writer, lives online. With a penchant for wispy lashes and streetwear, she writes about the worlds of fashion and beauty from the viewpoint of the modern fashion girlie..