At Valentino, everything was pink. The seats, the walls, the clothes - everything. Zendaya, an ambassador of the house, clearly got the memo. She arrived dressed in top-to-toe magenta - the exact shade that would be so impossible to ignore inside the show space - and looked, well, magnificent.
Valentino's creative director, Pierpaolo Piccioli, stripped the colour palette down to a single hue to demonstrate how it's possible to, 'do more with less, maximising expressive possibilities in the apparent lack of possibilities.' And while it was incredibly effective - somehow producing one of the most energised collections of the week - you couldn't help wondering whether it could work with any colour other than pink.
Outside the shows, the hot pink theme continued with street style looks that capitalised on the colour's ability to do all the talking. One woman - avec two adorable dogs - wore a single-breasted coat almost the exact shade of magenta as Valentino's, with a pared-back outfit of a black polo neck, cigarette pants and platform heels. Genial!
Zendaya obviously went for full immersion, but one statement piece is probably the easier way to go about power pink. Roopal Patel, fashion director at Saks, opted for somewhere in between, styling her neon pink polo neck with purple sequins and crystal pumps. My advice would be to find the pink that suits your style best - whether that's a powdery pastel or a full-throttle fuchsia - and start experimenting with what's already in your wardrobe. Any shade of pink goes perfectly with black and white (as well as denim) so make that your launch pad for all future power moves.