There might be some seriously good designer denim brands out there, but there's a high street alternative that rivals them all, especially among the A-list. Gigi Hadid, Selena Gomez, Dua Lipa, all repeat-wear its jeans, dungarees, shorts and denim jackets. We're talking, of course, about the ultimate when it comes to cult classic denim: Levi's.
Whether you're still wedded to skinnies - or have embraced a more straight-legged silhouette - Levi's has a pair that will become a favourite so fast that you'll wonder how you ever got dressed without them. And in even better news, Amazon's Black Friday Weekend sale is offering discounts on several of the brand's most reliable styles.
I'm inclined to try its boot-cut pair, which hugs the legs and flares over the ankles, and is the favoured shape of Kate Moss. For slim, but not quite skinny, jeans, try this shaping, straight-legged pair, which are ever-so-slightly more roomy on the calves.
Best Levi's deals in the Amazon Spring Sale
1 of 3Levi's 501 Crop Jeans
We love a cropped pair of jeans for every occasion, and the 501s are now nearly 50% off in Amazon's Spring Sale.
2 of 3Levi's 725™ High Rise Bootcut Women's Jeans
The perfect mom jean exists - and it's now £66 pounds in the Spring Sale.
SHOP: The Best Levi's Jeans on Amazon
1 of 5Levi's, 711 Skinny Jeans
For skinny jeans, you can't beat the Levi's 711.
£40.16 (WAS £59.94)
2 of 5Levi's, 314 Shaping Straight Lapis Gem Jeans
These are skinny jeans with a subtle difference: they're ever-so-slightly more roomy on the calf.
£39.47 (WAS £79.06)
3 of 5Levi's, 315 Shaping Boot Cobalt Honor Jeans
Boot-cut jeans are back. Seriously.
£38.04 (WAS £79.06)
4 of 5Levi's, 724 High-Rise Straight Non-Stop Jeans
Paired with a 'nice' top, these high-rise jeans are made for party season.
£48.39 (WAS £109.81)
5 of 5Levi's, Ribcage Straight Ankle Light Ind Jeans
And for a supremely comfortable, and yet flattering style, look no further than these ankle-cropped jeans.
£62.94 (WAS £64.94)