There’s A New Uniqlo Bag That’s Already Going Viral – And It’s Perfect For Work

It's the grown-up version of the Nylon bag...

Uniqlo viral bag

by Marina Avraam |
Published on

We're all aware of the sensation that was the Uniqlo £14.90 Nylon Bag, the ubiquitous accessory that went viral on TikTok for its ability to fit everything from day-to-day essentials to a bottle of rosé. The Nylon Bag conquered the world, quickly becoming the brand's best-selling bag of all time. Two years later, Uniqlo is back with another crowd-pleaser. Introducing: The Puffy Bag.

The Puffy Bag, £24.90, designed in collaboration with Clare Waight Keller, lends itself to the slouchy bag trend we've seen take over in the last year. It's a shoulder bag made from soft faux leather, with a premium finish which makes it look so much more expensive than it is. Currently, the bag is available in black, off-white and olive, and unsurprisingly, TikTok is already obsessed.

Since its launch last week, TikTokers have already flocked to their nearest Uniqlo to purchase the Puffy Bag, quickly coining it 'the new Nylon bag' thanks to its chic design, affordable price-point and Mary Poppins capacity. According to serious scientific (TikTok) research, the bag can fit one 14-inch laptop, one 15-inch laptop, a water bottle, book, travel pouch, wallet, glasses and iPhone, with room for even more.

Is the Puffy Bag Uniqlo's latest viral hit? And will it live up to the Nylon Bag's success? We think so.

Shop while you still can.

SHOP: Uniqlo Puffy Bag

Designed by British designer Clare Waight Keller, the black Puffy Bag is a winter wardrobe must.

Also available in an off-white, ideal come spring/summer.

Finally, sprinkle some colour into your wardrobe with the olive shade.

Marina Avraam is the Deputy Commercial Content Editor for Grazia. Hobbies include (but not limited to) finding the best designer dupes, buying every iteration of the adidas gazelles and listening to celeb podcasts every hour of every day.

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