Congratulations! If you’ve landed here chances are your Euro summer trip has officially made it out the group chat. Your phone is probably loaded with outfit screenshots, and your Pinterest boards are overflowing. Now it’s time to pack with purpose. Whether you’re island-hopping in Greece, dancing in Ibiza, or the roads are leading to Rome each destination has its own distinct energy. Here’s your definitive guide to matching the vibe, outfit for outfit - wherever in Europe your plane lands.
Spain
Tapas at golden hour in Madrid or dancing ‘til sunrise in Barcelona, the Spanish summer is loud, warm, and flirtatious. Think fiery tones, sheer fabrics, and gold jewellery that clinks when you walk. A long skirt is your best friend, and a fan in your bag isn’t just chic - it’s survival. Expect impromptu street music, sun-warmed sangria, and at least one outfit change a day.
www.urbanoutfitters.com
In life a cute top will make the world of a difference, this one feels so nostalgic.
www.freepeople.com
Match Spain’s peachy skies with Free People’s patchwork skirt.
www.marksandspencer.com
Linen trousers will form the cornerstone of your summer wardrobe - they go with everything! Marks and Spencer have a good range of colours which come in various leg lengths.
Ibiza
Ibiza brings the vibes and the party. One minute you’re in a fun cover-up at a beach club, the next you’re on a cliff at sunset in a disco lit mini skirt and strappy heels. This is the island for that outfit. Glitter, metallics, gems, and rhinestone are expected and a part of the itinerary. Don’t overthink it. Embrace the madness, mist your face with something hydrating, and consider a trendy bikini under your going-out top.
skims.com
Lyst announced the top 10 products of the year, and at number 2 is none other than this tank top. This is a piece you’ll be reaching for again and again.
jadedldn.com
This mini skirt is multifaceted - we’ve seen the girls on TikTok wear it as a top, a head scarf, and bag accessory.
clubllondon.com
The perfect dress to pull out for dinner as the sun begins to set, we’d team with gold accessories to top off the look.
South of France
Everywhere looks like a postcard, so dress accordingly. A-line skirts, silk scarves, straw bag, and oversized shirts over swimsuits. You’re reading a book you half understand, sipping something cold, and eyeing someone named Jacques.
www.lilysilk.com
Molly Mae donned a similar shirt on her trip to the Riviera and it looked stunning against the backdrop.
runawaythelabel.com
This dress whispers class but minus the price tag, teamed with this seasons shoe hero - theballet pump and you’re fit for the part.
Greece
Greece is calm luxury. Clean lines, blues, and that one piece of gold jewellery you never take off. The Greek Islands bring the drama at night, so pack slinky maxis and seashell accessories. Daytime? Breathable, breezy, barely there.
www.mytheresa.com
This dress just screams Greece and we’ve already envisioned the picture. Think sunset, white brick walls, and grey cobbled streets.
www.nobodyschild.com
Butter yellow is the colour of the season and is all over the Instagram grid. You can tap into the trend with this stunning midi dress.
Free People www.freepeople.com
If you forget everything else on your holiday packing list - you can rely on a white skirt.
Italy
As much as it is a Euro summer its a Pucci one too, and Italy is the best place to go all out. A trip to Italy means bringing out your fun prints, loud trousers and bright bandanas, on Kylie’s trip to Italy she swore by polka dots.
www.mytheresa.com
Searches for Pucci increased 96% quarter on quarter, and has the celebrity vote from Hailey Bieber, Addison Rae and Dua Lipa. According to Lyst, the most sort after pieces are the Marmo and Orchidee swirly halterneck mini dresses, tops and swimsuits.
www.artemismuse.com
The humble '90s bandana has made a big return this summer and is great for those bad hair days.
Renee Washington, Grazia's digital fashion and beauty writer, lives online. With a penchant for wispy lashes and streetwear, she writes about the worlds of fashion and beauty from the viewpoint of the modern fashion girlie..
Main image: @rubykeyvani @veronica.visuaal