The Best, Most Stylish Swimwear Brands To Have On Your Radar This Bikini Season

The best styles won't stick around for long.

best swimwear brands

by Julia Harvey |
Updated on

It's here, at last. Whilst we spend the hours we're supposed to be working dreaming of our next summer holiday destination, it's essential to get your packing list sorted too. So, it's time to get your swimwear in ship shape by shopping from fashion's favourite swimwear brands.

From classic swimsuits that you'll go back to time and time to again, to bright bold bikinis in tropical prints, there are plenty of brands to choose from to get your summer wardrobe sorted. For inclusive sizing up to 4X without scrimping on style, SKIMS will be your go-to for swimwear that doesn't compromise on getting the perfect fit, whilst Frankie's Bikini's Instagrammable prints, patterns and styles is a one-stop shop for itty bitty bikinis, perfect for poolside posing.

For something more affordable, don't miss Marks & Spencer's £35 Scalloped Swimsuit that looks so much more expensive than it is, and be sure to check out ARKET's elegant all-white one-piece that screams minimal chic.

From the high-street to specialised swimwear brands, here's the Grazia guide to all the best swimwear brands available to shot right now. So, grab the SPF and dive in.

SHOP: The Best Swimwear Brands To Buy Now

Frankies Bikinis

An Instagram favourite, Frankies Bikinis have answered all our pretty swimwear prayers. Shop our favourite effortless cool designs below.

Nick Triangle Halter Bikini TopFrankies Bikinis

Lean in to the cottage-core trend with the brand's best-selling gingham bikini, featuring adjustable string straps for a custom fit.

Coastal Micro Triangle Bikini TopFrankies Bikinis

We also love the farmhouse floral bikini - a Frankies best seller - featuring an adjustable tie front detail.


For classic, minimal once-pieces, make ARKET your starting point.

Matte SwimsuitARKET
Price: £39.90 (was £55)

This white swimsuit with black piping is an elegant choice for this summer, and beyond.

Textured Bandeau SwimsuitARKET
Price: £40 (was £57)

Nothing is more versatile than a blank bandeau one-piece. With a flattering high-leg opening, and silicone taping at inside cups to keep the swimsuit in place, this is a great staple.

Hunza G

A fashion-pack favourite, Hunza G's iconic crinkle bikinis and swimsuits are a sartorial staple.

Xandra Crinkled Bikini SetSelfridges

We especially love the white for a chic look this summer. The design features a scoop-neck top that drops from thick shoulder straps and high-leg bikini bottoms.

Osiris Frilled-Trim Bikini SetSelfridges

In a flattering high-waisted style, Frankies Bikinis have created a two-piece that is reminiscent of a classic 80s style. We love the pop of blue and blue bandeau design.


Nothing say's 'holiday-mode' quite like the iconic Pucci prints, ideally worn with oversized sunglasses and matching sarongs.

pucci swimsuitNet-A-Porter

A plunging open-back style with swirls in mauve hues, Pucci's vibrant swimsuits are a cool-girl must-have.

Marmo Knotted Printed Bandeau Bikini TopNet-A-Porter

If the idea of a patterned one-piece feels intimidating, shop the Marmo printed bandeau, complete with a sweet bow at the centre. Pair with black or white briefs, if you're after something simple, or the matching bikini briefs if you want to go all out.


A high-street favourite, you can't beat H&M for elegantly designed affordable swimsuits.

Non-Padded Bikini TopH&M
Price: £12.99

We're particularly enjoying this yellow bikini for an extra touch of elegance, making it look so much more expensive than it is (and butter yellow is the 'it' colour right now).

Padded-Cup SwimsuitH&M
Price: £13 (was £21.99)

With over 350 positive reviews, this striped swimsuit is a firm best-seller. It's fully lined with a square-shaped neckline, and the cups feature removable inserts that provide ample support. It also offers the perfect dosage of French girl chic.


Apart from stocking the best wedding guest dresses on the high-street (there, we said it) Mango's swimwear selection is brilliant, with a variety of two-piece bikinis and swimsuits at affordable prices.

Swimsuit With Asymmetrical OpeningMango

For something in between a one-piece and a bikini, opt for Mango's swimsuit featuring an asymmetric cut-out.

Striped Co-Ord SwimsuitASOS
Price: £40 (was £50)

This striped swimsuit is the definition of cool-girl, and already selling out.

Marks and Spencer

Okay - M&S might not be the first thing that enters your mind when conjuring up images of 'cool' bikini brands, but hear us out. The brand's best-selling tummy-control swimsuits are out of this world, well-loved by influencers (Vogue Williams is a huge fan) and fashion editors alike.

The tummy-control technology is designed to flatter you from every angle, leaving a smooth finish. Red is a must for this season, and this style - like most of M&S's - is available from 8 to 24.

Marks & Spencer's scallop plunge swimsuit is already selling fast, with hundreds of positive reviews. If you don't fancy the orange, you can shop it in pink, purple and black, too.


When it comes to inclusivity, SKIMS is the place to go, with plenty of bikinis, swimsuits and monokinis in sizes 4XL - XXS.

Strapless MonokiniSKIMS

A great alternative to a one-piece or two-piece swimsuit, a monokini is cheeky, with bold cut-put details at the front and back. Make sure to size up for the perfect fit.

Signature Swim Triangle TopSKIMS

You can't go wrong with the classic Signature Triangle, available six limited-edition shades as well as two classic shades.


Another industry favourite, the scallop edges synonymous with Marysia are not only a beautiful finish but also make for swimwear that doesn't cut in, meaning you'll always be comfortable.

Palm Spring Printed SwimsuitNet-A-Porter

Made from premium Italian seersucker and cut by hand, this minty green will look striking against your summer tan.

Palm Springs Scalloped Laser-Cut Seersucker Bikini TopNet-A-Porter

A vibrant, fun option with the brand's signature scalloped edges.


Created by former fashion editor & stylist, Brittany Kozerski, JADE Swim will be your go-to for minimal, timeless silhouettes in plenty of colourways.

Evolve One-Shoulder SwimsuitMy Theresa
Price: £130 (was £186)

A high quality fabric resistant to chlorine, oils and creams (ideal) the Evolve swimsuit features a one-shoulder silhouette with a cutout detail.

JADE SWIM one pieceMy Theresa
Price: £130 (was £186)

With elegant slim straps and a plunging neckline, this metallic one-piece will see you through this summer and beyond.

Lisa Maria Fernandes

Launched by then fashion editor Lisa Marie Fernandez, the brand is known for bond girl bikinis and surf-inspired maillots, and has a cult following of influencers and celebrities, to include Beyonce, Selena Gomez and Kendall Jenner.

Polo Striped Seersucker Halterneck SwimsuitNet-A-Porter

Often drawing from the 70s for inspiration, this tennis-core inspired swimsuit features a polo collar and plunging neckline. The best part about it? Versatility - you can wear it as a swimsuit, or as a bodysuit with jeans.

One-Shoulder Cutout SwimsuitNet-A-Porter

Complete with contrasting trims, a generous cut-out and an elegant one-shoulder silhouette, this timeless one-piece is a swimwear wardrobe must. It's also made from crepe, with the perfect amount of stretch making it comfortable yet incredibly supportive.


COS is the epitome of quiet luxury - but with affordable price-points. The swimwear collection is unsurprisingly brilliant, with minimal, well-crafted pieces to see you through summer to come.

Leaf-Print Bandeau SwimsuitCOS
Price: £35 (was £75)

In a light cappuccino hue, this striking leaf-print swimsuit is crafted from smooth recycled nylon, with extra stretch for comfort.

Scuba Bikini TopCOS
Price: £20 (was £40)

We enjoy the bold animal motif in shades of orange and fuchsia for a pop of colour this summer. Crafted from sculpting and stretchy scuba, this bikini is incredibly comfy, too.

The Scandi brand is famous for chic minimalism, not only defined by neutrals, but by pops of pastels and puffed sleeves, too. Of course, the swimwear department is exquisite.

Halterneck Triangle Bikini Top& Other Stories
Price: £9 (was £23)

Upgrade your collection of triangle bikinis with this brown floral option - also available in three different prints.

Tie-Detailed Triangle Bikini Top& Other Stories

You can never go wrong with a basic triangle bikini and this striped one would look best styled with a white kaftan or beach skirt.

Norma Kamali

Pioneering swimwear for five decades, Norma Kamali's designs are innovative, affordable and utterly elegant.

Snake One-Shoulder Mesh-Paneled SwimsuitNet-A-Porter
Price: £128 (was £255)

Wearable as a swimsuit or a bodysuit with some trousers or jeans, this one-piece is cut from sculpting stretchy fabrics with a striking mesh panel cut-out.

Metallic Halterneck BikiniNet-A-Porter
Price: £90 (was £180)

Metallic bikinis are still very much having a moment. This one is designed with adjustable ties, with a classic triangle top and low-rise briefs.


Sustainable, inclusive and adorned in bright, vibrant patterns, we buy at least one Boden swimsuit each year.

boden stripe swimsuitJohn Lewis

This sell-out swimsuit comes in plenty of colourways and remains one of the most flattering cuts out there.

Navy is a shade that's so easy to wear, perfect for summer days lounging by the pool. We enjoy the ruffled and contrast embroidery on this one-piece.

This season, swimwear is all about embracing bold prints, vibrant colours, and flattering cuts. High-cut bikini bottoms are making a major comeback, elongating the legs for a super flattering look.

One-shoulder and asymmetrical silhouettes are also having a moment, adding a touch of chic elegance to your ensemble. And for those who prefer a bit more coverage, one-piece swimsuits with plunging necklines and belted waists are stealing the spotlight this year.

How do I choose the perfect swimwear for my body type?

Finding the perfect swimwear for your body type is all about knowing what works best for your shape. If you have a fuller bust, look for swimsuits with built-in underwire or adjustable straps for added support. Our guide to the best swimsuits for big boobs can help. For those with a smaller bust, opt for styles with ruffles, padding, or bold prints to create the illusion of volume.

And, If you're pear-shaped, choose swim bottoms with higher-cut legs to elongate your silhouette, while those with an athletic build can rock bandeau tops and high-waisted bottoms to accentuate their curves.

Julia Harvey is the Shopping Editor for Grazia UK for the past two and a half years, overseeing and editing all things shopping for the title from trend pages, gift guides and the best things to buy now in both print and online.

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