The Best, Most Stylish Swimwear Brands To Have On Your Radar This Bikini Season

The best styles won't stick around for long.

best swimwear brands

by Julia Harvey |
Updated on

It's almost here. At last, summer is on the horizon. Whilst we while away the hours dreaming of our next holiday destination, it's time to get your swimwear in ship shape by shopping from fashion's favourite swimwear brands.

From classic swimsuits that you'll go back to time and time to again, to bright bold bikinis in tropical prints, there are plenty of brands to choose from to get your summer wardrobe sorted. For inclusive sizing up to 4X without scrimping on style, SKIMS will be your go-to for swimwear that doesn't compromise on getting the perfect fit, whilst Frankie's Bikini's Instagrammable prints, patterns and styles is a one-stop shop for itty bitty bikinis, perfect for poolside posing.

For something more affordable, don't miss Marks & Spencer's £35 Scalloped Swimsuit that looks so much more expensive than it is, and be sure to check out ARKET's elegant all-white one-piece that screams minimal chic.

From the high-street to specialised swimwear brands, here's the Grazia guide to all the best swimwear brands available to shot right now. So, grab the SPF and dive in.

SHOP: The Best Swimwear Brands To Buy Now

Frankie's Bikinis

An Instagram favourite, Frankie's Bikinis have answered all our pretty swimwear prayers. Shop our favourite effortless cool designs below.

Lean in to the cottage-core trend with the brand's best-selling ladybug gingham bikini, featuring adjustable string straps for a custom fit.

We also love the farmhouse floral bikini - a Frankie's best seller - featuring an adjustable tie front detail.

ARKET

For classic, minimal once-pieces, make ARKET your starting point.

This white swimsuit with black piping is an elegant choice for this summer, and beyond.

Nothing is more versatile than a blank bandeau one-piece. With a flattering high-leg opening, and silicone taping at inside cups to keep the swimsuit in place, this is a great staple.

Hunza G

A fashion-pack favourite, Hunza G's iconic crinkle bikinis and swimsuits are a sartorial staple.

We especially love this orange option for a sprinkle of colour this summer. The design features a scoop-neck top that drops from thick shoulder straps and high-leg bikini bottoms.

Hunza G's Jean ruched bikini is crafted from dead-stock fabric, with a supportive and sculpting silhouette complete with soft moulded cup and the classic 80s high-rise leg.

Pucci

Nothing say's 'holiday-mode' quite like the iconic Pucci prints, ideally worn with oversized sunglasses and matching sarongs.

A plunging open-back style with swirls in mauve hues, Pucci's vibrant swimsuits are a cool-girl must-have.

If the idea of a patterned one-piece feels intimidating, shop the Marmo printed bandeau, complete with a sweet bow at the centre. Pair with black or white briefs, if you're after something simple, or the matching bikini briefs if you want to go all out.

H&M

A high-street favourite, you can't beat H&M for elegantly designed affordable swimsuits.

Padded-Cup Swimsuit
Price: £21.99

www2.hm.com

With over 350 positive reviews, this striped swimsuit is a firm best-seller. It's fully lined with a square-shaped neckline, and the cups feature removable inserts that provide ample support. It also offers the perfect dosage of French girl chic.

We're particularly enjoying this two-tone bandeau swimsuit for an extra touch of elegance, making it look so much more expensive than it is.

Mango

Apart from stocking the best wedding guest dresses on the high-street (there, we said it) Mango's swimwear selection is brilliant, with a variety of two-piece bikinis and swimsuits at affordable prices.

This green striped bikini set is the definition of cool-girl, and already selling out.

For something in between a one-piece and a bikini, opt for Mango's swimsuit featuring an asymmetric cut-out.

Marks and Spencer

Okay - M&S might not be the first thing that enters your mind when conjuring up images of 'cool' bikini brands, but hear us out. The brand's best-selling tummy-control swimsuits are out of this world, well-loved by influencers (Vogue Williams is a huge fan) and fashion editors alike.

The tummy-control technology is designed to flatter you from every angle, leaving a smooth finish. Animal print is a must for this season, and this style - like most of M&S's - is available from 8 to 24.

Marks & Spencer's scallop plunge swimsuit is already selling fast, with hundreds of positive reviews. If you don't fancy the black, you can shop it in pink, orange, blue and green, too.

SKIMS

When it comes to inclusivity, SKIMS is the place to go, with plenty of bikinis, swimsuits and monokinis in sizes 4XL - XXS.

You can't go wrong with the classic Signature Triangle, available nine limited-edition shades as well as two signature shades.

A great alternative to a one-piece or two-piece swimsuit, a monokini is cheeky, with bold cut-put details at the front and back. Make sure to size up for the perfect fit.

Solid and Striped

For the fashion conscious swimwear enthusiast, pick from Solid and Striped's plenty of prints, colours and styles.

The metallic denim trend may well be a thing of the past, but we're only getting started with metallic bikinis. The halter top is timeless, with high support and moderate coverage.

Solid & Striped bikini top
Price: £24 (was £80)

www.theoutnet.com

We love this tomato red underwired bikini that packs a punch. It's also currently on sale for 70%, so grab it while you still can.

Marysia

Another industry favourite, the scallop edges synonymous with Marysia are not only a beautiful finish but also make for swimwear that doesn't cut in, meaning you'll always be comfortable.

Made from premium Italian seersucker and cut by hand, this minty green will look striking against your summer tan.

A vibrant, fun option with the brand's signature scalloped edges.

JADE Swim

Created by former fashion editor & stylist, Brittany Kozerski, JADE Swim will be your go-to for minimal, timeless silhouettes in plenty of colourways.

Evolve One-Shoulder Swimsuit
Price: £130 (was £186)

www.mytheresa.com

A high quality fabric resistant to chlorine, oils and creams (ideal) the Evolve swimsuit features a one-shoulder silhouette with a cutout detail.

With elegant slim straps and a plunging neckline, this metallic one-piece will see you through this summer and beyond.

Lisa Maria Fernandes

Launched by then fashion editor Lisa Marie Fernandez, the brand is known for bond girl bikinis and surf-inspired maillots, and has a cult following of influencers and celebrities, to include Beyonce, Selena Gomez and Kendall Jenner.

Often drawing from the 70s for inspiration, this tennis-core inspired swimsuit features a polo collar and plunging neckline. The best part about it? Versatility - you can wear it as a swimsuit, or as a bodysuit with jeans.

Complete with contrasting trims, a generous cut-out and an elegant one-shoulder silhouette, this timeless one-piece is a swimwear wardrobe must. It's also made from crepe, with the perfect amount of stretch making it comfortable yet incredibly supportive.

COS

COS is the epitome of quiet luxury - but with affordable price-points. The swimwear collection is unsurprisingly brilliant, with minimal, well-crafted pieces to see you through summer to come.

In a light cappuccino hue, this striking leaf-print swimsuit is crafted from smooth recycled nylon, with extra stretch for comfort.

We enjoy the bold animal motif in shades of orange and fuchsia for a pop of colour this summer. Crafted from sculpting and stretchy scuba, this bikini is incredibly comfy, too.

The Scandi brand is famous for chic minimalism, not only defined by neutrals, but by pops of pastels and puffed sleeves, too. Of course, the swimwear department is exquisite.

Consider this lilac swimsuit swimsuit your new holiday wardrobe staple.

Upgrade your collection of triangle bikinis with this brown floral option - also available in three different prints.

Norma Kamali

Pioneering swimwear for five decades, Norma Kamali's designs are innovative, affordable and utterly elegant.

Wearable as a swimsuit or a bodysuit with some trousers or jeans, this one-piece is cut from sculpting stretchy fabrics with a striking mesh panel cut-out.

Metallic bikinis are still very much having a moment. This one is designed with adjustable ties, with a classic triangle top and low-rise briefs.

Boden

Sustainable, inclusive and adorned in bright, vibrant patterns, we buy at least one Boden swimsuit each year.

This sell-out swimsuit comes in plenty of colourways and remains one of the most flattering cuts out there.

Navy is a shade that's so easy to wear, perfect for summer days lounging by the pool. We enjoy the ruffled and contrast embroidery on this one-piece.

This season, swimwear is all about embracing bold prints, vibrant colours, and flattering cuts. High-cut bikini bottoms are making a major comeback, elongating the legs for a super flattering look.

One-shoulder and asymmetrical silhouettes are also having a moment, adding a touch of chic elegance to your ensemble. And for those who prefer a bit more coverage, one-piece swimsuits with plunging necklines and belted waists are stealing the spotlight this year.

How do I choose the perfect swimwear for my body type?

Finding the perfect swimwear for your body type is all about knowing what works best for your shape. If you have a fuller bust, look for swimsuits with built-in underwire or adjustable straps for added support. Our guide to the best swimsuits for big boobs can help. For those with a smaller bust, opt for styles with ruffles, padding, or bold prints to create the illusion of volume.

And, If you're pear-shaped, choose swim bottoms with higher-cut legs to elongate your silhouette, while those with an athletic build can rock bandeau tops and high-waisted bottoms to accentuate their curves.

Julia Harvey is the Shopping Editor for Grazia UK for the past two and a half years, overseeing and editing all things shopping for the title from trend pages, gift guides and the best things to buy now in both print and online.

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