The Royals’ Favourite Childrenswear Brand Turns 10 – And You Can Shop It

Olivier London makes clothes fit for your own little princes and princesses.

royal-family-childrenwear

by Remy Farrell |
Updated on

When it comes to taking style tips from celebrities, who better to look to than the royals, champions of British design, and timeless in their approach to fashion? Whether we're picking up tips from Meghan Markle on what to wear to Wimbledon, searching for Kate Middleton's every day hoop earrings, or taking notes on classic Diana looks, we can't get enough. And there is also something to be said for celebrating the sartorial choices of the next generation of Windsors.

Okay, Prince George might not quite be styling himself (although we wish that was true) but still. And often when we see the immaculately turned out and colour co-ordinated mini royals, they are in the one of the family's go-to childrenswear brands of choice, Olivier London.

Shop Olivier London Inspired By Some Of Our Favourite Royal Kids Outfits

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Best of The Royals Childrenwear: Shop The Look

Prince George at the Italy V England Euros Final1 of 10
CREDIT: Getty

Prince George at the Italy V England Euros Final

Olivier London, Albert Navy Cord Coat, £892 of 10

Olivier London, Albert Navy Cord Coat, £89

Look sharp in a navy blazer made from soft, Spanish chunky cord, and lined with polyester wading for warmth. Take tips from Prince George at the Euros final and pair with a light blue shirt for a formal look that scores major points.

BBC Children In Need and Comic Relief 'Big Night In'3 of 10

Prince George, Princess Charlotte and Prince Louis at home for the BBC Children In Need and Comic Relief 'Big Night In'

Olivier London Amber Dress, £694 of 10

Olivier London Amber Dress, £69

Part of the 10th anniversary collection, the Amber dress originally launched in 2014 is back in a new Liberty print colourway that's guaranteed to sell out. As Princess Charlotte proves, a classic floral tea dress is perfect for any occasion.

Prince Louis at The King Power Royal Charity Polo Day5 of 10

Prince Louis at The King Power Royal Charity Polo Day

Olivier London Jude Shorts, £26.406 of 10

Olivier London Jude Shorts, £26.40

Get ready for summer sun like Prince Louis in the Jude shorts, available in 4 colours. The organic linen is anti-bacterial, anti-fungal, hypo allergenic and thermoregulating for kids on the go.

Prince George and Princess Charlotte at The King Power Royal Charity Polo Day7 of 10

Prince George and Princess Charlotte at The King Power Royal Charity Polo Day

Olivier London, Kitty Dress Joanna Louise, £41.408 of 10

Olivier London, Kitty Dress Joanna Louise, £41.40

Statement sleeves are a key trend for both adults and kids, and the vintage Liberty print is based on an archive impression sheet from the 1940s. Thistle, pinks, roses and of course, busy lizzies, seem appropriate for Queen Elizabeth's adventurous young granddaughter.

Prince Louis and Princess Charlotte during a special pantomime performance of The National Lotterys Pantoland9 of 10

Prince Louis and Princess Charlotte during a special pantomime performance of The National Lotterys Pantoland

Olivier London Clementine Pinafore Dress, £34.5010 of 10

Olivier London Clementine Pinafore Dress, £34.50

For a dress that checks every box , channel Princess Charlotte in a patterned dress. A key style for Olivier, the pinafore is reimagined for this season in new organic linens and Liberty print fabrics. These fully lined dresses team perfectly with shirts or even with a pom pom jumper underneath for extra comfort. Pair with tights or long socks for a more trans-seasonal look.

Opened in 2011 by Emma Davidson, the brand began with one hand-knitted cardigan. Now, 10 years and 20,000 pieces later (including one worn by Princess Charlotte) the hand-knitted Rose cardigan is as popular today as it was back then. The girls' cardigan was joined by a boys' version – the Olivier - and it too became a sell-out when worn by Prince George (and later as a ‘hand-me-down’ to Prince Louis). Hand-knitted in pure cashmere, the classic cardigans, and now full range of baby and kids tops, bottoms, dresses and accessories, are the ideal sustainable clothing options for your little ones.

Now, in celebration of the Olivier's 10th anniversary there is a new collection of clothing and accessories. Plus, for the first time ever, the swimwear offering is made from recycled nylon created out of discarded fisherman’s nets.

'For our 10th birthday, we have created a special capsule range and brought back ten vintage pieces all with original details but updated with new fabrications. We also had to bring back our boys' Olivier cardigan with its star motif that everyone loves,' says founder Davidson.

'We have worked with Liberty London to introduce three exclusive new versions of our vintage Betsy print which Liberty originally launched in 1933. We also had to have the Rose stitch cardigan and its matching Rose stitch cashmere blanket in gorgeous new colours.' As ever, a forever attitude is at the heart of the collection: 'We believe in timeless style and slow fashion. Clothes that are made well and made to last rather than being thrown away. Lived in, loved and passed on.'

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SHOP: Our Favourites From The Olivier London 10th Anniversary Collection

Agatha Sunhat, £36 & Valerie Dress, £641 of 7

Agatha Sunhat, £36 & Valerie Dress, £64

George Cardigan, from £642 of 7

George Cardigan, from £64

Amber Dress, £643 of 7

Amber Dress, £64

Rose Stitch Cardigan from £744 of 7

Rose Stitch Cardigan from £74

Maddie Swimsuit, £425 of 7

Maddie Swimsuit, £42

Vintage Bonnet, £42 and Amber Romper, £646 of 7

Vintage Bonnet, £42 and Amber Romper, £64

Rashsuit in new Liberty Betsy print £467 of 7

Rashsuit in new Liberty Betsy print, £46

Olivier London’s 10th Anniversary collection is available from July 20 from olivierbaby.com and from its London store in Northcote Road, London SW11.

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