Reformation is many things. It's sustainable, incredibly popular and it makes truly excellent dresses (as well as jeans, blouses, loafers, swimwear and even wedding dresses, for heaven's sake!). While it's not so expensive as to be rendered inaccessible, it is around the sort of price that makes you think twice, if not three times before buying. This can only be a good thing, of course, and one that fits neatly with the brand's own sustainable ethos. A Reformation sale, however, means one thing and one thing only: it's time to make hay while the sun shines.
The summer sales are a surprise to nobody. They happen annually – obviously – and usually offer the chance to buy dresses, shirts and, well, pretty much anything you're looking for, at a more affordable price.
That printed midi you've been hankering after for the past few weeks? It's half the original price (probably, I'm not telepathic or anything). There are blouses, swimwear, skirts and trousers, too - all for a fraction of the original price - but for true cost-per-wear, it's got to be its superlative dresses. But, it's not just the dresses that are a hit with celebs like Selena Gomez, Sarah Jessica Parker, Jennie Kim, Camila Morrone and Paris Hilton. In fact, not too long ago Taylor Swift herself was seen wearing the brown Agathea Chunky Loafer - which now have a (very) generous 30% off.
The Reformation sale also doesn't negate its sustainable credentials. You're still purchasing a lovely item that you'll wear forever (and that was manufactured ethically) but just at a lower price. Everybody wins here.
Shop: The Best Of The Reformation Sale
Reformation www.thereformation.com
The exact loafers worn by Taylor Swift on a date night with Travis Kelce, we're calling this pair of loafers the perfect transitional shoe. With a mixed brown and cream design, and made out of a firm heritage leather, these shoes will unlock an entire new meaning to a preppy autumn wardrobe.
Reformationwww.thereformation.com
In June Jennifer Aniston wore this Reformation dress to promote Apple TV show This Morning. The great news is, it's available in all sizes in her identical print - and is now on sale too.
Reformationwww.thereformation.com
If you've booked a late summer break and you want a dress that you can throw on in the evenings and not worry about styling too much, the Bibi dress, in a gorgeous chartreuse might be the outfit your holiday packing is missing.
Reformationwww.thereformation.com
J-Lo donned this dress (in a different print) while on holiday a couple of years back. But, because Reformation make the type of dresses you'll wear year after year, we're sure it won't be the last time we'll see her in it.
Reformationwww.thereformation.com
Nothing says summer like a white dress. The back of this dress is where the real party happens as it's gloriously open.
Reformationwww.thereformation.com
A cardigan is one of those transitional pieces that never gets old. Wear over a dress, a top, or just on its own with your favourite pair of jeans - it's the secret to a capsule wardrobe.
Reformationwww.thereformation.com
Similar to the dresses designed by LA-based (and celeb-loved) brand DÔEN, this dress is both feminine and whimsical with its bubble hem (oh, and not see-through).
Reformationwww.thereformation.com
A good pair of Reformation jeans is always a must-buy. The Cary jeans aren't any old pair of denim jeans either, no, they have unique detailing at the waist which is practically asking to be styled with a statement belt.
Reformationwww.thereformation.com
As much as we hate to start mentioning the A-word (and we mean autumn), it's fast-approaching. So stock up on cashmere jumpers while they're on sale.
Reformationwww.thereformation.com
To save all the problems of what 'jeans and a nice top' actually looks like, style the Jeremiah top with a pair of on-trend black barrel leg jeans and add a pop of colour with your accessories. With its out-there geometric pattern, it really won't take that much styling at all.
Hannah Banks-Walker is Grazia's head of fashion commerce. She has previously written for the likes of Harper's Bazaar, The Financial Times Glamour, Stylist, The Telegraph, Red, i-D and The Pool on everything from fashion to curly hair (hi!) to the patriarchy. Not necessarily in that order. Find her on Instagram and Twitter. But please don't look for her MySpace profile, which until now was the last time she wrote about herself in the third person.