I Live In Levi’s – The Jeans I Swear By Are 50% Off For Prime Day (And Celebs Love Them, Too)

As classic as it gets, this cropped 90s take on the iconic 501s is perfect for the summer. Cut for a loose fit with a mid-rise waist, the white wash, in particular, is inherently dressier and will also keep you cool in the heat.

ICYMI, bootcut jeans are back in a big way for 2025, and if you're not quite feeling the exaggerated bell-bottom hems, this pair from Levi's is cut with a whisper of a flare for a vintage yet fresh look that'll elevate your classic jeans and tank top summer outfits.

For a simple pair of jeans that'll see you through the office and weekend brunches with equal ease, opt for the 501s in a classic blue wash, or if you, like me, live in denim, I'd suggest investing in a few to really round out your everyday wardrobe.

Mom jeans have shaken off their fusty associations to take their rightful spot as the style set's favoured silhouette of choice when it comes to comfort. Wear yours with a relaxed white T-shirt and retro trainers to ace the off-duty dress code this summer.

Crafted from the brand's sculpting fabric, this slim fit pair contours to your body for a flattering slim leg fit and is made with more stretch than your vintage denim, meaning it'll be comfortable for all day wear.

Levi's is surprisingly inclusive with an array of silhouettes available in plus sizes for curvier women. Case in point, these straight jeans, which are specifically cut to fit sizes 14-26 comfortably, while also being available in multiple lengths to cater to various body types.

If you prefer your denim with a bit of volume, add this flared pair to your basket immediately. In the deep black wash, these will look incredible styled with waistcoats for the summer and knitted cardigans come autumn.

Blended with lyocell for a stretchy fit, these lightweight 501s will be your most-worn pair this summer – whether you style them with a crisp white button-down for casual Friday at work or with a baby tee for a weekend stroll through the park.

Pooling nonchalantly at the ankle, these loose jeans add a touch of streetwear edge to any outfit and will look particularly great with sporty football jerseys and chunky trainers.

Take a page out of Kate Middleton's book and style your skinny jeans with a striped button-down and ankle boots.

You can't go wrong with a pair of wide-leg jeans, and this inky blue wash will carry you through summer and into winter with ease. Plus, it comes with a built-in tummy panel that'll cinch your waist for a flattering fit.

Another excellent pair of jeans for the summer, these cropped 501s are more of an ecru shade that delivers the elegance of white jeans while being less prone to stains.