Any denim shopping guide you browse through, whether it's online, in print, or screenshotted from a TikTok haul, will feature at least one pair of Levi's jeans. Or perhaps five. Founded in 1853, the brand has become almost synonymous with the best jeans for women, which, considering how saturated the denim market now is, is no mean feat. As someone who owns more pairs of Levi's than I'd like to admit (I definitely need all four pairs of 501s currently in my wardrobe), I can say they're some of the best high street jeans and absolutely worth the hype.
Interestingly, right now some of the brand's bestsellers, including the exact styles worn and loved by celebs such as Hailey Bieber, Kendall Jenner and Beyoncé, are currently discounted in the Amazon Prime Day sale from the 8th to the 11th of July – and the savings are huge.

There's no doubt that your inboxes will be somewhat overwhelmed by Prime Day fashion deals today (and through the rest of the week). The Levi's offers, however, really are worth noting, as there are savings of over 70% in some cases, meaning you can add the OG denim brand to your wardrobe for as little as £30.
The best Levi's jeans deals in the Amazon Prime Day Sale, at a glance:
The best straight-leg jeans: Levi's 501 Original Jeans, £62.30
The best wide-leg jeans: Levi's 318 Styled Shaping Wide Leg Jeans, £54.94
The best skinny jeans: Levi's 720 High Rise Super Skinny Jeans, £47.50
The best bootcut jeans: Levi's Classic Bootcut Jeans, £52.10
The best white jeans: Levi's 501® 90's Ankle Jeans, £76
The best baggy jeans: Levi's Low Loose Jeans, £70.03
There are styles to suit everyone, too. If you, like Jenner, prefer a straight leg style, then you'll want to go for the classic Levi's 501, now almost half price. If, however, you prefer a '90s slouchy fit (Bieber has worn these on many occasions), you can find the 501 '90s Jeans in the sale, too.

Don't worry if you're firmly committed to your skinny jeans – there are many, many pairs on offer for Prime Day, in a variety of colours, washes and sizes. Given that you'll wear them all year-round and for so many different occasions, it seems like a no-brainer.
Shop: The Best Levi's Jeans In The Amazon Prime Day Sale 2025
24% off

As classic as it gets, this cropped 90s take on the iconic 501s is perfect for the summer. Cut for a loose fit with a mid-rise waist, the white wash, in particular, is inherently dressier and will also keep you cool in the heat.
Fit: | Loose fit |
Rise: | Mid-rise |
Colours available: | White, Light blue, Mid blue, Black |
20% off

ICYMI, bootcut jeans are back in a big way for 2025, and if you're not quite feeling the exaggerated bell-bottom hems, this pair from Levi's is cut with a whisper of a flare for a vintage yet fresh look that'll elevate your classic jeans and tank top summer outfits.
Fit: | Fitted with a subtle bootcut |
Rise: | Mid-rise |
Colours available: | Mid blue |
40% off

For a simple pair of jeans that'll see you through the office and weekend brunches with equal ease, opt for the 501s in a classic blue wash, or if you, like me, live in denim, I'd suggest investing in a few to really round out your everyday wardrobe.
Fit: | Straight fit |
Rise: | High-waisted |
Colours available: | Mid blue, Dark blue, Ice blue, White, Black, Grey |
On sale

Mom jeans have shaken off their fusty associations to take their rightful spot as the style set's favoured silhouette of choice when it comes to comfort. Wear yours with a relaxed white T-shirt and retro trainers to ace the off-duty dress code this summer.
Fit: | Baggy |
Rise: | High-rise |
Colours available: | Black, Light Blue, Medium blue, Deep blue, Grey, Pink |
On sale

Crafted from the brand's sculpting fabric, this slim fit pair contours to your body for a flattering slim leg fit and is made with more stretch than your vintage denim, meaning it'll be comfortable for all day wear.
Fit: | Slim fit |
Rise: | High-waisted |
Colours available: | Cobalt blue, Black, Light blue, Mid blue, Olive green |
On sale

Levi's is surprisingly inclusive with an array of silhouettes available in plus sizes for curvier women. Case in point, these straight jeans, which are specifically cut to fit sizes 14-26 comfortably, while also being available in multiple lengths to cater to various body types.
Fit: | Straight fit |
Rise: | High-rise |
Colours available: | Indigo, Light blue, Mid blue, Black |
30% off

If you prefer your denim with a bit of volume, add this flared pair to your basket immediately. In the deep black wash, these will look incredible styled with waistcoats for the summer and knitted cardigans come autumn.
Fit: | Flared |
Rise: | High-rise |
Colours available: | Black |
On sale

Blended with lyocell for a stretchy fit, these lightweight 501s will be your most-worn pair this summer – whether you style them with a crisp white button-down for casual Friday at work or with a baby tee for a weekend stroll through the park.
Fit: | Loose fit |
Rise: | Mid-rise |
Colours available: | Original blue, Mid blue, Inky blue |
On sale

Pooling nonchalantly at the ankle, these loose jeans add a touch of streetwear edge to any outfit and will look particularly great with sporty football jerseys and chunky trainers.
Fit: | Loose |
Rise: | Low-waisted |
Colours available: | Mid blue, Light blue, Dark blue, Light grey, Dark grey, Black |
45% off

Take a page out of Kate Middleton's book and style your skinny jeans with a striped button-down and ankle boots.
Fit: | Skinny |
Rise: | High-rise |
Colours available: | Inky blue, Light blue, Ice blue, Black |
On sale

You can't go wrong with a pair of wide-leg jeans, and this inky blue wash will carry you through summer and into winter with ease. Plus, it comes with a built-in tummy panel that'll cinch your waist for a flattering fit.
Fit: | Wide-leg |
Rise: | High-rise |
Colours available: | Inky blue, Olive green |
Half price

Another excellent pair of jeans for the summer, these cropped 501s are more of an ecru shade that delivers the elegance of white jeans while being less prone to stains.
Fit: | Straight-fit |
Rise: | High-rise |
Colours available: | Ecru, Light blue, Dark blue, Mid blue, Grey, Black, Red, Green |
When is Amazon Prime Day 2025?
Amazon Prime Day is happening right now, from 8th July and running until the 11th, so there's plenty of time to snag some great deals on the best Levi's jeans.
What is Amazon Prime Day and how does it work?
Prime Day is Amazon's sale event exclusively for Prime members. Every year, products across a host of fashion brands are heavily discounted, and you can also expect a wide range of deals from small businesses across the UK.
Main image credits: ©Instagram/@daniellee_esther ©Grazia/Lauren Cunningham
Hitanshi Kamdar is a senior commerce writer for Grazia. Hitanshi is always on the hunt for the latest trends, emerging designers and the internet’s most bizarre style discourse. When not writing, she can be found IDing outfits during Netflix binges and shopping for the latest It-girl shoe trends.