We're living in the era of hype, where high-profile collaborations and single items can make or break a brand's business. From Bottega Veneta's bags to Loewe's polo jumper, a little bit of hype can make even the simplest of buys a sell-out success. Currently, there's a pair of shoes inspiring fervent lust in the hearts of fashion's finest – and they're courtesy of Prada. In fact, so popular are they that they've already inspired their own high street homage.
Fashion writers (hi!) like to bang on about 'wardrobe classics' and 'investment buys', but it has to be said that a pair of Prada Mary Jane shoes are about as timeless as it gets. Perhaps that's why the Brushed Leather Pumps were ubiquitous at Milan Fashion Week – they have all the makings of a cult classic (interesting shape, logo front and centre) but without the faddishness of some designer hits. They'll look just as stylish in 10 years, basically.
From Carolines Issa to Daur, these sculptural shoes were spotted on fashion's most influential fans, so it's hardly a surprise that Charles & Keith has already created its own version. While Prada's shoes are not quite a wedge – it's more of a sloping, chunky block heel – the high street version are.
www.charleskeith.co.uk
Available in black or silver, they're also a tenth of the price of Prada's heels, which is certainly an appealing prospect. While the Prada pumps range from £950 to over £1,000, Charles & Keith's are £105.
www.prada.com
Available in a range of colours including two-tone and metallic finishes, it's definitely the black Prada pumps that have been most popular among the fashion crowd. They will go with everything and a darker shade will be more hard-wearing, too.
As the street stylers at Milan show, these shoes also go with everything from tailored trousers to mini dresses. So, whether you're buying the high street version or Prada's original pumps, dare I suggest that you're making a good investment? Sorry, once a fashion writer and all that...
SHOP: The Mary Jane Shoes Everyone's Wearing
Charles & Keith, Gem-Embellished Sculptural D'Orsay Wedges
Charles & Keith's Mary Janes are also available in silver, embellished with gems. The most comfortable party shoes you'll ever wear...
Prada, Metallic Mary Jane Pumps
If you want something slightly more interesting than black, Prada's pumps also come in metallic leather with an ombre effect. Team with all-black tailoring to really make them stand out.
Prada, Pink Brushed Leather Pumps
The ombre pumps are also available in pink, which is the perfect colour as we head into spring. Team with frothy dresses for the ultimate Prada girl moment.