I'm not sure what important thing you've been doing recently but my profound musings have taken me to realise that t the & Other Stories sweater absolutely everyone wanted last year is finally back in stock.
The world (or at least a lot of people) went nuts for this knit, with its Breton stripes and soft collar. Back in January of 2020, we reported on the fact that the polo jumper was enjoying something of a renaissance thanks to Prada's SS20 show, where preppy polos were tucked into high waisted skirts. Then, the collective desire for such a piece of knitwear clearly reached fever pitch, with Lyst reporting that searches for big collar polo-style knits increased by 41% at the beginning of September.
While the stats don't lie, one need only look to the rate at which these jumpers have been selling since for proof of the polo's popularity. Arket, for example, launched its own striped style, which sold out multiple times over. Of course, this may have something to do with the fact that searches for striped polos in particular have risen by 27%, according to Lyst. Thankfully, the brand now has a slightly different polo top available, this time with the perfect oversized fit.
Then came Kitri's Breton sweater with zip detail, part of its collaboration with influencer Jessie Bush. While size S is sold out, all other sizes are, luckily, still in stock.
Since then, New Look has launched its own version of this sell-out knit for just £23.99 and M&S's style is also an affordable £25. At the other end of the spectrum, Lyst mentioned that one of the most in-demand pieces has been Khaite's open-neck polo sweater.
As far as sell-out, smash hit fashion trends go, this one could not be more practical as we head into February. You'll just have to get one before they go.