From Hollywood Stars To Politicians, Everyone Is Wearing This British High Street Brand Right Now

As the Labour party claimed victory in last week's election, we saw one British high street brand flourish thanks to the likes of Victoria Starmer and Angela Rayner: ME+EM. While, clearly, there are more important things to be talking about pertaining to UK politics right now, it is worth noting that since Starmer walked into Number 10 Downing Street with her husband, the new Prime Minister, wearing a red £275 midi dress with contrast stitching, it has sold out in every size. Rayner, too, has chosen the brand's jackets, dresses and jumpsuits for official engagements throughout the election campaign, suggesting that this label is now no longer just the secret weapon for the Princess of Wales.

On Friday afternoon, having been officially announced as the new Deputy Prime Minister, Rayner arrived at Downing Street in ME+EM's topaz green suit. Consisting of a cropped tailored jacket and relaxed wide leg trousers, it manages to be both bold and a safe choice all at once; the colour reflects Rayner's love of bright shades, while the silhouette keeps it professional rather than edgy. This, in a nutshell, is part of ME+EM's appeal – the brand creates clothes for women who need their wardrobes to work hard for them. These are stylish, polished pieces which remain easy-to-wear and reliable.

That was not the first time either woman has worn ME+EM, either. Starmer chose the label's white tweed cropped jacket (also now sold out, although you can sign up for notification of a re-stock) when celebrating with her husband in the early hours of Friday morning last week. Rayner has worn several items previously, including a £395 jumpsuit and a pleated front midi dress, now £228 in the sale.

The brand has also been making waves at Wimbledon, where it was spotted on two occasions in the Royal Box, first on Zara Tindall, who wore the out-of-stock Shadow Berry Print Maxi Dress (also seen this week on Queen Mary of Denmark). Carole Middleton, meanwhile, attended day 10 of the tennis wearing the label's Cotton Silk Petal Burst Midi Dress, which is also sold out.

You may also be interested to know that some of Hollywood's finest are relying on the brand. While promoting her upcoming film A Quite Place: Day One, Lupita Nyong'o chose one of the label's knitted dresses, which are shaping up to be a new summer staple this year.

Nyong'o looked typically chic in the Metallic Rib Knit Cap Sleeve Midi Dress, which is lightweight enough to work during the warmer months and is just as easily adapted (with layers and boots) for autumn/winter. Given that it's under £300, this versatility makes it a pretty sound investment.

Another A-lister who loves ME+EM? Katie Holmes, who chose this navy knitted ME+EM dress last month while out in New York.

But what makes the brand's knitted dresses so perfect?. I've always loved the comfort and versatility of a knit dress; smart enough to wear to work - just wear with ballet flats, a neat leather handbag and a oversized blazer for an office-friendly win - but relaxed enough to wear with flip-flops and sunnies for days out and about, this is one hard-working wardrobe hero.

Celebs aside, you might also have a certain ME+EM white maxi skirt on your radar, spotted on multiple occasions by our eagle-eyed fashion assistant Gavi Weiss, that's still top of our summer shopping list.

Shop: The Celeb-Loved Pieces From ME+EM