Logo Tees: From Street Stalls To Designer Brands

The rise of the logo tees

Gucci t shirt street style

by Charlie Gowans-Eglington |
Published on

Slogan t-shirts and logo t-shirts are everywhere we turn at the moment, with even the likes of Kendall Jenner sporting a t shirt branded: Dior Addict. (If only we could relate...)

We’re used to seeing street stalls knock off designer brands, but here’s a turn out for the books: this season, the designers have taken their cue from the market traders. Until recently, the only place you’d see logoed t-shirts was between the butcher’s stand and the one selling polyester lilies and those giant striped shopping bags that Balenciaga paid homage to for AW16.

Gucki, Louie Vuitton, and Burberrie tees – misspelt, pixelated, and highly flammable, could be yours for five pounds each, two for a tenner. Maybe it was thanks to Daniella Westbrook, but wearing your label splashed across your chest was just not done in the fashion world.

But with the 80s fashion revival at full tilt, athleisure making branded sportswear cool again, and labels like YSL and Fendi stamping their logoes on everything from stilettos to ski suits, it was only a matter of time before big fashion brands reclaimed the logo tee – with a designer price tag to match.

Gucci’s £320 white cotton is a favourite with the fashion set, getting more Instagram love than a wicker basket full of newborn puppies, while Gilda Ambrosio and Pernille Teisbaek have both pledged allegiance to the Cult of Chanel in Karl’s Cuban tees. But if the real McCoy is out of budget, there’s only one thing for it: go rogue and – dare we say it - try a fashionable homage. Chiara Ferragni and model Soo Joo are both fans of Bleached Goods’ tees, which combine our favourite fashion houses’ logos with band tour-merch graphics – think Saint Laurent meets the Rolling Stones, or death metal’s answer to Chanel. And whichever you pick, one thing’s for certain: you won’t find this lot on Petticoat Lane…

So many designers have now jumped on the logo tee bandwagon, so we've got a selection for you of what you can get, where from, and for how much! Take a look at our gallery below:


Logo tees - Grazia

Saint Lauren Rolling Saints tee - Bleached goods tee1 of 10

Saint Lauren Rolling Saints tee - Bleached goods tee

This Rolling Saints logo t shirt is about £52 from Bleached Goods at chalmenswear.com

Chanel - Iron Lager t shirt2 of 10

Chanel - Iron Lager t shirt

This Iron Lager t shirt is again about £52 from Bleached Goods at capsule.nyc

Comme As You Are blackscore t shirt3 of 10

Comme As You Are blackscore t shirt

Comme As You Are logo tee is £30 from Black Score at blackscore.co.uk

McQ Alexander McQueen tee4 of 10

McQ Alexander McQueen tee

This McQ Alexander McQueen logo tee is £100 from mytheresa.com

Marc Jacobs black logo tee5 of 10

Marc Jacobs black logo tee

This black logo tee from Marc Jacobs is availble at net-a-porter.com

Wonder Woman Valentino tee6 of 10

Wonder Woman Valentino tee

This Wonder Woman Valentino logo tee is £469 from Valentino at stylebop.com

Moschino logo tee7 of 10

Moschino logo tee

This Moschino logo tee is £149 at stylebop.com

Gucci logo tee8 of 10

Gucci logo tee

This logo tee from Gucci is £320 from net-a-porter.com

DSquared2 logo t shirt9 of 10

DSquared2 logo t shirt

This DSquared2 t-shirt is available for £149 from stylebop.com

Givenchy Paris tee10 of 10

Givenchy Paris tee

This Givenchy Paris logo tee is available for £350 from Givenchy at mytheresa.com

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