The enduring appeal of Levi's is something to which all fashion brands aspire. The company was founded in 1853 and has become almost synonymous with jeans which, considering how saturated the denim market now is, is no mean feat. The label is more relevant than ever, too, as illustrated by the recently-revealed global campaign fronted by Beyoncé. Celebrities, of course, have always worn Levi's and the current repeat-wearers include Hailey Bieber and Kendall Jenner. Interestingly, the styles they love most are currently discounted in the Amazon Prime Day sale – and the savings are huge.
There's no doubt that your inboxes will be somewhat overwhelmed by Prime Day deals today (and tomorrow, the second day of discounts). The Levi's offers, however, really are worth noting, as there are savings of over 70% in some cases, meaning you can add the OG denim brand to your wardrobe for as little as £30.
There are styles to suit everyone, too. If you, like Jenner, prefer a straight leg style of jeans, then you'll want to go for the classic Levi's 501, now almost half price. If, however, you prefer a '90s slouchy fit (Bieber has worn these on many occasions), you can find the 501 '90s Jeans in the sale, too.
Don't worry if you're firmly committed to your skinny jeans – there are many, many pairs on offer for Prime Day, in a variety of colours, washes and sizes. Given that you'll wear them all year-round and for so many different occasions, it seems like a no-brainer.
Shop: The Best Levi's Jeans In The Amazon Prime Day Sale
Hannah Banks-Walker is Grazia's head of fashion commerce. She has previously written for the likes of Harper's Bazaar, The Financial Times, Glamour, Stylist, The Telegraph, Red, i-D and The Pool on everything from fashion to curly hair (hi!) to the patriarchy. Not necessarily in that order. Find her on Instagram and Twitter. But please don't look for her MySpace profile, which until now was the last time she wrote about herself in the third person.