Beyoncé x Levi’s Just Reminded Us Why Double Denim Will Always Be A Winning Outfit Formula

Hot off the heels of her record-breaking Cowboy Carter Tour, Beyoncé has done it again - this time swapping the red bandana (from Chapter 3’s drop) for rhinestones with the latest instalment of her Levi’s collection. Ever since those first glimpses of rhinestones were featured in an Instagram teaser from February, fans (myself included) have been waiting impatiently to see if the jeans and jacket combo would be available to shop. Good news - they are now.

It’s no secret that Beyoncé has a long-standing love affair with double denim, and she has this almost supernatural ability to make it cool again time and time again. From her casual paparazzi street style to high-octane stage outfits, she wears denim not as an everyday staple, but as a statement piece. I’ve found myself saving countless photos of her in matching true blue jackets and trousers, mentally filing away them under ‘how to pull off the Canadian tux without looking like I’m stuck in 2001'.

This new Levi’s drop feels like a natural continuation of that style story. The fit? Perfectly slouchy yet sculpted in all the right places. The wash? That classic mid-blue that somehow works with everything. And the embellishment? Lace that doesn’t look too coquette-core, and there’s just about enough sparkle going on to catch eyes without tipping into ‘costume’ territory.

The best part is how wearable the pieces are. While her dancers brought them to life in head-to-toe looks during the show, these are separates you could style with a white tank and boots for daytime, or layer over a mini dress for night. Personally, I’m already plotting my autumn outfits around that jacket as it’s the kind of piece that does the talking for you.

It’s also worth saying: there’s something about Beyoncé and Levi’s that just makes sense. Both are icons in their own right, both have an enduring, transgenerational appeal. The global campaign, titled 'REIIMAGINE', is, according to a statement released by Levi's, 'inspired by the legacy of the Levi’s brand and the forward-thinking vision of one of the most influential figures of modern culture, reaffirming the brand’s enduring place at the centre of culture.' It celebrates classic Levi's looks and films, reimagining the brand's most famous advertisements.

In Chapter 1: ‘Launderette’ featuring her song, Beyoncé said Levi's Jeans 'celebrates what I believe is the ultimate Americana uniform – something we all wear with pride.' She also spoke of the significance of seeing denim from a woman's perspective: 'I am honoured to work with Levi’s to create quintessential American iconography. Denim on denim has often been seen through a male lens, so this reimagining campaign, which celebrates the iconic female perspective, is important to me. I look forward to exploring innovative ways for our visions to align in empowering women and honouring their strength.' She’s managed to take something as universal as denim and spin it into a fresh cultural moment, again.

If anyone can remind us of why Levi's is still the OG when it comes to jeans, it's Beyoncé. Naturally.

Shop: Beyoncé X Levi’s - Chapter 4

Renee Washington, Grazia's digital fashion and beauty writer, lives online. With a penchant for wispy lashes and streetwear, she writes about the worlds of fashion and beauty from the viewpoint of the modern fashion girlie..