When it comes to standout 'It' bags, as we often christen them, there are a thousand great handbags that cost a lot of money, but only a handful that don't demand a splurge. So it's always a delight when some of our favourite stylish celebrities debut a more affordable accessory in their street style pictures. If Selena Gomez, Gigi Hadid and Emily Ratajkowski are any indication, the A-list's new favourite bag is a chic, versatile, under £100 design from LA-based label JW Pei, and it's currently discounted upto 25% for Amazon's Prime Day fashion deals. But be warned, the sale only runs till the 11th of July, so we'd advise against hesitation.
For the last several years, JW Pei's bags have been quietly amassing a pretty famous fan following. Take, for example, the Gabbi bag, which has found its way to the arms of some of our favourite well-dressed women – from Hailey Bieber and EmRata to Irina Shayk and Megan Fox. The brand's buckled Eva bag has also been a popular pick, spotted on Shay Mitchell earlier this year when she paired it with an uber chic micro shorts and biker jacket outfit.
Largely made from recycled plastic and vegan leather, the bags are as sustainable as they are fashion-forward. Apart from the A-list favourites, I've also spotted the Hana tote bag on multiple fashion editors lately. Its faux suede finish is obviously trendy, but I'd wager the bag's main appeal lies in its sleek silhouette that's still roomy enough to hold your laptop and other essentials. What really sold me on it, however, is the simple fact that it's currently 20% off on Amazon.
Whether you're after a tiny shoulder bag or a roomy carryall, JW Pei's designs span the spectrum and will serve you well for years to come. Undertstated and timeless yet surprisingly modern, the collection is a great starting point if you're looking for an investment handbag that doesn't come with a hefty price tag. While the fashion editor-approved tote bag starts from £104 on Amazon, you can get Gigi Hadid and Hailey Bieber's favoured styles for as little as £72 till Friday.
Shop: The A-List Approved JW Pei Bags In Amazon's Prime Day Sale
On sale
Take a page from the A-list playbook and wear your ruched Gabbi bag for everything from everyday errands to evenings out.
On sale
The black iteration is just as classic with jeans and a baby tee as with an LBD for a dinner party.
20% off
AS roomy as it is chic, the Hana tote has all the makings of your new favourite everyday bag.
25% off
Add a touch of biker chic to your accessory lineup with the buckled Tessa bag. Ideal styling definitely includes a leather jacket.
20% off
The colour of the season, butter yellow, looks great on the ruched Gabbi bag and is perfect for adding a pop of colour to your summer outfits.
On sale
Out for a fancy dinner? This studded Abacus bag will work perfectly. Although it also comes in less flashy iterations, so you could slip it into your understated looks with ease.
On sale
Another excellent shoulder bag, the Joy's elongated east-west silhouette is bang on trend for SS25, while the simple fuss-free design has a timeless touch.
Save £20
If you've been eying Alaïa's Le Coeur bags for a while, this heart-shaped JW Pei bag is a great alternative that'll cost you much less.
20% off
JW Pei excels at designer-looking bags, and this woven bag with a curved gold-tone handle is as elegant as Bottega Veneta's Sardine bag without the hefty price tag.
Save £20
As luxe as its full-size predecessor, the mini Hana tote is more compact but can still fit your daily essentials with ease.
On sale
This sculptural shoulder bag is similar to the Aupen bags loved by celebs and can be easily dressed up or down.
20% off
You can't go wrong with a classic crossbody for day-to-day wear. JW Pei's Sharon adds a fashion-forward slant with its chic crescent shape.
When is Amazon Prime Day 2025?
Amazon Prime Day starts today, 8th July 2025 and runs until the 11th, so there's plenty of time to snag a celeb-beloved handbag.
What is Amazon Prime Day and how does it work?
Prime Day is Amazon's bi-annual sale event exclusively available for Prime members. Every year, products across brands, including Calvin Klein, Guess, Levi's, Kate Spade and more are heavily discounted. You can also find excellent Prime Day beauty deals on brands such as Elizabeth Arden, Byoma, Elemis, Philips and more.
Main image credits: ©Instagram/@jwpei @shaymitchell
Hitanshi Kamdar is a senior commerce writer for Grazia. Hitanshi is always on the hunt for the latest trends, emerging designers and the internet’s most bizarre style discourse. When not writing, she can be found IDing outfits during Netflix binges and shopping for the latest It-girl shoe trends.