The Handbag Loved By Emily Ratajkowski And Gigi Hadid Is £71 In The Amazon Prime Day Sale

It's got an all-star fan club.

Gigi Hadid JW Pei handbag

by Hannah Banks-Walker |

When there's talk of 'It' bags, as they've become known, it tends to be accompanied with a four-figure price tag. Celebrities have long been associated with such expensive accessories – some have even acted as the namesake for some of the world's most famous bags (Hermès named its Kelly bag after Grace and its Birkin after Jane). But there's one bag currently so popular with celebrities that some have it in multiple colours – and it's less than £100. In fact, thanks to Amazon Prime Day, this very bag, the Gabbi, now starts from just £71.20.

The label in question? JW Pei. Irina Shayk first carried its Gabbi, the pleasingly-shaped handbag with a ruched handle that fits snugly around the shoulder. The LA-based brand was founded by a husband and wife duo and only uses recycled plastic and vegan leather for its creations.

irina shayk carrying jw pei bag

Emily Ratajkowski has the very same bag in several colours, including the bright orange and yellow versions. Not only has she been photographed out and about with it, she also posted a series of pictures on Instagram, posing up a storm with the sunny-hued bag.

Then there's Gigi Hadid, Hailey Bieber and Megan Fox, all of whom have carried versions of the Gabbi.


BUY: JW Pei's Supermodel-Approved Bag

Purple Gabbi Bag, £89
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Yellow Gabbi Bag, £89
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Orange Gabbi Bag, £89
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Chilli Gabbi Bag, £95
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Pink Gabbi Bag, £89
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Ice Gabbi Bag, £89
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Coral Almond Gabbi Bag, £95
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Peacock Blue Gabbi Bag, £95
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Classic Blue Gabbi Bag, £95
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