This Black Friday, Meet The Discounted Handbag Loved By Emily Ratajkowski And Gigi Hadid

When there's talk of 'It' bags, as they've become known, it tends to be accompanied by a four-figure price tag. Celebrities have long been associated with such expensive accessories – some have even acted as the namesake for some of the world's most famous bags (Hermès named its Kelly bag after Grace and its Birkin after Jane). But there's one bag currently so popular with celebrities that some have it in multiple colours that's not only less than £100, but it's also in the Black Friday sale.

The label in question? JW Pei. Irina Shayk first carried its Gabbi, the pleasingly-shaped handbag with a ruched handle that fits snugly around the shoulder. The LA-based brand was founded by a husband and wife duo and only uses recycled plastic and vegan leather for its creations.

Emily Ratajkowski has the very same bag in several colours, including the bright orange and yellow versions. Not only has she been photographed out and about with it, but she also posted a series of pictures on Instagram, posing up a storm with the sunny-hued bag.

Then there's Gigi Hadid, Hailey Bieber and Megan Fox, all of whom have carried versions of the Gabbi.

Shop the supermodel approved bag this Black Friday at a discounted price. It's a no brainer, really.