Holly Willoughby Is Our Summer Dress Inspo: Shop All Our Favourites Here

Whether she's wearing high street, vintage, or even a rented number, Willoughby's dresses are more popular than ever.

holly Willoughby best dresses

by Hannah Banks-Walker |
Updated on

I didn't realise that Holly Willoughby has 7.7 million followers on Instagram. I mean, of course, she does, but I didn't realise. Sometimes, my mum likes to send me photographs from Instagram, professing her love for one of the outfits she's seen. I don't quite know what to do with that, other than agree that, yes, Willoughby looks perfectly lovely.

Recently, however, I've noticed something pretty spooky. Most of the dresses I've been perusing on the internet – and, as you might expect, I do that sort of thing a lot – have wound up on Holly Willoughby's Instagram, as her #ootd. Coincidence? Try telling that to my mum.

What brands does Holly Willoughby Wear?

The This Morning presenter has recently worn everything from the classic high street brands - like M&S, Hobbs, and LK Bennett - to the mid-market labels that fashion's currently obsessed with – Nobody's Child, for example. For today's trip to Wimbledon, she wore the perfect dress for summer event season: Gül Hürgel's Marilyn, a pink and white polka dot number with a cinched waist and sweet collar that's still available to buy for £655.

Rixo dresses are also a staple (Willoughby's wardrobe must be full of their floral midis) - and she even has one of the same styles as Kate Middleton, a festive red number from Needle & Thread. She frequently rents her dresses from HURR - and also likes vintage (one pre-loved dress was from Modes & More Vintage, which proved to be a huge hit with viewers).

Her favourite silhouettes range from vintage-inspired tea dresses that have a super flattering fit to polka dot or floral-printed midi dresses that, depending on your office, are appropriate for your work wardrobe - or for special occasions.

So, I have now joined the 7 million people who already follow Holly (including my mum) because, as it turns out, she has already worn many of the best dresses out there. And, as I'm a benevolent sort of person (and it is my job) I've compiled an edit of the best below. Buy them – before my mum does.

SHOP: Where To Buy Holly Willoughby's Best Dresses


SHOP: All Of Holly Willoughby's Dresses

Gül Hürgel, Marilyn Dress, £6551 of 24

Gül Hürgel, Marilyn Dress, £655

Holly Willoughby best dresses 2 of 24

Nobody's Child, Selena Midi Dress, £75

Holly Willoughby best dresses3 of 24

LK Bennett, Roisin Mint Daisy Print Frill Collar Silk Dress, £329

Holly Willoughby best dresses4 of 24

LK Bennett, Holzer Candy Stripe Silk Midi Dress, £399

Holly Willoughby best dresses5 of 24

Ted Baker, Lace Cut Out Mini Dress With Woven Belt, £250

Holly Willoughby best dresses6 of 24

Oasis, Ditsy Printed Blue Broderie Midi dress, WAS £79 NOW £55

Holly Willoughby best dresses7 of 24

Albaray, Dotty Daisy Frill Neck Midi Dress, £89

Holly Willoughby best dresses8 of 24

LK Bennett, Honor Pink Cotton Broderie Anglaise Dress, £359

Holly Willoughby best dresses9 of 24

Gaala, Meline Dress, £180

Holly Willoughby best dresses10 of 24

The Vampire's Wife, available to Rent at Hurr from £143

Holly Willoughby best dresses11 of 24

& Other Stories, Flowy Puff Sleeve Midi Dress, £85

Holly Willoughby best dresses12 of 24

Reiss, Lulu Ditsy Print Flippy Dress, £188

Holly Willoughby best dresses13 of 24

Beulah London, Nalini Corduroy Midi Dress, £320

Holly Willoughby best dresses14 of 24

Anne Louise Boutique, The Windsor Dress, £157

Holly Willoughby best dresses15 of 24

LK Bennett, Haskell Yellow Daisy Print Lace Collar Silk Shirt Dress, £329

Holly Willoughby best dresses16 of 24

LK Bennett, Montana Yellow Naive Floral Print Silk Tea Dress, £329

Holly Willoughby best dresses17 of 24

Nobody's Child, Serena Mini Dress, £65

Holly Willoughby best dresses18 of 24

Winona Mini Dress in Graphic Daisy with BCI Cotton, £65

Holly Willoughby best dresses 19 of 24

Joe Brown, The Maybelle Shirt Dress, £60

Holly Willoughby best dresse20 of 24

Needle & Thread, Aurora Ballerina Dress, £460

Holly Willoughby best dresses Realisation Par, The Alba, £23521 of 24

Realisation Par, The Alba, £235

Holly Willoughby best dresses Dai, Happiness Is A Shirt Dress White, £27522 of 24

Dai, Happiness Is A Shirt Dress White, £275

Holly Willoughby best dresses Nobody's Child, Felicia Midi Dress, £2723 of 24

Nobody's Child, Felicia Midi Dress, WAS £45 NOW £27

Holly Willoughby best dresses 24 of 24

Rixo, Ellen Collared Shirt Dress With Lace Trim, £285

READ MORE: 5 Easy Ways To Make Your Favourite Summer Dress Work For Autumn

READ MORE: M&S x Ghost Is Back: Shop The Holly Willoughby And Kate Middleton-Approved Collection While You Still Can

Just so you know, whilst we may receive a commission or other compensation from the links on this website, we never allow this to influence product selections - read why you should trust us