Gigi Hadid Just Co-Signed This Affordable Sandals Brand, And They’re Under-£30

In 2024, it seemed like fashion had completely exhausted its creative faculties. There were no new trends—only forgotten ones making a comeback—and my latest footwear obsession was proof of this. Havaianas flip-flops were certainly nothing new. I last wore a pair about 13 years ago, back when they had far less fashion appeal. But now, I’m back to donning the clomping soles, and they’re giving my designer sandals a serious run for their money—especially with Gigi Hadid declaring her love for the brand in 2025.

Are we surprised? Not really. The resurgence of the Brazilian footwear icon isn’t exactly a shocking sartorial ambush. So far, we’ve revived nearly every other Y2K trend, so the return of these coveted flip-flops was simply the logical next step in our obsession with the discombobulated aesthetic of the early aughts. Twenty years ago, everyone worth the attention of TMZ paparazzi was going head over heels for the slapping sound of rubber shoes, from Paris Hilton to Kim Kardashian. Nearly two decades later, they still hold the same appeal, with Hadid showcasing plenty of iterations in her recent collaboration as she takes on the role of global ambassador.

Her campaign, which features Hadid wearing a selection of her favourite Havaianas, including the classic Brazil logo flip-flops and the completely new Slim Point sandals, blends comfort and style effortlessly, offering a range of versatile options that can easily transition from the beach to the streets. 'To be the Havaianas global ambassador is surreal, and a bit nostalgic', said Hadid. She added, 'Growing up at the beach, I can’t remember a time when I wasn’t wearing this summer staple. I’m very excited to be working with this team and I love that Havaianas is making a comeback.' It's no wonder, then, that plenty of fashion insiders have chosen to wear these nostalgic sandals—and I too opted to wear them on my recent trip to Greece.

I can admit that even though I packed four pairs of shoes as part of my holiday wardrobe(including a furry Dries Van Noten pair of flip flops), my Havaianas were the ones out of which I got the most use. Despite a few initial stumbles on Greek cobblestones - one has to get used to one's toes holding up these sandals - I live to tell the tale. Everyone else (well, almost everyone) had packed their Havaianas, too, from fashion writer and creator Camille Charrière to Emili Sindlev and Iris Law. It wouldn't be a stretch to say that, these humble flip flops have become the shoe of the season.

And lo, glad tidings, I’ve made a cost-per-wear effort (which isn’t too much of a challenge given that the classic style is £23) to bring them with me into the city, swapping my shorts for long trousers and the beach tee for a crisp white shirt. They’re easy to wear, are surprisingly comfortable, and don’t pretend to be something they’re not. If anything, they say one thing and one thing only: pass me the piña colada. Since being back on London’s tube is not quite as blissful as sitting by the Med, I’ll do anything to keep the holiday spirit alive.

Which Havaianas flip flops are in style for 2025?

Controversially, I’ve fallen for the white colourway. Why? Because they look particularly good set against a sun-kissed foot. Good news if you’re not in the market for a shoe you need to wipe clean after each wear, the retro appeal of the Havaianas makes them a winner in every hue. From the monochromatic styles to the iconic green and yellow version, there’s no one trend colour, just pick the ones that spark the most joy. What’s more, the square-toe styleis proving to be extremely popular amongst city-dwellers, giving the beach staple a sophisticated upgrade.

How do you style Havaianas flip flops?

Having worn them for two weeks outside of my holidays now, I can attest to their versatility. To dial them up a tad, I have paired my white pair with wide-leg, black tailored trousers. The result? Surprisingly minimalist. Also, don’t be afraid to pair them with maxi skirts and sundresses. The key is to maintain a high-low balance.

Shop the my favourite Havaianas below, including Gigi Hadid's go-to pairs, as well as the newest Slim Point sandal.

Shop: The Best Havaianas Flip Flops

Henrik Lischke is the senior fashion features editor at Grazia. Prior to that, he held the role of commerce writer at British Vogue, and was junior fashion editor at The Sunday Times Style. A first-class honours Fashion Journalism graduate from UAL: London College of fashion, Henrik is invariably on the lookout for the newest talent in fashion, that is driving the industry forward, and shining the spotlight on them whenever possible. He’s also got a passion for interiors design and the arts.